• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The 2009-2014 Outlook for Masks, Pads for Chests, Kidneys, Knees, and Shoulders, and Other Body Protective Equipment for All Sports Excluding Helmets in the United States - Product Image

The 2009-2014 Outlook for Masks, Pads for Chests, Kidneys, Knees, and Shoulders, and Other Body Protective Equipment for All Sports Excluding Helmets in the United States

  • Published: February 2009
  • Region: United States
  • 540 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for masks, READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 57
3.9 Cities Sorted by Rank - Hawaii 58
3.10 Cities Sorted by Zipcode - Hawaii 60
3.11 Latent Demand by Year - Nevada 62
3.12 Cities Sorted by Rank - Nevada 63
3.13 Cities Sorted by Zipcode - Nevada 64
3.14 Latent Demand by Year - Oregon 66
3.15 Cities Sorted by Rank - Oregon 67
3.16 Cities Sorted by Zipcode - Oregon 70
3.17 Latent Demand by Year - Washington 73
3.18 Cities Sorted by Rank - Washington 74
3.19 Cities Sorted by Zipcode - Washington 80
4 GREAT LAKES 86
4.1 Executive Summary 86
4.2 Latent Demand by Year - Illinois 87
4.3 Cities Sorted by Rank - Illinois 88
4.4 Cities Sorted by Zipcode - Illinois 98
4.5 Latent Demand by Year - Indiana 109
4.6 Cities Sorted by Rank - Indiana 110
4.7 Cities Sorted by Zipcode - Indiana 114
4.8 Latent Demand by Year - Michigan 118
4.9 Cities Sorted by Rank - Michigan 119
4.10 Cities Sorted by Zipcode - Michigan 125
4.11 Latent Demand by Year - Ohio 131
4.12 Cities Sorted by Rank - Ohio 132
4.13 Cities Sorted by Zipcode - Ohio 141
4.14 Latent Demand by Year - Wisconsin 151
4.15 Cities Sorted by Rank - Wisconsin 152
4.16 Cities Sorted by Zipcode - Wisconsin 159
5 MID-ATLANTIC 166
5.1 Executive Summary 166
5.2 Latent Demand by Year - Delaware 167
5.3 Cities Sorted by Rank - Delaware 168
5.4 Cities Sorted by Zipcode - Delaware 169
5.5 Latent Demand by Year - District of Columbia 169
5.6 Cities Sorted by Rank - District of Columbia 171
5.7 Cities Sorted by Zipcode - District of Columbia 171
5.8 Latent Demand by Year - Maryland 172
5.9 Cities Sorted by Rank - Maryland 173
5.10 Cities Sorted by Zipcode - Maryland 179
5.11 Latent Demand by Year - New Jersey 185
5.12 Cities Sorted by Rank - New Jersey 186
5.13 Cities Sorted by Zipcode - New Jersey 195
5.14 Latent Demand by Year - New York 204
5.15 Cities Sorted by Rank - New York 205
5.16 Cities Sorted by Zipcode - New York 224
5.17 Latent Demand by Year - Pennsylvania 243
5.18 Cities Sorted by Rank - Pennsylvania 244
5.19 Cities Sorted by Zipcode - Pennsylvania 254
6 NEW ENGLAND 264
6.1 Executive Summary 264
6.2 Latent Demand by Year - Connecticut 265
6.3 Cities Sorted by Rank - Connecticut 266
6.4 Cities Sorted by Zipcode - Connecticut 271
6.5 Latent Demand by Year - Maine 276
6.6 Cities Sorted by Rank - Maine 277
6.7 Cities Sorted by Zipcode - Maine 280
6.8 Latent Demand by Year - Massachusetts 284
6.9 Cities Sorted by Rank - Massachusetts 285
6.10 Cities Sorted by Zipcode - Massachusetts 293
6.11 Latent Demand by Year - New Hampshire 301
6.12 Cities Sorted by Rank - New Hampshire 302
6.13 Cities Sorted by Zipcode - New Hampshire 305
6.14 Latent Demand by Year - Rhode Island 309
6.15 Cities Sorted by Rank - Rhode Island 310
6.16 Cities Sorted by Zipcode - Rhode Island 311
6.17 Latent Demand by Year - Vermont 313
6.18 Cities Sorted by Rank - Vermont 314
6.19 Cities Sorted by Zipcode - Vermont 316
7 PLAINS 318
7.1 Executive Summary 318
7.2 Latent Demand by Year - Iowa 319
7.3 Cities Sorted by Rank - Iowa 320
7.4 Cities Sorted by Zipcode - Iowa 323
7.5 Latent Demand by Year - Kansas 326
7.6 Cities Sorted by Rank - Kansas 327
7.7 Cities Sorted by Zipcode - Kansas 329
7.8 Latent Demand by Year - Minnesota 331
7.9 Cities Sorted by Rank - Minnesota 332
7.10 Cities Sorted by Zipcode - Minnesota 337
7.11 Latent Demand by Year - Missouri 342
7.12 Cities Sorted by Rank - Missouri 343
7.13 Cities Sorted by Zipcode - Missouri 347
7.14 Latent Demand by Year - Nebraska 352
7.15 Cities Sorted by Rank - Nebraska 353
7.16 Cities Sorted by Zipcode - Nebraska 354
7.17 Latent Demand by Year - North Dakota 356
7.18 Cities Sorted by Rank - North Dakota 357
7.19 Cities Sorted by Zipcode - North Dakota 358
7.20 Latent Demand by Year - South Dakota 359
7.21 Cities Sorted by Rank - South Dakota 360
7.22 Cities Sorted by Zipcode - South Dakota 361
8 ROCKIES 362
8.1 Executive Summary 362
8.2 Latent Demand by Year - Colorado 363
8.3 Cities Sorted by Rank - Colorado 364
8.4 Cities Sorted by Zipcode - Colorado 367
8.5 Latent Demand by Year - Idaho 371
8.6 Cities Sorted by Rank - Idaho 372
8.7 Cities Sorted by Zipcode - Idaho 373
8.8 Latent Demand by Year - Montana 375
8.9 Cities Sorted by Rank - Montana 376
8.10 Cities Sorted by Zipcode - Montana 377
8.11 Latent Demand by Year - Utah 378
8.12 Cities Sorted by Rank - Utah 379
8.13 Cities Sorted by Zipcode - Utah 382
8.14 Latent Demand by Year - Wyoming 385
8.15 Cities Sorted by Rank - Wyoming 386
8.16 Cities Sorted by Zipcode - Wyoming 387
9 SOUTHEAST 388
9.1 Executive Summary 388
9.2 Latent Demand by Year - Alabama 389
9.3 Cities Sorted by Rank - Alabama 390
9.4 Cities Sorted by Zipcode - Alabama 393
9.5 Latent Demand by Year - Arkansas 397
9.6 Cities Sorted by Rank - Arkansas 398
9.7 Cities Sorted by Zipcode - Arkansas 400
9.8 Latent Demand by Year - Florida 402
9.9 Cities Sorted by Rank - Florida 403
9.10 Cities Sorted by Zipcode - Florida 416
9.11 Latent Demand by Year - Georgia 429
9.12 Cities Sorted by Rank - Georgia 430
9.13 Cities Sorted by Zipcode - Georgia 434
9.14 Latent Demand by Year - Kentucky 439
9.15 Cities Sorted by Rank - Kentucky 440
9.16 Cities Sorted by Zipcode - Kentucky 443
9.17 Latent Demand by Year - Louisiana 446
9.18 Cities Sorted by Rank - Louisiana 447
9.19 Cities Sorted by Zipcode - Louisiana 450
9.20 Latent Demand by Year - Mississippi 452
9.21 Cities Sorted by Rank - Mississippi 454
9.22 Cities Sorted by Zipcode - Mississippi 456
9.23 Latent Demand by Year - North Carolina 458
9.24 Cities Sorted by Rank - North Carolina 459
9.25 Cities Sorted by Zipcode - North Carolina 464
9.26 Latent Demand by Year - South Carolina 469
9.27 Cities Sorted by Rank - South Carolina 470
9.28 Cities Sorted by Zipcode - South Carolina 473
9.29 Latent Demand by Year - Tennessee 476
9.30 Cities Sorted by Rank - Tennessee 477
9.31 Cities Sorted by Zipcode - Tennessee 480
9.32 Latent Demand by Year - Virginia 484
9.33 Cities Sorted by Rank - Virginia 485
9.34 Cities Sorted by Zipcode - Virginia 489
9.35 Latent Demand by Year - West Virginia 493
9.36 Cities Sorted by Rank - West Virginia 494
9.37 Cities Sorted by Zipcode - West Virginia 495
10 SOUTHWEST 497
10.1 Executive Summary 497
10.2 Latent Demand by Year - Arizona 498
10.3 Cities Sorted by Rank - Arizona 499
10.4 Cities Sorted by Zipcode - Arizona 502
10.5 Latent Demand by Year - New Mexico 505
10.6 Cities Sorted by Rank - New Mexico 506
10.7 Cities Sorted by Zipcode - New Mexico 508
10.8 Latent Demand by Year - Oklahoma 510
10.9 Cities Sorted by Rank - Oklahoma 511
10.10 Cities Sorted by Zipcode - Oklahoma 513
10.11 Latent Demand by Year - Texas 515
10.12 Cities Sorted by Rank - Texas 516
10.13 Cities Sorted by Zipcode - Texas 527
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 539
11.1 Disclaimers & Safe Harbor 539
11.2 ICON Group International, Inc. User Agreement Provisions 540

Note: Product cover images may vary from those shown

RELATED PRODUCTS