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The 2009-2014 Outlook for Motor Vehicles and Motor Vehicle Equipment in the United States - Product Image

The 2009-2014 Outlook for Motor Vehicles and Motor Vehicle Equipment in the United States

  • ID: 940981
  • February 2009
  • Region: United States
  • 732 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for motor vehicles READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 84
3.18 Cities Sorted by Rank - Washington 85
3.19 Cities Sorted by Zipcode - Washington 93
4 GREAT LAKES 101
4.1 Executive Summary 101
4.2 Latent Demand by Year - Illinois 103
4.3 Cities Sorted by Rank - Illinois 104
4.4 Cities Sorted by Zipcode - Illinois 118
4.5 Latent Demand by Year - Indiana 133
4.6 Cities Sorted by Rank - Indiana 134
4.7 Cities Sorted by Zipcode - Indiana 140
4.8 Latent Demand by Year - Michigan 148
4.9 Cities Sorted by Rank - Michigan 149
4.10 Cities Sorted by Zipcode - Michigan 158
4.11 Latent Demand by Year - Ohio 167
4.12 Cities Sorted by Rank - Ohio 168
4.13 Cities Sorted by Zipcode - Ohio 181
4.14 Latent Demand by Year - Wisconsin 195
4.15 Cities Sorted by Rank - Wisconsin 196
4.16 Cities Sorted by Zipcode - Wisconsin 207
5 MID-ATLANTIC 218
5.1 Executive Summary 218
5.2 Latent Demand by Year - Delaware 220
5.3 Cities Sorted by Rank - Delaware 221
5.4 Cities Sorted by Zipcode - Delaware 222
5.5 Latent Demand by Year - District of Columbia 223
5.6 Cities Sorted by Rank - District of Columbia 224
5.7 Cities Sorted by Zipcode - District of Columbia 224
5.8 Latent Demand by Year - Maryland 225
5.9 Cities Sorted by Rank - Maryland 226
5.10 Cities Sorted by Zipcode - Maryland 232
5.11 Latent Demand by Year - New Jersey 239
5.12 Cities Sorted by Rank - New Jersey 240
5.13 Cities Sorted by Zipcode - New Jersey 250
5.14 Latent Demand by Year - New York 259
5.15 Cities Sorted by Rank - New York 261
5.16 Cities Sorted by Zipcode - New York 289
5.17 Latent Demand by Year - Pennsylvania 317
5.18 Cities Sorted by Rank - Pennsylvania 318
5.19 Cities Sorted by Zipcode - Pennsylvania 335
6 NEW ENGLAND 352
6.1 Executive Summary 352
6.2 Latent Demand by Year - Connecticut 353
6.3 Cities Sorted by Rank - Connecticut 354
6.4 Cities Sorted by Zipcode - Connecticut 359
6.5 Latent Demand by Year - Maine 364
6.6 Cities Sorted by Rank - Maine 365
6.7 Cities Sorted by Zipcode - Maine 370
6.8 Latent Demand by Year - Massachusetts 377
6.9 Cities Sorted by Rank - Massachusetts 378
6.10 Cities Sorted by Zipcode - Massachusetts 387
6.11 Latent Demand by Year - New Hampshire 396
6.12 Cities Sorted by Rank - New Hampshire 397
6.13 Cities Sorted by Zipcode - New Hampshire 401
6.14 Latent Demand by Year - Rhode Island 406
6.15 Cities Sorted by Rank - Rhode Island 407
6.16 Cities Sorted by Zipcode - Rhode Island 408
6.17 Latent Demand by Year - Vermont 410
6.18 Cities Sorted by Rank - Vermont 411
6.19 Cities Sorted by Zipcode - Vermont 414
7 PLAINS 418
7.1 Executive Summary 418
7.2 Latent Demand by Year - Iowa 420
7.3 Cities Sorted by Rank - Iowa 421
7.4 Cities Sorted by Zipcode - Iowa 426
7.5 Latent Demand by Year - Kansas 431
7.6 Cities Sorted by Rank - Kansas 432
7.7 Cities Sorted by Zipcode - Kansas 435
7.8 Latent Demand by Year - Minnesota 439
7.9 Cities Sorted by Rank - Minnesota 440
7.10 Cities Sorted by Zipcode - Minnesota 447
7.11 Latent Demand by Year - Missouri 455
7.12 Cities Sorted by Rank - Missouri 456
7.13 Cities Sorted by Zipcode - Missouri 462
7.14 Latent Demand by Year - Nebraska 469
7.15 Cities Sorted by Rank - Nebraska 470
7.16 Cities Sorted by Zipcode - Nebraska 472
7.17 Latent Demand by Year - North Dakota 474
7.18 Cities Sorted by Rank - North Dakota 475
7.19 Cities Sorted by Zipcode - North Dakota 476
7.20 Latent Demand by Year - South Dakota 477
7.21 Cities Sorted by Rank - South Dakota 478
7.22 Cities Sorted by Zipcode - South Dakota 479
8 ROCKIES 481
8.1 Executive Summary 481
8.2 Latent Demand by Year - Colorado 483
8.3 Cities Sorted by Rank - Colorado 484
8.4 Cities Sorted by Zipcode - Colorado 488
8.5 Latent Demand by Year - Idaho 493
8.6 Cities Sorted by Rank - Idaho 494
8.7 Cities Sorted by Zipcode - Idaho 495
8.8 Latent Demand by Year - Montana 498
8.9 Cities Sorted by Rank - Montana 499
8.10 Cities Sorted by Zipcode - Montana 500
8.11 Latent Demand by Year - Utah 503
8.12 Cities Sorted by Rank - Utah 504
8.13 Cities Sorted by Zipcode - Utah 507
8.14 Latent Demand by Year - Wyoming 511
8.15 Cities Sorted by Rank - Wyoming 512
8.16 Cities Sorted by Zipcode - Wyoming 513
9 SOUTHEAST 514
9.1 Executive Summary 514
9.2 Latent Demand by Year - Alabama 516
9.3 Cities Sorted by Rank - Alabama 517
9.4 Cities Sorted by Zipcode - Alabama 522
9.5 Latent Demand by Year - Arkansas 528
9.6 Cities Sorted by Rank - Arkansas 529
9.7 Cities Sorted by Zipcode - Arkansas 532
9.8 Latent Demand by Year - Florida 536
9.9 Cities Sorted by Rank - Florida 537
9.10 Cities Sorted by Zipcode - Florida 553
9.11 Latent Demand by Year - Georgia 570
9.12 Cities Sorted by Rank - Georgia 571
9.13 Cities Sorted by Zipcode - Georgia 578
9.14 Latent Demand by Year - Kentucky 585
9.15 Cities Sorted by Rank - Kentucky 586
9.16 Cities Sorted by Zipcode - Kentucky 590
9.17 Latent Demand by Year - Louisiana 595
9.18 Cities Sorted by Rank - Louisiana 596
9.19 Cities Sorted by Zipcode - Louisiana 601
9.20 Latent Demand by Year - Mississippi 606
9.21 Cities Sorted by Rank - Mississippi 607
9.22 Cities Sorted by Zipcode - Mississippi 610
9.23 Latent Demand by Year - North Carolina 613
9.24 Cities Sorted by Rank - North Carolina 614
9.25 Cities Sorted by Zipcode - North Carolina 622
9.26 Latent Demand by Year - South Carolina 630
9.27 Cities Sorted by Rank - South Carolina 631
9.28 Cities Sorted by Zipcode - South Carolina 636
9.29 Latent Demand by Year - Tennessee 641
9.30 Cities Sorted by Rank - Tennessee 642
9.31 Cities Sorted by Zipcode - Tennessee 647
9.32 Latent Demand by Year - Virginia 653
9.33 Cities Sorted by Rank - Virginia 654
9.34 Cities Sorted by Zipcode - Virginia 659
9.35 Latent Demand by Year - West Virginia 664
9.36 Cities Sorted by Rank - West Virginia 665
9.37 Cities Sorted by Zipcode - West Virginia 667
10 SOUTHWEST 670
10.1 Executive Summary 670
10.2 Latent Demand by Year - Arizona 671
10.3 Cities Sorted by Rank - Arizona 672
10.4 Cities Sorted by Zipcode - Arizona 675
10.5 Latent Demand by Year - New Mexico 679
10.6 Cities Sorted by Rank - New Mexico 680
10.7 Cities Sorted by Zipcode - New Mexico 682
10.8 Latent Demand by Year - Oklahoma 684
10.9 Cities Sorted by Rank - Oklahoma 685
10.10 Cities Sorted by Zipcode - Oklahoma 689
10.11 Latent Demand by Year - Texas 693
10.12 Cities Sorted by Rank - Texas 694
10.13 Cities Sorted by Zipcode - Texas 712
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 731
11.1 Disclaimers & Safe Harbor 731
11.2 ICON Group International, Inc. User Agreement Provisions 732

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