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The 2009-2014 Outlook for Frozen Yeast-Raised Doughnuts in the United States - Product Image

The 2009-2014 Outlook for Frozen Yeast-Raised Doughnuts in the United States

  • Published: February 2009
  • Region: United States
  • 583 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for frozen READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 40
3.8 Latent Demand by Year - Hawaii 58
3.9 Cities Sorted by Rank - Hawaii 59
3.10 Cities Sorted by Zipcode - Hawaii 60
3.11 Latent Demand by Year - Nevada 63
3.12 Cities Sorted by Rank - Nevada 64
3.13 Cities Sorted by Zipcode - Nevada 65
3.14 Latent Demand by Year - Oregon 67
3.15 Cities Sorted by Rank - Oregon 68
3.16 Cities Sorted by Zipcode - Oregon 71
3.17 Latent Demand by Year - Washington 74
3.18 Cities Sorted by Rank - Washington 75
3.19 Cities Sorted by Zipcode - Washington 81
4 GREAT LAKES 88
4.1 Executive Summary 88
4.2 Latent Demand by Year - Illinois 90
4.3 Cities Sorted by Rank - Illinois 91
4.4 Cities Sorted by Zipcode - Illinois 102
4.5 Latent Demand by Year - Indiana 114
4.6 Cities Sorted by Rank - Indiana 115
4.7 Cities Sorted by Zipcode - Indiana 119
4.8 Latent Demand by Year - Michigan 124
4.9 Cities Sorted by Rank - Michigan 125
4.10 Cities Sorted by Zipcode - Michigan 131
4.11 Latent Demand by Year - Ohio 139
4.12 Cities Sorted by Rank - Ohio 140
4.13 Cities Sorted by Zipcode - Ohio 150
4.14 Latent Demand by Year - Wisconsin 161
4.15 Cities Sorted by Rank - Wisconsin 162
4.16 Cities Sorted by Zipcode - Wisconsin 170
5 MID-ATLANTIC 178
5.1 Executive Summary 178
5.2 Latent Demand by Year - Delaware 180
5.3 Cities Sorted by Rank - Delaware 181
5.4 Cities Sorted by Zipcode - Delaware 182
5.5 Latent Demand by Year - District of Columbia 182
5.6 Cities Sorted by Rank - District of Columbia 184
5.7 Cities Sorted by Zipcode - District of Columbia 184
5.8 Latent Demand by Year - Maryland 185
5.9 Cities Sorted by Rank - Maryland 186
5.10 Cities Sorted by Zipcode - Maryland 192
5.11 Latent Demand by Year - New Jersey 198
5.12 Cities Sorted by Rank - New Jersey 199
5.13 Cities Sorted by Zipcode - New Jersey 208
5.14 Latent Demand by Year - New York 217
5.15 Cities Sorted by Rank - New York 218
5.16 Cities Sorted by Zipcode - New York 239
5.17 Latent Demand by Year - Pennsylvania 262
5.18 Cities Sorted by Rank - Pennsylvania 263
5.19 Cities Sorted by Zipcode - Pennsylvania 275
6 NEW ENGLAND 287
6.1 Executive Summary 287
6.2 Latent Demand by Year - Connecticut 289
6.3 Cities Sorted by Rank - Connecticut 290
6.4 Cities Sorted by Zipcode - Connecticut 294
6.5 Latent Demand by Year - Maine 299
6.6 Cities Sorted by Rank - Maine 301
6.7 Cities Sorted by Zipcode - Maine 305
6.8 Latent Demand by Year - Massachusetts 309
6.9 Cities Sorted by Rank - Massachusetts 310
6.10 Cities Sorted by Zipcode - Massachusetts 318
6.11 Latent Demand by Year - New Hampshire 326
6.12 Cities Sorted by Rank - New Hampshire 327
6.13 Cities Sorted by Zipcode - New Hampshire 330
6.14 Latent Demand by Year - Rhode Island 335
6.15 Cities Sorted by Rank - Rhode Island 336
6.16 Cities Sorted by Zipcode - Rhode Island 337
6.17 Latent Demand by Year - Vermont 338
6.18 Cities Sorted by Rank - Vermont 339
6.19 Cities Sorted by Zipcode - Vermont 341
7 PLAINS 343
7.1 Executive Summary 343
7.2 Latent Demand by Year - Iowa 345
7.3 Cities Sorted by Rank - Iowa 346
7.4 Cities Sorted by Zipcode - Iowa 349
7.5 Latent Demand by Year - Kansas 353
7.6 Cities Sorted by Rank - Kansas 354
7.7 Cities Sorted by Zipcode - Kansas 356
7.8 Latent Demand by Year - Minnesota 359
7.9 Cities Sorted by Rank - Minnesota 360
7.10 Cities Sorted by Zipcode - Minnesota 365
7.11 Latent Demand by Year - Missouri 371
7.12 Cities Sorted by Rank - Missouri 372
7.13 Cities Sorted by Zipcode - Missouri 377
7.14 Latent Demand by Year - Nebraska 382
7.15 Cities Sorted by Rank - Nebraska 383
7.16 Cities Sorted by Zipcode - Nebraska 384
7.17 Latent Demand by Year - North Dakota 386
7.18 Cities Sorted by Rank - North Dakota 387
7.19 Cities Sorted by Zipcode - North Dakota 387
7.20 Latent Demand by Year - South Dakota 389
7.21 Cities Sorted by Rank - South Dakota 390
7.22 Cities Sorted by Zipcode - South Dakota 391
8 ROCKIES 392
8.1 Executive Summary 392
8.2 Latent Demand by Year - Colorado 394
8.3 Cities Sorted by Rank - Colorado 395
8.4 Cities Sorted by Zipcode - Colorado 398
8.5 Latent Demand by Year - Idaho 402
8.6 Cities Sorted by Rank - Idaho 403
8.7 Cities Sorted by Zipcode - Idaho 404
8.8 Latent Demand by Year - Montana 406
8.9 Cities Sorted by Rank - Montana 407
8.10 Cities Sorted by Zipcode - Montana 408
8.11 Latent Demand by Year - Utah 409
8.12 Cities Sorted by Rank - Utah 410
8.13 Cities Sorted by Zipcode - Utah 413
8.14 Latent Demand by Year - Wyoming 416
8.15 Cities Sorted by Rank - Wyoming 417
8.16 Cities Sorted by Zipcode - Wyoming 418
9 SOUTHEAST 419
9.1 Executive Summary 419
9.2 Latent Demand by Year - Alabama 421
9.3 Cities Sorted by Rank - Alabama 422
9.4 Cities Sorted by Zipcode - Alabama 425
9.5 Latent Demand by Year - Arkansas 430
9.6 Cities Sorted by Rank - Arkansas 431
9.7 Cities Sorted by Zipcode - Arkansas 433
9.8 Latent Demand by Year - Florida 436
9.9 Cities Sorted by Rank - Florida 437
9.10 Cities Sorted by Zipcode - Florida 451
9.11 Latent Demand by Year - Georgia 465
9.12 Cities Sorted by Rank - Georgia 466
9.13 Cities Sorted by Zipcode - Georgia 471
9.14 Latent Demand by Year - Kentucky 476
9.15 Cities Sorted by Rank - Kentucky 477
9.16 Cities Sorted by Zipcode - Kentucky 480
9.17 Latent Demand by Year - Louisiana 483
9.18 Cities Sorted by Rank - Louisiana 484
9.19 Cities Sorted by Zipcode - Louisiana 487
9.20 Latent Demand by Year - Mississippi 491
9.21 Cities Sorted by Rank - Mississippi 492
9.22 Cities Sorted by Zipcode - Mississippi 494
9.23 Latent Demand by Year - North Carolina 496
9.24 Cities Sorted by Rank - North Carolina 497
9.25 Cities Sorted by Zipcode - North Carolina 502
9.26 Latent Demand by Year - South Carolina 508
9.27 Cities Sorted by Rank - South Carolina 509
9.28 Cities Sorted by Zipcode - South Carolina 512
9.29 Latent Demand by Year - Tennessee 515
9.30 Cities Sorted by Rank - Tennessee 516
9.31 Cities Sorted by Zipcode - Tennessee 520
9.32 Latent Demand by Year - Virginia 524
9.33 Cities Sorted by Rank - Virginia 525
9.34 Cities Sorted by Zipcode - Virginia 529
9.35 Latent Demand by Year - West Virginia 533
9.36 Cities Sorted by Rank - West Virginia 534
9.37 Cities Sorted by Zipcode - West Virginia 535
10 SOUTHWEST 537
10.1 Executive Summary 537
10.2 Latent Demand by Year - Arizona 538
10.3 Cities Sorted by Rank - Arizona 539
10.4 Cities Sorted by Zipcode - Arizona 542
10.5 Latent Demand by Year - New Mexico 545
10.6 Cities Sorted by Rank - New Mexico 546
10.7 Cities Sorted by Zipcode - New Mexico 547
10.8 Latent Demand by Year - Oklahoma 549
10.9 Cities Sorted by Rank - Oklahoma 550
10.10 Cities Sorted by Zipcode - Oklahoma 552
10.11 Latent Demand by Year - Texas 554
10.12 Cities Sorted by Rank - Texas 555
10.13 Cities Sorted by Zipcode - Texas 568
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 582
11.1 Disclaimers & Safe Harbor 582
11.2 ICON Group International, Inc. User Agreement Provisions 583

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