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The 2009-2014 Outlook for Fur Coats and Other Fur Garments, Accessories, and Trimmings in the United States - Product Image

The 2009-2014 Outlook for Fur Coats and Other Fur Garments, Accessories, and Trimmings in the United States

  • Published: February 2009
  • Region: United States
  • 699 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for fur coats READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 64
3.9 Cities Sorted by Rank - Hawaii 65
3.10 Cities Sorted by Zipcode - Hawaii 67
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 74
3.15 Cities Sorted by Rank - Oregon 75
3.16 Cities Sorted by Zipcode - Oregon 79
3.17 Latent Demand by Year - Washington 83
3.18 Cities Sorted by Rank - Washington 84
3.19 Cities Sorted by Zipcode - Washington 92
4 GREAT LAKES 100
4.1 Executive Summary 100
4.2 Latent Demand by Year - Illinois 101
4.3 Cities Sorted by Rank - Illinois 102
4.4 Cities Sorted by Zipcode - Illinois 115
4.5 Latent Demand by Year - Indiana 129
4.6 Cities Sorted by Rank - Indiana 130
4.7 Cities Sorted by Zipcode - Indiana 136
4.8 Latent Demand by Year - Michigan 142
4.9 Cities Sorted by Rank - Michigan 143
4.10 Cities Sorted by Zipcode - Michigan 151
4.11 Latent Demand by Year - Ohio 160
4.12 Cities Sorted by Rank - Ohio 161
4.13 Cities Sorted by Zipcode - Ohio 174
4.14 Latent Demand by Year - Wisconsin 187
4.15 Cities Sorted by Rank - Wisconsin 188
4.16 Cities Sorted by Zipcode - Wisconsin 198
5 MID-ATLANTIC 209
5.1 Executive Summary 209
5.2 Latent Demand by Year - Delaware 210
5.3 Cities Sorted by Rank - Delaware 211
5.4 Cities Sorted by Zipcode - Delaware 212
5.5 Latent Demand by Year - District of Columbia 213
5.6 Cities Sorted by Rank - District of Columbia 215
5.7 Cities Sorted by Zipcode - District of Columbia 215
5.8 Latent Demand by Year - Maryland 216
5.9 Cities Sorted by Rank - Maryland 217
5.10 Cities Sorted by Zipcode - Maryland 224
5.11 Latent Demand by Year - New Jersey 231
5.12 Cities Sorted by Rank - New Jersey 232
5.13 Cities Sorted by Zipcode - New Jersey 242
5.14 Latent Demand by Year - New York 252
5.15 Cities Sorted by Rank - New York 253
5.16 Cities Sorted by Zipcode - New York 279
5.17 Latent Demand by Year - Pennsylvania 305
5.18 Cities Sorted by Rank - Pennsylvania 306
5.19 Cities Sorted by Zipcode - Pennsylvania 322
6 NEW ENGLAND 338
6.1 Executive Summary 338
6.2 Latent Demand by Year - Connecticut 339
6.3 Cities Sorted by Rank - Connecticut 340
6.4 Cities Sorted by Zipcode - Connecticut 345
6.5 Latent Demand by Year - Maine 350
6.6 Cities Sorted by Rank - Maine 351
6.7 Cities Sorted by Zipcode - Maine 356
6.8 Latent Demand by Year - Massachusetts 362
6.9 Cities Sorted by Rank - Massachusetts 363
6.10 Cities Sorted by Zipcode - Massachusetts 372
6.11 Latent Demand by Year - New Hampshire 381
6.12 Cities Sorted by Rank - New Hampshire 382
6.13 Cities Sorted by Zipcode - New Hampshire 386
6.14 Latent Demand by Year - Rhode Island 391
6.15 Cities Sorted by Rank - Rhode Island 392
6.16 Cities Sorted by Zipcode - Rhode Island 393
6.17 Latent Demand by Year - Vermont 395
6.18 Cities Sorted by Rank - Vermont 396
6.19 Cities Sorted by Zipcode - Vermont 399
7 PLAINS 403
7.1 Executive Summary 403
7.2 Latent Demand by Year - Iowa 404
7.3 Cities Sorted by Rank - Iowa 405
7.4 Cities Sorted by Zipcode - Iowa 409
7.5 Latent Demand by Year - Kansas 414
7.6 Cities Sorted by Rank - Kansas 415
7.7 Cities Sorted by Zipcode - Kansas 418
7.8 Latent Demand by Year - Minnesota 422
7.9 Cities Sorted by Rank - Minnesota 423
7.10 Cities Sorted by Zipcode - Minnesota 430
7.11 Latent Demand by Year - Missouri 437
7.12 Cities Sorted by Rank - Missouri 438
7.13 Cities Sorted by Zipcode - Missouri 444
7.14 Latent Demand by Year - Nebraska 451
7.15 Cities Sorted by Rank - Nebraska 452
7.16 Cities Sorted by Zipcode - Nebraska 454
7.17 Latent Demand by Year - North Dakota 456
7.18 Cities Sorted by Rank - North Dakota 457
7.19 Cities Sorted by Zipcode - North Dakota 458
7.20 Latent Demand by Year - South Dakota 459
7.21 Cities Sorted by Rank - South Dakota 460
7.22 Cities Sorted by Zipcode - South Dakota 461
8 ROCKIES 463
8.1 Executive Summary 463
8.2 Latent Demand by Year - Colorado 464
8.3 Cities Sorted by Rank - Colorado 465
8.4 Cities Sorted by Zipcode - Colorado 469
8.5 Latent Demand by Year - Idaho 474
8.6 Cities Sorted by Rank - Idaho 475
8.7 Cities Sorted by Zipcode - Idaho 477
8.8 Latent Demand by Year - Montana 479
8.9 Cities Sorted by Rank - Montana 480
8.10 Cities Sorted by Zipcode - Montana 482
8.11 Latent Demand by Year - Utah 484
8.12 Cities Sorted by Rank - Utah 485
8.13 Cities Sorted by Zipcode - Utah 488
8.14 Latent Demand by Year - Wyoming 492
8.15 Cities Sorted by Rank - Wyoming 493
8.16 Cities Sorted by Zipcode - Wyoming 494
9 SOUTHEAST 496
9.1 Executive Summary 496
9.2 Latent Demand by Year - Alabama 497
9.3 Cities Sorted by Rank - Alabama 498
9.4 Cities Sorted by Zipcode - Alabama 503
9.5 Latent Demand by Year - Arkansas 508
9.6 Cities Sorted by Rank - Arkansas 509
9.7 Cities Sorted by Zipcode - Arkansas 512
9.8 Latent Demand by Year - Florida 516
9.9 Cities Sorted by Rank - Florida 517
9.10 Cities Sorted by Zipcode - Florida 533
9.11 Latent Demand by Year - Georgia 549
9.12 Cities Sorted by Rank - Georgia 550
9.13 Cities Sorted by Zipcode - Georgia 557
9.14 Latent Demand by Year - Kentucky 563
9.15 Cities Sorted by Rank - Kentucky 564
9.16 Cities Sorted by Zipcode - Kentucky 568
9.17 Latent Demand by Year - Louisiana 572
9.18 Cities Sorted by Rank - Louisiana 573
9.19 Cities Sorted by Zipcode - Louisiana 577
9.20 Latent Demand by Year - Mississippi 582
9.21 Cities Sorted by Rank - Mississippi 583
9.22 Cities Sorted by Zipcode - Mississippi 586
9.23 Latent Demand by Year - North Carolina 589
9.24 Cities Sorted by Rank - North Carolina 590
9.25 Cities Sorted by Zipcode - North Carolina 597
9.26 Latent Demand by Year - South Carolina 605
9.27 Cities Sorted by Rank - South Carolina 606
9.28 Cities Sorted by Zipcode - South Carolina 610
9.29 Latent Demand by Year - Tennessee 615
9.30 Cities Sorted by Rank - Tennessee 616
9.31 Cities Sorted by Zipcode - Tennessee 621
9.32 Latent Demand by Year - Virginia 626
9.33 Cities Sorted by Rank - Virginia 627
9.34 Cities Sorted by Zipcode - Virginia 632
9.35 Latent Demand by Year - West Virginia 637
9.36 Cities Sorted by Rank - West Virginia 638
9.37 Cities Sorted by Zipcode - West Virginia 640
10 SOUTHWEST 642
10.1 Executive Summary 642
10.2 Latent Demand by Year - Arizona 643
10.3 Cities Sorted by Rank - Arizona 644
10.4 Cities Sorted by Zipcode - Arizona 647
10.5 Latent Demand by Year - New Mexico 651
10.6 Cities Sorted by Rank - New Mexico 652
10.7 Cities Sorted by Zipcode - New Mexico 654
10.8 Latent Demand by Year - Oklahoma 656
10.9 Cities Sorted by Rank - Oklahoma 657
10.10 Cities Sorted by Zipcode - Oklahoma 660
10.11 Latent Demand by Year - Texas 664
10.12 Cities Sorted by Rank - Texas 665
10.13 Cities Sorted by Zipcode - Texas 681
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 698
11.1 Disclaimers & Safe Harbor 698
11.2 ICON Group International, Inc. User Agreement Provisions 699

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