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The 2009-2014 Outlook for Frozen Cake-Type Doughnuts in the United States - Product Image

The 2009-2014 Outlook for Frozen Cake-Type Doughnuts in the United States

  • Published: February 2009
  • Region: United States
  • 647 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for frozen READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 70
3.15 Cities Sorted by Rank - Oregon 71
3.16 Cities Sorted by Zipcode - Oregon 74
3.17 Latent Demand by Year - Washington 78
3.18 Cities Sorted by Rank - Washington 79
3.19 Cities Sorted by Zipcode - Washington 86
4 GREAT LAKES 93
4.1 Executive Summary 93
4.2 Latent Demand by Year - Illinois 95
4.3 Cities Sorted by Rank - Illinois 96
4.4 Cities Sorted by Zipcode - Illinois 108
4.5 Latent Demand by Year - Indiana 121
4.6 Cities Sorted by Rank - Indiana 122
4.7 Cities Sorted by Zipcode - Indiana 127
4.8 Latent Demand by Year - Michigan 133
4.9 Cities Sorted by Rank - Michigan 134
4.10 Cities Sorted by Zipcode - Michigan 141
4.11 Latent Demand by Year - Ohio 150
4.12 Cities Sorted by Rank - Ohio 151
4.13 Cities Sorted by Zipcode - Ohio 162
4.14 Latent Demand by Year - Wisconsin 175
4.15 Cities Sorted by Rank - Wisconsin 176
4.16 Cities Sorted by Zipcode - Wisconsin 185
5 MID-ATLANTIC 195
5.1 Executive Summary 195
5.2 Latent Demand by Year - Delaware 197
5.3 Cities Sorted by Rank - Delaware 198
5.4 Cities Sorted by Zipcode - Delaware 199
5.5 Latent Demand by Year - District of Columbia 199
5.6 Cities Sorted by Rank - District of Columbia 201
5.7 Cities Sorted by Zipcode - District of Columbia 201
5.8 Latent Demand by Year - Maryland 202
5.9 Cities Sorted by Rank - Maryland 203
5.10 Cities Sorted by Zipcode - Maryland 209
5.11 Latent Demand by Year - New Jersey 215
5.12 Cities Sorted by Rank - New Jersey 216
5.13 Cities Sorted by Zipcode - New Jersey 225
5.14 Latent Demand by Year - New York 235
5.15 Cities Sorted by Rank - New York 236
5.16 Cities Sorted by Zipcode - New York 260
5.17 Latent Demand by Year - Pennsylvania 285
5.18 Cities Sorted by Rank - Pennsylvania 286
5.19 Cities Sorted by Zipcode - Pennsylvania 300
6 NEW ENGLAND 315
6.1 Executive Summary 315
6.2 Latent Demand by Year - Connecticut 317
6.3 Cities Sorted by Rank - Connecticut 318
6.4 Cities Sorted by Zipcode - Connecticut 323
6.5 Latent Demand by Year - Maine 328
6.6 Cities Sorted by Rank - Maine 329
6.7 Cities Sorted by Zipcode - Maine 333
6.8 Latent Demand by Year - Massachusetts 338
6.9 Cities Sorted by Rank - Massachusetts 339
6.10 Cities Sorted by Zipcode - Massachusetts 347
6.11 Latent Demand by Year - New Hampshire 357
6.12 Cities Sorted by Rank - New Hampshire 358
6.13 Cities Sorted by Zipcode - New Hampshire 362
6.14 Latent Demand by Year - Rhode Island 366
6.15 Cities Sorted by Rank - Rhode Island 367
6.16 Cities Sorted by Zipcode - Rhode Island 368
6.17 Latent Demand by Year - Vermont 369
6.18 Cities Sorted by Rank - Vermont 370
6.19 Cities Sorted by Zipcode - Vermont 373
7 PLAINS 376
7.1 Executive Summary 376
7.2 Latent Demand by Year - Iowa 378
7.3 Cities Sorted by Rank - Iowa 379
7.4 Cities Sorted by Zipcode - Iowa 383
7.5 Latent Demand by Year - Kansas 387
7.6 Cities Sorted by Rank - Kansas 388
7.7 Cities Sorted by Zipcode - Kansas 391
7.8 Latent Demand by Year - Minnesota 394
7.9 Cities Sorted by Rank - Minnesota 395
7.10 Cities Sorted by Zipcode - Minnesota 401
7.11 Latent Demand by Year - Missouri 407
7.12 Cities Sorted by Rank - Missouri 408
7.13 Cities Sorted by Zipcode - Missouri 413
7.14 Latent Demand by Year - Nebraska 419
7.15 Cities Sorted by Rank - Nebraska 421
7.16 Cities Sorted by Zipcode - Nebraska 422
7.17 Latent Demand by Year - North Dakota 424
7.18 Cities Sorted by Rank - North Dakota 425
7.19 Cities Sorted by Zipcode - North Dakota 425
7.20 Latent Demand by Year - South Dakota 427
7.21 Cities Sorted by Rank - South Dakota 428
7.22 Cities Sorted by Zipcode - South Dakota 429
8 ROCKIES 430
8.1 Executive Summary 430
8.2 Latent Demand by Year - Colorado 432
8.3 Cities Sorted by Rank - Colorado 433
8.4 Cities Sorted by Zipcode - Colorado 437
8.5 Latent Demand by Year - Idaho 441
8.6 Cities Sorted by Rank - Idaho 442
8.7 Cities Sorted by Zipcode - Idaho 443
8.8 Latent Demand by Year - Montana 445
8.9 Cities Sorted by Rank - Montana 446
8.10 Cities Sorted by Zipcode - Montana 447
8.11 Latent Demand by Year - Utah 449
8.12 Cities Sorted by Rank - Utah 450
8.13 Cities Sorted by Zipcode - Utah 453
8.14 Latent Demand by Year - Wyoming 456
8.15 Cities Sorted by Rank - Wyoming 457
8.16 Cities Sorted by Zipcode - Wyoming 458
9 SOUTHEAST 459
9.1 Executive Summary 459
9.2 Latent Demand by Year - Alabama 461
9.3 Cities Sorted by Rank - Alabama 462
9.4 Cities Sorted by Zipcode - Alabama 466
9.5 Latent Demand by Year - Arkansas 471
9.6 Cities Sorted by Rank - Arkansas 472
9.7 Cities Sorted by Zipcode - Arkansas 475
9.8 Latent Demand by Year - Florida 478
9.9 Cities Sorted by Rank - Florida 479
9.10 Cities Sorted by Zipcode - Florida 494
9.11 Latent Demand by Year - Georgia 509
9.12 Cities Sorted by Rank - Georgia 510
9.13 Cities Sorted by Zipcode - Georgia 516
9.14 Latent Demand by Year - Kentucky 522
9.15 Cities Sorted by Rank - Kentucky 523
9.16 Cities Sorted by Zipcode - Kentucky 526
9.17 Latent Demand by Year - Louisiana 531
9.18 Cities Sorted by Rank - Louisiana 532
9.19 Cities Sorted by Zipcode - Louisiana 536
9.20 Latent Demand by Year - Mississippi 540
9.21 Cities Sorted by Rank - Mississippi 541
9.22 Cities Sorted by Zipcode - Mississippi 543
9.23 Latent Demand by Year - North Carolina 546
9.24 Cities Sorted by Rank - North Carolina 547
9.25 Cities Sorted by Zipcode - North Carolina 553
9.26 Latent Demand by Year - South Carolina 560
9.27 Cities Sorted by Rank - South Carolina 561
9.28 Cities Sorted by Zipcode - South Carolina 565
9.29 Latent Demand by Year - Tennessee 569
9.30 Cities Sorted by Rank - Tennessee 570
9.31 Cities Sorted by Zipcode - Tennessee 574
9.32 Latent Demand by Year - Virginia 579
9.33 Cities Sorted by Rank - Virginia 580
9.34 Cities Sorted by Zipcode - Virginia 584
9.35 Latent Demand by Year - West Virginia 589
9.36 Cities Sorted by Rank - West Virginia 590
9.37 Cities Sorted by Zipcode - West Virginia 591
10 SOUTHWEST 594
10.1 Executive Summary 594
10.2 Latent Demand by Year - Arizona 595
10.3 Cities Sorted by Rank - Arizona 596
10.4 Cities Sorted by Zipcode - Arizona 599
10.5 Latent Demand by Year - New Mexico 603
10.6 Cities Sorted by Rank - New Mexico 604
10.7 Cities Sorted by Zipcode - New Mexico 605
10.8 Latent Demand by Year - Oklahoma 608
10.9 Cities Sorted by Rank - Oklahoma 609
10.10 Cities Sorted by Zipcode - Oklahoma 612
10.11 Latent Demand by Year - Texas 615
10.12 Cities Sorted by Rank - Texas 616
10.13 Cities Sorted by Zipcode - Texas 631
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 646
11.1 Disclaimers & Safe Harbor 646
11.2 ICON Group International, Inc. User Agreement Provisions 647

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