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The 2009-2014 Outlook for Horizontal and Parallel Bars, Balance Beams, Trampolines, Wrestling and Other Gymnasium Mats, and Gymnasium and Gymnastic Apparatus and Equipment in the United States - Product Image

The 2009-2014 Outlook for Horizontal and Parallel Bars, Balance Beams, Trampolines, Wrestling and Other Gymnasium Mats, and Gymnasium and Gymnastic Apparatus and Equipment in the United States

  • Published: February 2009
  • Region: United States
  • 764 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for horizontal READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 67
3.9 Cities Sorted by Rank - Hawaii 68
3.10 Cities Sorted by Zipcode - Hawaii 71
3.11 Latent Demand by Year - Nevada 74
3.12 Cities Sorted by Rank - Nevada 75
3.13 Cities Sorted by Zipcode - Nevada 77
3.14 Latent Demand by Year - Oregon 78
3.15 Cities Sorted by Rank - Oregon 79
3.16 Cities Sorted by Zipcode - Oregon 83
3.17 Latent Demand by Year - Washington 88
3.18 Cities Sorted by Rank - Washington 89
3.19 Cities Sorted by Zipcode - Washington 97
4 GREAT LAKES 105
4.1 Executive Summary 105
4.2 Latent Demand by Year - Illinois 107
4.3 Cities Sorted by Rank - Illinois 108
4.4 Cities Sorted by Zipcode - Illinois 123
4.5 Latent Demand by Year - Indiana 137
4.6 Cities Sorted by Rank - Indiana 138
4.7 Cities Sorted by Zipcode - Indiana 145
4.8 Latent Demand by Year - Michigan 152
4.9 Cities Sorted by Rank - Michigan 153
4.10 Cities Sorted by Zipcode - Michigan 162
4.11 Latent Demand by Year - Ohio 172
4.12 Cities Sorted by Rank - Ohio 173
4.13 Cities Sorted by Zipcode - Ohio 187
4.14 Latent Demand by Year - Wisconsin 201
4.15 Cities Sorted by Rank - Wisconsin 202
4.16 Cities Sorted by Zipcode - Wisconsin 213
5 MID-ATLANTIC 225
5.1 Executive Summary 225
5.2 Latent Demand by Year - Delaware 227
5.3 Cities Sorted by Rank - Delaware 228
5.4 Cities Sorted by Zipcode - Delaware 229
5.5 Latent Demand by Year - District of Columbia 230
5.6 Cities Sorted by Rank - District of Columbia 232
5.7 Cities Sorted by Zipcode - District of Columbia 232
5.8 Latent Demand by Year - Maryland 233
5.9 Cities Sorted by Rank - Maryland 234
5.10 Cities Sorted by Zipcode - Maryland 241
5.11 Latent Demand by Year - New Jersey 248
5.12 Cities Sorted by Rank - New Jersey 249
5.13 Cities Sorted by Zipcode - New Jersey 259
5.14 Latent Demand by Year - New York 269
5.15 Cities Sorted by Rank - New York 270
5.16 Cities Sorted by Zipcode - New York 298
5.17 Latent Demand by Year - Pennsylvania 327
5.18 Cities Sorted by Rank - Pennsylvania 328
5.19 Cities Sorted by Zipcode - Pennsylvania 345
6 NEW ENGLAND 363
6.1 Executive Summary 363
6.2 Latent Demand by Year - Connecticut 365
6.3 Cities Sorted by Rank - Connecticut 366
6.4 Cities Sorted by Zipcode - Connecticut 371
6.5 Latent Demand by Year - Maine 377
6.6 Cities Sorted by Rank - Maine 378
6.7 Cities Sorted by Zipcode - Maine 384
6.8 Latent Demand by Year - Massachusetts 390
6.9 Cities Sorted by Rank - Massachusetts 391
6.10 Cities Sorted by Zipcode - Massachusetts 400
6.11 Latent Demand by Year - New Hampshire 410
6.12 Cities Sorted by Rank - New Hampshire 411
6.13 Cities Sorted by Zipcode - New Hampshire 416
6.14 Latent Demand by Year - Rhode Island 421
6.15 Cities Sorted by Rank - Rhode Island 422
6.16 Cities Sorted by Zipcode - Rhode Island 424
6.17 Latent Demand by Year - Vermont 425
6.18 Cities Sorted by Rank - Vermont 426
6.19 Cities Sorted by Zipcode - Vermont 430
7 PLAINS 434
7.1 Executive Summary 434
7.2 Latent Demand by Year - Iowa 435
7.3 Cities Sorted by Rank - Iowa 436
7.4 Cities Sorted by Zipcode - Iowa 441
7.5 Latent Demand by Year - Kansas 447
7.6 Cities Sorted by Rank - Kansas 448
7.7 Cities Sorted by Zipcode - Kansas 452
7.8 Latent Demand by Year - Minnesota 456
7.9 Cities Sorted by Rank - Minnesota 457
7.10 Cities Sorted by Zipcode - Minnesota 464
7.11 Latent Demand by Year - Missouri 472
7.12 Cities Sorted by Rank - Missouri 473
7.13 Cities Sorted by Zipcode - Missouri 480
7.14 Latent Demand by Year - Nebraska 486
7.15 Cities Sorted by Rank - Nebraska 488
7.16 Cities Sorted by Zipcode - Nebraska 490
7.17 Latent Demand by Year - North Dakota 493
7.18 Cities Sorted by Rank - North Dakota 494
7.19 Cities Sorted by Zipcode - North Dakota 495
7.20 Latent Demand by Year - South Dakota 496
7.21 Cities Sorted by Rank - South Dakota 497
7.22 Cities Sorted by Zipcode - South Dakota 498
8 ROCKIES 500
8.1 Executive Summary 500
8.2 Latent Demand by Year - Colorado 501
8.3 Cities Sorted by Rank - Colorado 502
8.4 Cities Sorted by Zipcode - Colorado 507
8.5 Latent Demand by Year - Idaho 512
8.6 Cities Sorted by Rank - Idaho 513
8.7 Cities Sorted by Zipcode - Idaho 515
8.8 Latent Demand by Year - Montana 517
8.9 Cities Sorted by Rank - Montana 518
8.10 Cities Sorted by Zipcode - Montana 520
8.11 Latent Demand by Year - Utah 522
8.12 Cities Sorted by Rank - Utah 523
8.13 Cities Sorted by Zipcode - Utah 527
8.14 Latent Demand by Year - Wyoming 531
8.15 Cities Sorted by Rank - Wyoming 532
8.16 Cities Sorted by Zipcode - Wyoming 533
9 SOUTHEAST 535
9.1 Executive Summary 535
9.2 Latent Demand by Year - Alabama 537
9.3 Cities Sorted by Rank - Alabama 538
9.4 Cities Sorted by Zipcode - Alabama 544
9.5 Latent Demand by Year - Arkansas 549
9.6 Cities Sorted by Rank - Arkansas 550
9.7 Cities Sorted by Zipcode - Arkansas 554
9.8 Latent Demand by Year - Florida 558
9.9 Cities Sorted by Rank - Florida 559
9.10 Cities Sorted by Zipcode - Florida 575
9.11 Latent Demand by Year - Georgia 592
9.12 Cities Sorted by Rank - Georgia 593
9.13 Cities Sorted by Zipcode - Georgia 600
9.14 Latent Demand by Year - Kentucky 608
9.15 Cities Sorted by Rank - Kentucky 609
9.16 Cities Sorted by Zipcode - Kentucky 614
9.17 Latent Demand by Year - Louisiana 619
9.18 Cities Sorted by Rank - Louisiana 620
9.19 Cities Sorted by Zipcode - Louisiana 625
9.20 Latent Demand by Year - Mississippi 630
9.21 Cities Sorted by Rank - Mississippi 631
9.22 Cities Sorted by Zipcode - Mississippi 634
9.23 Latent Demand by Year - North Carolina 638
9.24 Cities Sorted by Rank - North Carolina 639
9.25 Cities Sorted by Zipcode - North Carolina 647
9.26 Latent Demand by Year - South Carolina 655
9.27 Cities Sorted by Rank - South Carolina 656
9.28 Cities Sorted by Zipcode - South Carolina 661
9.29 Latent Demand by Year - Tennessee 666
9.30 Cities Sorted by Rank - Tennessee 667
9.31 Cities Sorted by Zipcode - Tennessee 673
9.32 Latent Demand by Year - Virginia 679
9.33 Cities Sorted by Rank - Virginia 680
9.34 Cities Sorted by Zipcode - Virginia 685
9.35 Latent Demand by Year - West Virginia 691
9.36 Cities Sorted by Rank - West Virginia 692
9.37 Cities Sorted by Zipcode - West Virginia 694
10 SOUTHWEST 697
10.1 Executive Summary 697
10.2 Latent Demand by Year - Arizona 699
10.3 Cities Sorted by Rank - Arizona 700
10.4 Cities Sorted by Zipcode - Arizona 704
10.5 Latent Demand by Year - New Mexico 708
10.6 Cities Sorted by Rank - New Mexico 709
10.7 Cities Sorted by Zipcode - New Mexico 711
10.8 Latent Demand by Year - Oklahoma 714
10.9 Cities Sorted by Rank - Oklahoma 715
10.10 Cities Sorted by Zipcode - Oklahoma 719
10.11 Latent Demand by Year - Texas 724
10.12 Cities Sorted by Rank - Texas 725
10.13 Cities Sorted by Zipcode - Texas 744
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 763
11.1 Disclaimers & Safe Harbor 763
11.2 ICON Group International, Inc. User Agreement Provisions 764

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