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Art Trend Report Product Image

Art Trend Report

  • ID: 939889
  • April 2009
  • Region: United States
  • 6 Pages
  • Unity Marketing

Art and antiques prices are in freefall, with reports from the auction houses telling of lower prices and items left unsold. The problem is not restricted to art sold at auction. A new trend report on the luxury art and antiques market found that the average amount affluent consumers spent on most categories in the art market declined in 2008, based upon Unity Marketing quarterly tracking studies of the purchase behavior of affluent consumers (average income $197,000).

Affluents spent about 11 percent less on art and antiques in 2008 as compared with 2007, while purchase incidence remained steady, a recipe for a contracting market.

These results indicate that those who purchased art were either buying less expensive pieces or fewer pieces overall.

Or in the worse case scenario for marketers and retailers: they both bought fewer and less expensive pieces.

Research indicates which categories in the art market are up, and which are down

Pam Danziger, president of Unity Marketing, a consumer insights firm that specializes in the affluent market, explains, "The new trend report shows art marketers and retail dealers exactly which categories in the art READ MORE >

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