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The 2009-2014 Outlook for Margarine, Butter Blends, and Butter Substitutes in the United States - Product Image

The 2009-2014 Outlook for Margarine, Butter Blends, and Butter Substitutes in the United States

  • Published: February 2009
  • Region: United States
  • 737 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for margarine, READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 17
3.3 Cities Sorted by Rank - Alaska 18
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 64
3.9 Cities Sorted by Rank - Hawaii 65
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 74
3.15 Cities Sorted by Rank - Oregon 75
3.16 Cities Sorted by Zipcode - Oregon 79
3.17 Latent Demand by Year - Washington 84
3.18 Cities Sorted by Rank - Washington 85
3.19 Cities Sorted by Zipcode - Washington 93
4 GREAT LAKES 101
4.1 Executive Summary 101
4.2 Latent Demand by Year - Illinois 102
4.3 Cities Sorted by Rank - Illinois 103
4.4 Cities Sorted by Zipcode - Illinois 117
4.5 Latent Demand by Year - Indiana 132
4.6 Cities Sorted by Rank - Indiana 133
4.7 Cities Sorted by Zipcode - Indiana 140
4.8 Latent Demand by Year - Michigan 147
4.9 Cities Sorted by Rank - Michigan 148
4.10 Cities Sorted by Zipcode - Michigan 157
4.11 Latent Demand by Year - Ohio 167
4.12 Cities Sorted by Rank - Ohio 168
4.13 Cities Sorted by Zipcode - Ohio 181
4.14 Latent Demand by Year - Wisconsin 195
4.15 Cities Sorted by Rank - Wisconsin 196
4.16 Cities Sorted by Zipcode - Wisconsin 207
5 MID-ATLANTIC 219
5.1 Executive Summary 219
5.2 Latent Demand by Year - Delaware 220
5.3 Cities Sorted by Rank - Delaware 221
5.4 Cities Sorted by Zipcode - Delaware 222
5.5 Latent Demand by Year - District of Columbia 223
5.6 Cities Sorted by Rank - District of Columbia 225
5.7 Cities Sorted by Zipcode - District of Columbia 225
5.8 Latent Demand by Year - Maryland 226
5.9 Cities Sorted by Rank - Maryland 227
5.10 Cities Sorted by Zipcode - Maryland 234
5.11 Latent Demand by Year - New Jersey 241
5.12 Cities Sorted by Rank - New Jersey 242
5.13 Cities Sorted by Zipcode - New Jersey 252
5.14 Latent Demand by Year - New York 262
5.15 Cities Sorted by Rank - New York 263
5.16 Cities Sorted by Zipcode - New York 291
5.17 Latent Demand by Year - Pennsylvania 319
5.18 Cities Sorted by Rank - Pennsylvania 320
5.19 Cities Sorted by Zipcode - Pennsylvania 337
6 NEW ENGLAND 355
6.1 Executive Summary 355
6.2 Latent Demand by Year - Connecticut 356
6.3 Cities Sorted by Rank - Connecticut 357
6.4 Cities Sorted by Zipcode - Connecticut 362
6.5 Latent Demand by Year - Maine 367
6.6 Cities Sorted by Rank - Maine 368
6.7 Cities Sorted by Zipcode - Maine 373
6.8 Latent Demand by Year - Massachusetts 380
6.9 Cities Sorted by Rank - Massachusetts 381
6.10 Cities Sorted by Zipcode - Massachusetts 390
6.11 Latent Demand by Year - New Hampshire 399
6.12 Cities Sorted by Rank - New Hampshire 400
6.13 Cities Sorted by Zipcode - New Hampshire 404
6.14 Latent Demand by Year - Rhode Island 409
6.15 Cities Sorted by Rank - Rhode Island 410
6.16 Cities Sorted by Zipcode - Rhode Island 411
6.17 Latent Demand by Year - Vermont 413
6.18 Cities Sorted by Rank - Vermont 414
6.19 Cities Sorted by Zipcode - Vermont 418
7 PLAINS 422
7.1 Executive Summary 422
7.2 Latent Demand by Year - Iowa 424
7.3 Cities Sorted by Rank - Iowa 425
7.4 Cities Sorted by Zipcode - Iowa 430
7.5 Latent Demand by Year - Kansas 435
7.6 Cities Sorted by Rank - Kansas 436
7.7 Cities Sorted by Zipcode - Kansas 440
7.8 Latent Demand by Year - Minnesota 444
7.9 Cities Sorted by Rank - Minnesota 445
7.10 Cities Sorted by Zipcode - Minnesota 452
7.11 Latent Demand by Year - Missouri 459
7.12 Cities Sorted by Rank - Missouri 460
7.13 Cities Sorted by Zipcode - Missouri 467
7.14 Latent Demand by Year - Nebraska 474
7.15 Cities Sorted by Rank - Nebraska 475
7.16 Cities Sorted by Zipcode - Nebraska 477
7.17 Latent Demand by Year - North Dakota 479
7.18 Cities Sorted by Rank - North Dakota 480
7.19 Cities Sorted by Zipcode - North Dakota 481
7.20 Latent Demand by Year - South Dakota 482
7.21 Cities Sorted by Rank - South Dakota 483
7.22 Cities Sorted by Zipcode - South Dakota 484
8 ROCKIES 486
8.1 Executive Summary 486
8.2 Latent Demand by Year - Colorado 487
8.3 Cities Sorted by Rank - Colorado 488
8.4 Cities Sorted by Zipcode - Colorado 492
8.5 Latent Demand by Year - Idaho 497
8.6 Cities Sorted by Rank - Idaho 498
8.7 Cities Sorted by Zipcode - Idaho 499
8.8 Latent Demand by Year - Montana 501
8.9 Cities Sorted by Rank - Montana 502
8.10 Cities Sorted by Zipcode - Montana 504
8.11 Latent Demand by Year - Utah 506
8.12 Cities Sorted by Rank - Utah 507
8.13 Cities Sorted by Zipcode - Utah 510
8.14 Latent Demand by Year - Wyoming 514
8.15 Cities Sorted by Rank - Wyoming 515
8.16 Cities Sorted by Zipcode - Wyoming 516
9 SOUTHEAST 518
9.1 Executive Summary 518
9.2 Latent Demand by Year - Alabama 519
9.3 Cities Sorted by Rank - Alabama 520
9.4 Cities Sorted by Zipcode - Alabama 525
9.5 Latent Demand by Year - Arkansas 531
9.6 Cities Sorted by Rank - Arkansas 532
9.7 Cities Sorted by Zipcode - Arkansas 536
9.8 Latent Demand by Year - Florida 540
9.9 Cities Sorted by Rank - Florida 541
9.10 Cities Sorted by Zipcode - Florida 557
9.11 Latent Demand by Year - Georgia 574
9.12 Cities Sorted by Rank - Georgia 575
9.13 Cities Sorted by Zipcode - Georgia 582
9.14 Latent Demand by Year - Kentucky 589
9.15 Cities Sorted by Rank - Kentucky 590
9.16 Cities Sorted by Zipcode - Kentucky 594
9.17 Latent Demand by Year - Louisiana 599
9.18 Cities Sorted by Rank - Louisiana 600
9.19 Cities Sorted by Zipcode - Louisiana 605
9.20 Latent Demand by Year - Mississippi 610
9.21 Cities Sorted by Rank - Mississippi 611
9.22 Cities Sorted by Zipcode - Mississippi 614
9.23 Latent Demand by Year - North Carolina 617
9.24 Cities Sorted by Rank - North Carolina 618
9.25 Cities Sorted by Zipcode - North Carolina 626
9.26 Latent Demand by Year - South Carolina 634
9.27 Cities Sorted by Rank - South Carolina 635
9.28 Cities Sorted by Zipcode - South Carolina 640
9.29 Latent Demand by Year - Tennessee 645
9.30 Cities Sorted by Rank - Tennessee 646
9.31 Cities Sorted by Zipcode - Tennessee 651
9.32 Latent Demand by Year - Virginia 657
9.33 Cities Sorted by Rank - Virginia 658
9.34 Cities Sorted by Zipcode - Virginia 663
9.35 Latent Demand by Year - West Virginia 668
9.36 Cities Sorted by Rank - West Virginia 669
9.37 Cities Sorted by Zipcode - West Virginia 671
10 SOUTHWEST 674
10.1 Executive Summary 674
10.2 Latent Demand by Year - Arizona 675
10.3 Cities Sorted by Rank - Arizona 676
10.4 Cities Sorted by Zipcode - Arizona 680
10.5 Latent Demand by Year - New Mexico 684
10.6 Cities Sorted by Rank - New Mexico 685
10.7 Cities Sorted by Zipcode - New Mexico 687
10.8 Latent Demand by Year - Oklahoma 689
10.9 Cities Sorted by Rank - Oklahoma 690
10.10 Cities Sorted by Zipcode - Oklahoma 694
10.11 Latent Demand by Year - Texas 698
10.12 Cities Sorted by Rank - Texas 699
10.13 Cities Sorted by Zipcode - Texas 717
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 736
11.1 Disclaimers & Safe Harbor 736
11.2 ICON Group International, Inc. User Agreement Provisions 737

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