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The 2009-2014 Outlook for Horizontal Unitary Single Package Air Conditioners with 54,000 to 64,999 BTU Per Hour in the United States - Product Image

The 2009-2014 Outlook for Horizontal Unitary Single Package Air Conditioners with 54,000 to 64,999 BTU Per Hour in the United States

  • Published: February 2009
  • Region: United States
  • 685 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for horizontal READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 63
3.9 Cities Sorted by Rank - Hawaii 64
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 69
3.12 Cities Sorted by Rank - Nevada 70
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 78
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 139
4.9 Cities Sorted by Rank - Michigan 140
4.10 Cities Sorted by Zipcode - Michigan 148
4.11 Latent Demand by Year - Ohio 156
4.12 Cities Sorted by Rank - Ohio 157
4.13 Cities Sorted by Zipcode - Ohio 169
4.14 Latent Demand by Year - Wisconsin 182
4.15 Cities Sorted by Rank - Wisconsin 183
4.16 Cities Sorted by Zipcode - Wisconsin 193
5 MID-ATLANTIC 204
5.1 Executive Summary 204
5.2 Latent Demand by Year - Delaware 205
5.3 Cities Sorted by Rank - Delaware 206
5.4 Cities Sorted by Zipcode - Delaware 207
5.5 Latent Demand by Year - District of Columbia 208
5.6 Cities Sorted by Rank - District of Columbia 210
5.7 Cities Sorted by Zipcode - District of Columbia 210
5.8 Latent Demand by Year - Maryland 211
5.9 Cities Sorted by Rank - Maryland 212
5.10 Cities Sorted by Zipcode - Maryland 218
5.11 Latent Demand by Year - New Jersey 225
5.12 Cities Sorted by Rank - New Jersey 226
5.13 Cities Sorted by Zipcode - New Jersey 236
5.14 Latent Demand by Year - New York 246
5.15 Cities Sorted by Rank - New York 247
5.16 Cities Sorted by Zipcode - New York 272
5.17 Latent Demand by Year - Pennsylvania 298
5.18 Cities Sorted by Rank - Pennsylvania 299
5.19 Cities Sorted by Zipcode - Pennsylvania 314
6 NEW ENGLAND 330
6.1 Executive Summary 330
6.2 Latent Demand by Year - Connecticut 331
6.3 Cities Sorted by Rank - Connecticut 332
6.4 Cities Sorted by Zipcode - Connecticut 337
6.5 Latent Demand by Year - Maine 342
6.6 Cities Sorted by Rank - Maine 343
6.7 Cities Sorted by Zipcode - Maine 348
6.8 Latent Demand by Year - Massachusetts 353
6.9 Cities Sorted by Rank - Massachusetts 354
6.10 Cities Sorted by Zipcode - Massachusetts 363
6.11 Latent Demand by Year - New Hampshire 372
6.12 Cities Sorted by Rank - New Hampshire 373
6.13 Cities Sorted by Zipcode - New Hampshire 377
6.14 Latent Demand by Year - Rhode Island 382
6.15 Cities Sorted by Rank - Rhode Island 383
6.16 Cities Sorted by Zipcode - Rhode Island 384
6.17 Latent Demand by Year - Vermont 386
6.18 Cities Sorted by Rank - Vermont 387
6.19 Cities Sorted by Zipcode - Vermont 390
7 PLAINS 394
7.1 Executive Summary 394
7.2 Latent Demand by Year - Iowa 395
7.3 Cities Sorted by Rank - Iowa 396
7.4 Cities Sorted by Zipcode - Iowa 400
7.5 Latent Demand by Year - Kansas 405
7.6 Cities Sorted by Rank - Kansas 406
7.7 Cities Sorted by Zipcode - Kansas 409
7.8 Latent Demand by Year - Minnesota 412
7.9 Cities Sorted by Rank - Minnesota 413
7.10 Cities Sorted by Zipcode - Minnesota 420
7.11 Latent Demand by Year - Missouri 427
7.12 Cities Sorted by Rank - Missouri 428
7.13 Cities Sorted by Zipcode - Missouri 434
7.14 Latent Demand by Year - Nebraska 441
7.15 Cities Sorted by Rank - Nebraska 442
7.16 Cities Sorted by Zipcode - Nebraska 444
7.17 Latent Demand by Year - North Dakota 446
7.18 Cities Sorted by Rank - North Dakota 447
7.19 Cities Sorted by Zipcode - North Dakota 448
7.20 Latent Demand by Year - South Dakota 449
7.21 Cities Sorted by Rank - South Dakota 450
7.22 Cities Sorted by Zipcode - South Dakota 451
8 ROCKIES 453
8.1 Executive Summary 453
8.2 Latent Demand by Year - Colorado 454
8.3 Cities Sorted by Rank - Colorado 455
8.4 Cities Sorted by Zipcode - Colorado 459
8.5 Latent Demand by Year - Idaho 464
8.6 Cities Sorted by Rank - Idaho 465
8.7 Cities Sorted by Zipcode - Idaho 467
8.8 Latent Demand by Year - Montana 469
8.9 Cities Sorted by Rank - Montana 470
8.10 Cities Sorted by Zipcode - Montana 471
8.11 Latent Demand by Year - Utah 473
8.12 Cities Sorted by Rank - Utah 474
8.13 Cities Sorted by Zipcode - Utah 477
8.14 Latent Demand by Year - Wyoming 481
8.15 Cities Sorted by Rank - Wyoming 482
8.16 Cities Sorted by Zipcode - Wyoming 483
9 SOUTHEAST 485
9.1 Executive Summary 485
9.2 Latent Demand by Year - Alabama 486
9.3 Cities Sorted by Rank - Alabama 487
9.4 Cities Sorted by Zipcode - Alabama 492
9.5 Latent Demand by Year - Arkansas 497
9.6 Cities Sorted by Rank - Arkansas 498
9.7 Cities Sorted by Zipcode - Arkansas 501
9.8 Latent Demand by Year - Florida 504
9.9 Cities Sorted by Rank - Florida 505
9.10 Cities Sorted by Zipcode - Florida 521
9.11 Latent Demand by Year - Georgia 537
9.12 Cities Sorted by Rank - Georgia 538
9.13 Cities Sorted by Zipcode - Georgia 544
9.14 Latent Demand by Year - Kentucky 551
9.15 Cities Sorted by Rank - Kentucky 552
9.16 Cities Sorted by Zipcode - Kentucky 556
9.17 Latent Demand by Year - Louisiana 560
9.18 Cities Sorted by Rank - Louisiana 561
9.19 Cities Sorted by Zipcode - Louisiana 565
9.20 Latent Demand by Year - Mississippi 570
9.21 Cities Sorted by Rank - Mississippi 571
9.22 Cities Sorted by Zipcode - Mississippi 574
9.23 Latent Demand by Year - North Carolina 577
9.24 Cities Sorted by Rank - North Carolina 578
9.25 Cities Sorted by Zipcode - North Carolina 585
9.26 Latent Demand by Year - South Carolina 592
9.27 Cities Sorted by Rank - South Carolina 593
9.28 Cities Sorted by Zipcode - South Carolina 597
9.29 Latent Demand by Year - Tennessee 602
9.30 Cities Sorted by Rank - Tennessee 603
9.31 Cities Sorted by Zipcode - Tennessee 608
9.32 Latent Demand by Year - Virginia 613
9.33 Cities Sorted by Rank - Virginia 614
9.34 Cities Sorted by Zipcode - Virginia 619
9.35 Latent Demand by Year - West Virginia 624
9.36 Cities Sorted by Rank - West Virginia 625
9.37 Cities Sorted by Zipcode - West Virginia 627
10 SOUTHWEST 629
10.1 Executive Summary 629
10.2 Latent Demand by Year - Arizona 630
10.3 Cities Sorted by Rank - Arizona 631
10.4 Cities Sorted by Zipcode - Arizona 634
10.5 Latent Demand by Year - New Mexico 638
10.6 Cities Sorted by Rank - New Mexico 639
10.7 Cities Sorted by Zipcode - New Mexico 641
10.8 Latent Demand by Year - Oklahoma 642
10.9 Cities Sorted by Rank - Oklahoma 644
10.10 Cities Sorted by Zipcode - Oklahoma 647
10.11 Latent Demand by Year - Texas 651
10.12 Cities Sorted by Rank - Texas 652
10.13 Cities Sorted by Zipcode - Texas 668
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 684
11.1 Disclaimers & Safe Harbor 684
11.2 ICON Group International, Inc. User Agreement Provisions 685

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