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The 2009-2014 Outlook for Prescription Non-Barbituate Anxiolytic and Hypnotic Sedatives in the United States - Product Image

The 2009-2014 Outlook for Prescription Non-Barbituate Anxiolytic and Hypnotic Sedatives in the United States

  • Published: February 2009
  • Region: United States
  • 748 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 72
3.12 Cities Sorted by Rank - Nevada 73
3.13 Cities Sorted by Zipcode - Nevada 74
3.14 Latent Demand by Year - Oregon 76
3.15 Cities Sorted by Rank - Oregon 77
3.16 Cities Sorted by Zipcode - Oregon 81
3.17 Latent Demand by Year - Washington 86
3.18 Cities Sorted by Rank - Washington 87
3.19 Cities Sorted by Zipcode - Washington 95
4 GREAT LAKES 103
4.1 Executive Summary 103
4.2 Latent Demand by Year - Illinois 104
4.3 Cities Sorted by Rank - Illinois 105
4.4 Cities Sorted by Zipcode - Illinois 119
4.5 Latent Demand by Year - Indiana 134
4.6 Cities Sorted by Rank - Indiana 135
4.7 Cities Sorted by Zipcode - Indiana 142
4.8 Latent Demand by Year - Michigan 149
4.9 Cities Sorted by Rank - Michigan 150
4.10 Cities Sorted by Zipcode - Michigan 159
4.11 Latent Demand by Year - Ohio 169
4.12 Cities Sorted by Rank - Ohio 170
4.13 Cities Sorted by Zipcode - Ohio 184
4.14 Latent Demand by Year - Wisconsin 198
4.15 Cities Sorted by Rank - Wisconsin 199
4.16 Cities Sorted by Zipcode - Wisconsin 210
5 MID-ATLANTIC 222
5.1 Executive Summary 222
5.2 Latent Demand by Year - Delaware 223
5.3 Cities Sorted by Rank - Delaware 224
5.4 Cities Sorted by Zipcode - Delaware 225
5.5 Latent Demand by Year - District of Columbia 226
5.6 Cities Sorted by Rank - District of Columbia 228
5.7 Cities Sorted by Zipcode - District of Columbia 228
5.8 Latent Demand by Year - Maryland 229
5.9 Cities Sorted by Rank - Maryland 230
5.10 Cities Sorted by Zipcode - Maryland 237
5.11 Latent Demand by Year - New Jersey 244
5.12 Cities Sorted by Rank - New Jersey 245
5.13 Cities Sorted by Zipcode - New Jersey 255
5.14 Latent Demand by Year - New York 265
5.15 Cities Sorted by Rank - New York 266
5.16 Cities Sorted by Zipcode - New York 294
5.17 Latent Demand by Year - Pennsylvania 323
5.18 Cities Sorted by Rank - Pennsylvania 324
5.19 Cities Sorted by Zipcode - Pennsylvania 341
6 NEW ENGLAND 359
6.1 Executive Summary 359
6.2 Latent Demand by Year - Connecticut 360
6.3 Cities Sorted by Rank - Connecticut 361
6.4 Cities Sorted by Zipcode - Connecticut 366
6.5 Latent Demand by Year - Maine 371
6.6 Cities Sorted by Rank - Maine 372
6.7 Cities Sorted by Zipcode - Maine 378
6.8 Latent Demand by Year - Massachusetts 384
6.9 Cities Sorted by Rank - Massachusetts 385
6.10 Cities Sorted by Zipcode - Massachusetts 394
6.11 Latent Demand by Year - New Hampshire 403
6.12 Cities Sorted by Rank - New Hampshire 404
6.13 Cities Sorted by Zipcode - New Hampshire 408
6.14 Latent Demand by Year - Rhode Island 413
6.15 Cities Sorted by Rank - Rhode Island 414
6.16 Cities Sorted by Zipcode - Rhode Island 415
6.17 Latent Demand by Year - Vermont 417
6.18 Cities Sorted by Rank - Vermont 418
6.19 Cities Sorted by Zipcode - Vermont 422
7 PLAINS 426
7.1 Executive Summary 426
7.2 Latent Demand by Year - Iowa 427
7.3 Cities Sorted by Rank - Iowa 428
7.4 Cities Sorted by Zipcode - Iowa 433
7.5 Latent Demand by Year - Kansas 439
7.6 Cities Sorted by Rank - Kansas 440
7.7 Cities Sorted by Zipcode - Kansas 444
7.8 Latent Demand by Year - Minnesota 448
7.9 Cities Sorted by Rank - Minnesota 449
7.10 Cities Sorted by Zipcode - Minnesota 456
7.11 Latent Demand by Year - Missouri 464
7.12 Cities Sorted by Rank - Missouri 465
7.13 Cities Sorted by Zipcode - Missouri 472
7.14 Latent Demand by Year - Nebraska 478
7.15 Cities Sorted by Rank - Nebraska 480
7.16 Cities Sorted by Zipcode - Nebraska 482
7.17 Latent Demand by Year - North Dakota 484
7.18 Cities Sorted by Rank - North Dakota 485
7.19 Cities Sorted by Zipcode - North Dakota 486
7.20 Latent Demand by Year - South Dakota 487
7.21 Cities Sorted by Rank - South Dakota 488
7.22 Cities Sorted by Zipcode - South Dakota 489
8 ROCKIES 491
8.1 Executive Summary 491
8.2 Latent Demand by Year - Colorado 492
8.3 Cities Sorted by Rank - Colorado 493
8.4 Cities Sorted by Zipcode - Colorado 498
8.5 Latent Demand by Year - Idaho 502
8.6 Cities Sorted by Rank - Idaho 503
8.7 Cities Sorted by Zipcode - Idaho 505
8.8 Latent Demand by Year - Montana 507
8.9 Cities Sorted by Rank - Montana 508
8.10 Cities Sorted by Zipcode - Montana 510
8.11 Latent Demand by Year - Utah 512
8.12 Cities Sorted by Rank - Utah 513
8.13 Cities Sorted by Zipcode - Utah 517
8.14 Latent Demand by Year - Wyoming 521
8.15 Cities Sorted by Rank - Wyoming 522
8.16 Cities Sorted by Zipcode - Wyoming 523
9 SOUTHEAST 525
9.1 Executive Summary 525
9.2 Latent Demand by Year - Alabama 526
9.3 Cities Sorted by Rank - Alabama 527
9.4 Cities Sorted by Zipcode - Alabama 532
9.5 Latent Demand by Year - Arkansas 538
9.6 Cities Sorted by Rank - Arkansas 539
9.7 Cities Sorted by Zipcode - Arkansas 543
9.8 Latent Demand by Year - Florida 547
9.9 Cities Sorted by Rank - Florida 548
9.10 Cities Sorted by Zipcode - Florida 564
9.11 Latent Demand by Year - Georgia 581
9.12 Cities Sorted by Rank - Georgia 582
9.13 Cities Sorted by Zipcode - Georgia 589
9.14 Latent Demand by Year - Kentucky 596
9.15 Cities Sorted by Rank - Kentucky 597
9.16 Cities Sorted by Zipcode - Kentucky 601
9.17 Latent Demand by Year - Louisiana 606
9.18 Cities Sorted by Rank - Louisiana 607
9.19 Cities Sorted by Zipcode - Louisiana 612
9.20 Latent Demand by Year - Mississippi 617
9.21 Cities Sorted by Rank - Mississippi 618
9.22 Cities Sorted by Zipcode - Mississippi 621
9.23 Latent Demand by Year - North Carolina 625
9.24 Cities Sorted by Rank - North Carolina 626
9.25 Cities Sorted by Zipcode - North Carolina 634
9.26 Latent Demand by Year - South Carolina 642
9.27 Cities Sorted by Rank - South Carolina 643
9.28 Cities Sorted by Zipcode - South Carolina 648
9.29 Latent Demand by Year - Tennessee 653
9.30 Cities Sorted by Rank - Tennessee 654
9.31 Cities Sorted by Zipcode - Tennessee 660
9.32 Latent Demand by Year - Virginia 666
9.33 Cities Sorted by Rank - Virginia 667
9.34 Cities Sorted by Zipcode - Virginia 672
9.35 Latent Demand by Year - West Virginia 677
9.36 Cities Sorted by Rank - West Virginia 678
9.37 Cities Sorted by Zipcode - West Virginia 680
10 SOUTHWEST 683
10.1 Executive Summary 683
10.2 Latent Demand by Year - Arizona 684
10.3 Cities Sorted by Rank - Arizona 685
10.4 Cities Sorted by Zipcode - Arizona 689
10.5 Latent Demand by Year - New Mexico 693
10.6 Cities Sorted by Rank - New Mexico 694
10.7 Cities Sorted by Zipcode - New Mexico 696
10.8 Latent Demand by Year - Oklahoma 699
10.9 Cities Sorted by Rank - Oklahoma 700
10.10 Cities Sorted by Zipcode - Oklahoma 704
10.11 Latent Demand by Year - Texas 708
10.12 Cities Sorted by Rank - Texas 709
10.13 Cities Sorted by Zipcode - Texas 728
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 747
11.1 Disclaimers & Safe Harbor 747
11.2 ICON Group International, Inc. User Agreement Provisions 748

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