Critical Success Factors in Market Launch: Maximizing revenues through effective penetration strategies is an in-depth analysis of how companies can optimize a product’s launch in the context of different market dynamics and its order of entry and clinical benefits. Based on Datamonitor’s proprietary simulation and forecasting model, SimScore, the report provides a framework for analyzing the impact of a range of strategic decisions on product uptake in the first one to two years after launch, supported by extensive case studies. Datamonitor then provides recommendations of best practice launch strategies, enabling companies to model the impact of trial design and outcomes, pricing, and sales and marketing capabilities on early sales of their drugs and to choose the most effective penetration tactics. Such tactics must also reflect the maturity of the disease market that a company is entering, the product’s clinical profile, and corporate sales and marketing strengths.
