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The 2009-2014 Outlook for Facial Skin Care Toners, Astringents, and Fresheners in the United States - Product Image

The 2009-2014 Outlook for Facial Skin Care Toners, Astringents, and Fresheners in the United States

  • Published: February 2009
  • Region: United States
  • 741 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for facial READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 17
3.3 Cities Sorted by Rank - Alaska 18
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 64
3.9 Cities Sorted by Rank - Hawaii 65
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 74
3.15 Cities Sorted by Rank - Oregon 75
3.16 Cities Sorted by Zipcode - Oregon 79
3.17 Latent Demand by Year - Washington 84
3.18 Cities Sorted by Rank - Washington 85
3.19 Cities Sorted by Zipcode - Washington 93
4 GREAT LAKES 101
4.1 Executive Summary 101
4.2 Latent Demand by Year - Illinois 102
4.3 Cities Sorted by Rank - Illinois 103
4.4 Cities Sorted by Zipcode - Illinois 117
4.5 Latent Demand by Year - Indiana 132
4.6 Cities Sorted by Rank - Indiana 133
4.7 Cities Sorted by Zipcode - Indiana 140
4.8 Latent Demand by Year - Michigan 147
4.9 Cities Sorted by Rank - Michigan 148
4.10 Cities Sorted by Zipcode - Michigan 157
4.11 Latent Demand by Year - Ohio 167
4.12 Cities Sorted by Rank - Ohio 168
4.13 Cities Sorted by Zipcode - Ohio 182
4.14 Latent Demand by Year - Wisconsin 195
4.15 Cities Sorted by Rank - Wisconsin 196
4.16 Cities Sorted by Zipcode - Wisconsin 207
5 MID-ATLANTIC 219
5.1 Executive Summary 219
5.2 Latent Demand by Year - Delaware 220
5.3 Cities Sorted by Rank - Delaware 221
5.4 Cities Sorted by Zipcode - Delaware 222
5.5 Latent Demand by Year - District of Columbia 223
5.6 Cities Sorted by Rank - District of Columbia 225
5.7 Cities Sorted by Zipcode - District of Columbia 225
5.8 Latent Demand by Year - Maryland 226
5.9 Cities Sorted by Rank - Maryland 227
5.10 Cities Sorted by Zipcode - Maryland 234
5.11 Latent Demand by Year - New Jersey 241
5.12 Cities Sorted by Rank - New Jersey 242
5.13 Cities Sorted by Zipcode - New Jersey 252
5.14 Latent Demand by Year - New York 262
5.15 Cities Sorted by Rank - New York 263
5.16 Cities Sorted by Zipcode - New York 291
5.17 Latent Demand by Year - Pennsylvania 319
5.18 Cities Sorted by Rank - Pennsylvania 320
5.19 Cities Sorted by Zipcode - Pennsylvania 337
6 NEW ENGLAND 355
6.1 Executive Summary 355
6.2 Latent Demand by Year - Connecticut 356
6.3 Cities Sorted by Rank - Connecticut 357
6.4 Cities Sorted by Zipcode - Connecticut 362
6.5 Latent Demand by Year - Maine 367
6.6 Cities Sorted by Rank - Maine 368
6.7 Cities Sorted by Zipcode - Maine 374
6.8 Latent Demand by Year - Massachusetts 380
6.9 Cities Sorted by Rank - Massachusetts 381
6.10 Cities Sorted by Zipcode - Massachusetts 390
6.11 Latent Demand by Year - New Hampshire 399
6.12 Cities Sorted by Rank - New Hampshire 400
6.13 Cities Sorted by Zipcode - New Hampshire 404
6.14 Latent Demand by Year - Rhode Island 409
6.15 Cities Sorted by Rank - Rhode Island 410
6.16 Cities Sorted by Zipcode - Rhode Island 411
6.17 Latent Demand by Year - Vermont 413
6.18 Cities Sorted by Rank - Vermont 414
6.19 Cities Sorted by Zipcode - Vermont 418
7 PLAINS 422
7.1 Executive Summary 422
7.2 Latent Demand by Year - Iowa 423
7.3 Cities Sorted by Rank - Iowa 424
7.4 Cities Sorted by Zipcode - Iowa 429
7.5 Latent Demand by Year - Kansas 435
7.6 Cities Sorted by Rank - Kansas 436
7.7 Cities Sorted by Zipcode - Kansas 440
7.8 Latent Demand by Year - Minnesota 444
7.9 Cities Sorted by Rank - Minnesota 445
7.10 Cities Sorted by Zipcode - Minnesota 452
7.11 Latent Demand by Year - Missouri 460
7.12 Cities Sorted by Rank - Missouri 461
7.13 Cities Sorted by Zipcode - Missouri 468
7.14 Latent Demand by Year - Nebraska 475
7.15 Cities Sorted by Rank - Nebraska 476
7.16 Cities Sorted by Zipcode - Nebraska 478
7.17 Latent Demand by Year - North Dakota 480
7.18 Cities Sorted by Rank - North Dakota 481
7.19 Cities Sorted by Zipcode - North Dakota 482
7.20 Latent Demand by Year - South Dakota 483
7.21 Cities Sorted by Rank - South Dakota 484
7.22 Cities Sorted by Zipcode - South Dakota 485
8 ROCKIES 487
8.1 Executive Summary 487
8.2 Latent Demand by Year - Colorado 488
8.3 Cities Sorted by Rank - Colorado 489
8.4 Cities Sorted by Zipcode - Colorado 493
8.5 Latent Demand by Year - Idaho 498
8.6 Cities Sorted by Rank - Idaho 499
8.7 Cities Sorted by Zipcode - Idaho 501
8.8 Latent Demand by Year - Montana 503
8.9 Cities Sorted by Rank - Montana 504
8.10 Cities Sorted by Zipcode - Montana 506
8.11 Latent Demand by Year - Utah 508
8.12 Cities Sorted by Rank - Utah 509
8.13 Cities Sorted by Zipcode - Utah 513
8.14 Latent Demand by Year - Wyoming 517
8.15 Cities Sorted by Rank - Wyoming 518
8.16 Cities Sorted by Zipcode - Wyoming 519
9 SOUTHEAST 521
9.1 Executive Summary 521
9.2 Latent Demand by Year - Alabama 522
9.3 Cities Sorted by Rank - Alabama 523
9.4 Cities Sorted by Zipcode - Alabama 528
9.5 Latent Demand by Year - Arkansas 534
9.6 Cities Sorted by Rank - Arkansas 535
9.7 Cities Sorted by Zipcode - Arkansas 539
9.8 Latent Demand by Year - Florida 543
9.9 Cities Sorted by Rank - Florida 544
9.10 Cities Sorted by Zipcode - Florida 560
9.11 Latent Demand by Year - Georgia 577
9.12 Cities Sorted by Rank - Georgia 578
9.13 Cities Sorted by Zipcode - Georgia 585
9.14 Latent Demand by Year - Kentucky 592
9.15 Cities Sorted by Rank - Kentucky 593
9.16 Cities Sorted by Zipcode - Kentucky 597
9.17 Latent Demand by Year - Louisiana 602
9.18 Cities Sorted by Rank - Louisiana 603
9.19 Cities Sorted by Zipcode - Louisiana 608
9.20 Latent Demand by Year - Mississippi 613
9.21 Cities Sorted by Rank - Mississippi 614
9.22 Cities Sorted by Zipcode - Mississippi 617
9.23 Latent Demand by Year - North Carolina 620
9.24 Cities Sorted by Rank - North Carolina 621
9.25 Cities Sorted by Zipcode - North Carolina 629
9.26 Latent Demand by Year - South Carolina 637
9.27 Cities Sorted by Rank - South Carolina 638
9.28 Cities Sorted by Zipcode - South Carolina 643
9.29 Latent Demand by Year - Tennessee 648
9.30 Cities Sorted by Rank - Tennessee 649
9.31 Cities Sorted by Zipcode - Tennessee 654
9.32 Latent Demand by Year - Virginia 660
9.33 Cities Sorted by Rank - Virginia 661
9.34 Cities Sorted by Zipcode - Virginia 666
9.35 Latent Demand by Year - West Virginia 671
9.36 Cities Sorted by Rank - West Virginia 672
9.37 Cities Sorted by Zipcode - West Virginia 674
10 SOUTHWEST 677
10.1 Executive Summary 677
10.2 Latent Demand by Year - Arizona 678
10.3 Cities Sorted by Rank - Arizona 679
10.4 Cities Sorted by Zipcode - Arizona 683
10.5 Latent Demand by Year - New Mexico 687
10.6 Cities Sorted by Rank - New Mexico 688
10.7 Cities Sorted by Zipcode - New Mexico 690
10.8 Latent Demand by Year - Oklahoma 693
10.9 Cities Sorted by Rank - Oklahoma 694
10.10 Cities Sorted by Zipcode - Oklahoma 698
10.11 Latent Demand by Year - Texas 702
10.12 Cities Sorted by Rank - Texas 703
10.13 Cities Sorted by Zipcode - Texas 721
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 740
11.1 Disclaimers & Safe Harbor 740
11.2 ICON Group International, Inc. User Agreement Provisions 741

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