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The 2009-2014 Outlook for Household Maintenance Brushes and Dusting, Floor, Scrub, Twisted-In-Wire, and Window Brushes in the United States - Product Image

The 2009-2014 Outlook for Household Maintenance Brushes and Dusting, Floor, Scrub, Twisted-In-Wire, and Window Brushes in the United States

  • Published: February 2009
  • Region: United States
  • 652 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for household READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 98
4.3 Cities Sorted by Rank - Illinois 99
4.4 Cities Sorted by Zipcode - Illinois 111
4.5 Latent Demand by Year - Indiana 124
4.6 Cities Sorted by Rank - Indiana 125
4.7 Cities Sorted by Zipcode - Indiana 130
4.8 Latent Demand by Year - Michigan 136
4.9 Cities Sorted by Rank - Michigan 137
4.10 Cities Sorted by Zipcode - Michigan 144
4.11 Latent Demand by Year - Ohio 152
4.12 Cities Sorted by Rank - Ohio 153
4.13 Cities Sorted by Zipcode - Ohio 164
4.14 Latent Demand by Year - Wisconsin 176
4.15 Cities Sorted by Rank - Wisconsin 177
4.16 Cities Sorted by Zipcode - Wisconsin 186
5 MID-ATLANTIC 196
5.1 Executive Summary 196
5.2 Latent Demand by Year - Delaware 197
5.3 Cities Sorted by Rank - Delaware 198
5.4 Cities Sorted by Zipcode - Delaware 199
5.5 Latent Demand by Year - District of Columbia 200
5.6 Cities Sorted by Rank - District of Columbia 201
5.7 Cities Sorted by Zipcode - District of Columbia 201
5.8 Latent Demand by Year - Maryland 202
5.9 Cities Sorted by Rank - Maryland 203
5.10 Cities Sorted by Zipcode - Maryland 209
5.11 Latent Demand by Year - New Jersey 216
5.12 Cities Sorted by Rank - New Jersey 217
5.13 Cities Sorted by Zipcode - New Jersey 227
5.14 Latent Demand by Year - New York 237
5.15 Cities Sorted by Rank - New York 238
5.16 Cities Sorted by Zipcode - New York 262
5.17 Latent Demand by Year - Pennsylvania 286
5.18 Cities Sorted by Rank - Pennsylvania 287
5.19 Cities Sorted by Zipcode - Pennsylvania 301
6 NEW ENGLAND 315
6.1 Executive Summary 315
6.2 Latent Demand by Year - Connecticut 316
6.3 Cities Sorted by Rank - Connecticut 317
6.4 Cities Sorted by Zipcode - Connecticut 322
6.5 Latent Demand by Year - Maine 327
6.6 Cities Sorted by Rank - Maine 328
6.7 Cities Sorted by Zipcode - Maine 333
6.8 Latent Demand by Year - Massachusetts 338
6.9 Cities Sorted by Rank - Massachusetts 339
6.10 Cities Sorted by Zipcode - Massachusetts 348
6.11 Latent Demand by Year - New Hampshire 357
6.12 Cities Sorted by Rank - New Hampshire 358
6.13 Cities Sorted by Zipcode - New Hampshire 362
6.14 Latent Demand by Year - Rhode Island 367
6.15 Cities Sorted by Rank - Rhode Island 368
6.16 Cities Sorted by Zipcode - Rhode Island 369
6.17 Latent Demand by Year - Vermont 371
6.18 Cities Sorted by Rank - Vermont 372
6.19 Cities Sorted by Zipcode - Vermont 375
7 PLAINS 378
7.1 Executive Summary 378
7.2 Latent Demand by Year - Iowa 379
7.3 Cities Sorted by Rank - Iowa 380
7.4 Cities Sorted by Zipcode - Iowa 384
7.5 Latent Demand by Year - Kansas 388
7.6 Cities Sorted by Rank - Kansas 389
7.7 Cities Sorted by Zipcode - Kansas 392
7.8 Latent Demand by Year - Minnesota 395
7.9 Cities Sorted by Rank - Minnesota 396
7.10 Cities Sorted by Zipcode - Minnesota 402
7.11 Latent Demand by Year - Missouri 408
7.12 Cities Sorted by Rank - Missouri 409
7.13 Cities Sorted by Zipcode - Missouri 415
7.14 Latent Demand by Year - Nebraska 421
7.15 Cities Sorted by Rank - Nebraska 422
7.16 Cities Sorted by Zipcode - Nebraska 424
7.17 Latent Demand by Year - North Dakota 426
7.18 Cities Sorted by Rank - North Dakota 427
7.19 Cities Sorted by Zipcode - North Dakota 428
7.20 Latent Demand by Year - South Dakota 429
7.21 Cities Sorted by Rank - South Dakota 430
7.22 Cities Sorted by Zipcode - South Dakota 431
8 ROCKIES 433
8.1 Executive Summary 433
8.2 Latent Demand by Year - Colorado 434
8.3 Cities Sorted by Rank - Colorado 435
8.4 Cities Sorted by Zipcode - Colorado 439
8.5 Latent Demand by Year - Idaho 443
8.6 Cities Sorted by Rank - Idaho 444
8.7 Cities Sorted by Zipcode - Idaho 446
8.8 Latent Demand by Year - Montana 448
8.9 Cities Sorted by Rank - Montana 449
8.10 Cities Sorted by Zipcode - Montana 450
8.11 Latent Demand by Year - Utah 452
8.12 Cities Sorted by Rank - Utah 453
8.13 Cities Sorted by Zipcode - Utah 456
8.14 Latent Demand by Year - Wyoming 460
8.15 Cities Sorted by Rank - Wyoming 461
8.16 Cities Sorted by Zipcode - Wyoming 462
9 SOUTHEAST 464
9.1 Executive Summary 464
9.2 Latent Demand by Year - Alabama 465
9.3 Cities Sorted by Rank - Alabama 466
9.4 Cities Sorted by Zipcode - Alabama 470
9.5 Latent Demand by Year - Arkansas 475
9.6 Cities Sorted by Rank - Arkansas 476
9.7 Cities Sorted by Zipcode - Arkansas 479
9.8 Latent Demand by Year - Florida 482
9.9 Cities Sorted by Rank - Florida 483
9.10 Cities Sorted by Zipcode - Florida 498
9.11 Latent Demand by Year - Georgia 513
9.12 Cities Sorted by Rank - Georgia 514
9.13 Cities Sorted by Zipcode - Georgia 520
9.14 Latent Demand by Year - Kentucky 526
9.15 Cities Sorted by Rank - Kentucky 527
9.16 Cities Sorted by Zipcode - Kentucky 531
9.17 Latent Demand by Year - Louisiana 535
9.18 Cities Sorted by Rank - Louisiana 536
9.19 Cities Sorted by Zipcode - Louisiana 540
9.20 Latent Demand by Year - Mississippi 544
9.21 Cities Sorted by Rank - Mississippi 545
9.22 Cities Sorted by Zipcode - Mississippi 548
9.23 Latent Demand by Year - North Carolina 551
9.24 Cities Sorted by Rank - North Carolina 552
9.25 Cities Sorted by Zipcode - North Carolina 558
9.26 Latent Demand by Year - South Carolina 565
9.27 Cities Sorted by Rank - South Carolina 566
9.28 Cities Sorted by Zipcode - South Carolina 570
9.29 Latent Demand by Year - Tennessee 574
9.30 Cities Sorted by Rank - Tennessee 575
9.31 Cities Sorted by Zipcode - Tennessee 579
9.32 Latent Demand by Year - Virginia 584
9.33 Cities Sorted by Rank - Virginia 585
9.34 Cities Sorted by Zipcode - Virginia 589
9.35 Latent Demand by Year - West Virginia 594
9.36 Cities Sorted by Rank - West Virginia 595
9.37 Cities Sorted by Zipcode - West Virginia 597
10 SOUTHWEST 599
10.1 Executive Summary 599
10.2 Latent Demand by Year - Arizona 600
10.3 Cities Sorted by Rank - Arizona 601
10.4 Cities Sorted by Zipcode - Arizona 604
10.5 Latent Demand by Year - New Mexico 608
10.6 Cities Sorted by Rank - New Mexico 609
10.7 Cities Sorted by Zipcode - New Mexico 611
10.8 Latent Demand by Year - Oklahoma 613
10.9 Cities Sorted by Rank - Oklahoma 614
10.10 Cities Sorted by Zipcode - Oklahoma 617
10.11 Latent Demand by Year - Texas 620
10.12 Cities Sorted by Rank - Texas 621
10.13 Cities Sorted by Zipcode - Texas 636
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 651
11.1 Disclaimers & Safe Harbor 651
11.2 ICON Group International, Inc. User Agreement Provisions 652

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