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The 2009-2014 Outlook for Prepared Frozen Fillets and Steaks of Flounder, Halibut, and Sole in the United States - Product Image

The 2009-2014 Outlook for Prepared Frozen Fillets and Steaks of Flounder, Halibut, and Sole in the United States

  • Published: February 2009
  • Region: United States
  • 494 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for prepared READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 58
3.11 Latent Demand by Year - Nevada 60
3.12 Cities Sorted by Rank - Nevada 61
3.13 Cities Sorted by Zipcode - Nevada 62
3.14 Latent Demand by Year - Oregon 64
3.15 Cities Sorted by Rank - Oregon 65
3.16 Cities Sorted by Zipcode - Oregon 68
3.17 Latent Demand by Year - Washington 71
3.18 Cities Sorted by Rank - Washington 72
3.19 Cities Sorted by Zipcode - Washington 77
4 GREAT LAKES 83
4.1 Executive Summary 83
4.2 Latent Demand by Year - Illinois 84
4.3 Cities Sorted by Rank - Illinois 85
4.4 Cities Sorted by Zipcode - Illinois 94
4.5 Latent Demand by Year - Indiana 104
4.6 Cities Sorted by Rank - Indiana 105
4.7 Cities Sorted by Zipcode - Indiana 109
4.8 Latent Demand by Year - Michigan 113
4.9 Cities Sorted by Rank - Michigan 114
4.10 Cities Sorted by Zipcode - Michigan 119
4.11 Latent Demand by Year - Ohio 125
4.12 Cities Sorted by Rank - Ohio 126
4.13 Cities Sorted by Zipcode - Ohio 134
4.14 Latent Demand by Year - Wisconsin 142
4.15 Cities Sorted by Rank - Wisconsin 144
4.16 Cities Sorted by Zipcode - Wisconsin 150
5 MID-ATLANTIC 156
5.1 Executive Summary 156
5.2 Latent Demand by Year - Delaware 157
5.3 Cities Sorted by Rank - Delaware 158
5.4 Cities Sorted by Zipcode - Delaware 159
5.5 Latent Demand by Year - District of Columbia 159
5.6 Cities Sorted by Rank - District of Columbia 161
5.7 Cities Sorted by Zipcode - District of Columbia 161
5.8 Latent Demand by Year - Maryland 162
5.9 Cities Sorted by Rank - Maryland 163
5.10 Cities Sorted by Zipcode - Maryland 168
5.11 Latent Demand by Year - New Jersey 174
5.12 Cities Sorted by Rank - New Jersey 175
5.13 Cities Sorted by Zipcode - New Jersey 183
5.14 Latent Demand by Year - New York 191
5.15 Cities Sorted by Rank - New York 192
5.16 Cities Sorted by Zipcode - New York 209
5.17 Latent Demand by Year - Pennsylvania 226
5.18 Cities Sorted by Rank - Pennsylvania 227
5.19 Cities Sorted by Zipcode - Pennsylvania 235
6 NEW ENGLAND 243
6.1 Executive Summary 243
6.2 Latent Demand by Year - Connecticut 244
6.3 Cities Sorted by Rank - Connecticut 245
6.4 Cities Sorted by Zipcode - Connecticut 249
6.5 Latent Demand by Year - Maine 254
6.6 Cities Sorted by Rank - Maine 255
6.7 Cities Sorted by Zipcode - Maine 258
6.8 Latent Demand by Year - Massachusetts 261
6.9 Cities Sorted by Rank - Massachusetts 262
6.10 Cities Sorted by Zipcode - Massachusetts 269
6.11 Latent Demand by Year - New Hampshire 277
6.12 Cities Sorted by Rank - New Hampshire 278
6.13 Cities Sorted by Zipcode - New Hampshire 281
6.14 Latent Demand by Year - Rhode Island 284
6.15 Cities Sorted by Rank - Rhode Island 285
6.16 Cities Sorted by Zipcode - Rhode Island 286
6.17 Latent Demand by Year - Vermont 288
6.18 Cities Sorted by Rank - Vermont 289
6.19 Cities Sorted by Zipcode - Vermont 290
7 PLAINS 292
7.1 Executive Summary 292
7.2 Latent Demand by Year - Iowa 293
7.3 Cities Sorted by Rank - Iowa 294
7.4 Cities Sorted by Zipcode - Iowa 296
7.5 Latent Demand by Year - Kansas 299
7.6 Cities Sorted by Rank - Kansas 300
7.7 Cities Sorted by Zipcode - Kansas 302
7.8 Latent Demand by Year - Minnesota 304
7.9 Cities Sorted by Rank - Minnesota 305
7.10 Cities Sorted by Zipcode - Minnesota 309
7.11 Latent Demand by Year - Missouri 314
7.12 Cities Sorted by Rank - Missouri 315
7.13 Cities Sorted by Zipcode - Missouri 319
7.14 Latent Demand by Year - Nebraska 323
7.15 Cities Sorted by Rank - Nebraska 324
7.16 Cities Sorted by Zipcode - Nebraska 325
7.17 Latent Demand by Year - North Dakota 327
7.18 Cities Sorted by Rank - North Dakota 328
7.19 Cities Sorted by Zipcode - North Dakota 329
7.20 Latent Demand by Year - South Dakota 330
7.21 Cities Sorted by Rank - South Dakota 331
7.22 Cities Sorted by Zipcode - South Dakota 332
8 ROCKIES 333
8.1 Executive Summary 333
8.2 Latent Demand by Year - Colorado 334
8.3 Cities Sorted by Rank - Colorado 335
8.4 Cities Sorted by Zipcode - Colorado 338
8.5 Latent Demand by Year - Idaho 341
8.6 Cities Sorted by Rank - Idaho 342
8.7 Cities Sorted by Zipcode - Idaho 343
8.8 Latent Demand by Year - Montana 344
8.9 Cities Sorted by Rank - Montana 345
8.10 Cities Sorted by Zipcode - Montana 346
8.11 Latent Demand by Year - Utah 347
8.12 Cities Sorted by Rank - Utah 348
8.13 Cities Sorted by Zipcode - Utah 351
8.14 Latent Demand by Year - Wyoming 354
8.15 Cities Sorted by Rank - Wyoming 355
8.16 Cities Sorted by Zipcode - Wyoming 356
9 SOUTHEAST 357
9.1 Executive Summary 357
9.2 Latent Demand by Year - Alabama 358
9.3 Cities Sorted by Rank - Alabama 359
9.4 Cities Sorted by Zipcode - Alabama 362
9.5 Latent Demand by Year - Arkansas 365
9.6 Cities Sorted by Rank - Arkansas 366
9.7 Cities Sorted by Zipcode - Arkansas 368
9.8 Latent Demand by Year - Florida 370
9.9 Cities Sorted by Rank - Florida 371
9.10 Cities Sorted by Zipcode - Florida 383
9.11 Latent Demand by Year - Georgia 395
9.12 Cities Sorted by Rank - Georgia 396
9.13 Cities Sorted by Zipcode - Georgia 400
9.14 Latent Demand by Year - Kentucky 404
9.15 Cities Sorted by Rank - Kentucky 405
9.16 Cities Sorted by Zipcode - Kentucky 408
9.17 Latent Demand by Year - Louisiana 410
9.18 Cities Sorted by Rank - Louisiana 411
9.19 Cities Sorted by Zipcode - Louisiana 414
9.20 Latent Demand by Year - Mississippi 417
9.21 Cities Sorted by Rank - Mississippi 418
9.22 Cities Sorted by Zipcode - Mississippi 420
9.23 Latent Demand by Year - North Carolina 422
9.24 Cities Sorted by Rank - North Carolina 423
9.25 Cities Sorted by Zipcode - North Carolina 427
9.26 Latent Demand by Year - South Carolina 431
9.27 Cities Sorted by Rank - South Carolina 432
9.28 Cities Sorted by Zipcode - South Carolina 434
9.29 Latent Demand by Year - Tennessee 437
9.30 Cities Sorted by Rank - Tennessee 438
9.31 Cities Sorted by Zipcode - Tennessee 441
9.32 Latent Demand by Year - Virginia 444
9.33 Cities Sorted by Rank - Virginia 445
9.34 Cities Sorted by Zipcode - Virginia 449
9.35 Latent Demand by Year - West Virginia 453
9.36 Cities Sorted by Rank - West Virginia 454
9.37 Cities Sorted by Zipcode - West Virginia 455
10 SOUTHWEST 456
10.1 Executive Summary 456
10.2 Latent Demand by Year - Arizona 457
10.3 Cities Sorted by Rank - Arizona 458
10.4 Cities Sorted by Zipcode - Arizona 460
10.5 Latent Demand by Year - New Mexico 463
10.6 Cities Sorted by Rank - New Mexico 464
10.7 Cities Sorted by Zipcode - New Mexico 465
10.8 Latent Demand by Year - Oklahoma 467
10.9 Cities Sorted by Rank - Oklahoma 468
10.10 Cities Sorted by Zipcode - Oklahoma 470
10.11 Latent Demand by Year - Texas 472
10.12 Cities Sorted by Rank - Texas 473
10.13 Cities Sorted by Zipcode - Texas 483
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 493
11.1 Disclaimers & Safe Harbor 493
11.2 ICON Group International, Inc. User Agreement Provisions 494

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