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The 2009-2014 Outlook for Quilted Mattress Protectors and Covers Excluding Cotton in the United States - Product Image

The 2009-2014 Outlook for Quilted Mattress Protectors and Covers Excluding Cotton in the United States

  • ID: 941995
  • February 2009
  • Region: United States
  • 719 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for quilted READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 84
3.18 Cities Sorted by Rank - Washington 85
3.19 Cities Sorted by Zipcode - Washington 93
4 GREAT LAKES 101
4.1 Executive Summary 101
4.2 Latent Demand by Year - Illinois 102
4.3 Cities Sorted by Rank - Illinois 103
4.4 Cities Sorted by Zipcode - Illinois 117
4.5 Latent Demand by Year - Indiana 131
4.6 Cities Sorted by Rank - Indiana 132
4.7 Cities Sorted by Zipcode - Indiana 138
4.8 Latent Demand by Year - Michigan 145
4.9 Cities Sorted by Rank - Michigan 146
4.10 Cities Sorted by Zipcode - Michigan 155
4.11 Latent Demand by Year - Ohio 163
4.12 Cities Sorted by Rank - Ohio 164
4.13 Cities Sorted by Zipcode - Ohio 177
4.14 Latent Demand by Year - Wisconsin 190
4.15 Cities Sorted by Rank - Wisconsin 191
4.16 Cities Sorted by Zipcode - Wisconsin 202
5 MID-ATLANTIC 213
5.1 Executive Summary 213
5.2 Latent Demand by Year - Delaware 214
5.3 Cities Sorted by Rank - Delaware 215
5.4 Cities Sorted by Zipcode - Delaware 216
5.5 Latent Demand by Year - District of Columbia 217
5.6 Cities Sorted by Rank - District of Columbia 219
5.7 Cities Sorted by Zipcode - District of Columbia 219
5.8 Latent Demand by Year - Maryland 220
5.9 Cities Sorted by Rank - Maryland 221
5.10 Cities Sorted by Zipcode - Maryland 228
5.11 Latent Demand by Year - New Jersey 235
5.12 Cities Sorted by Rank - New Jersey 236
5.13 Cities Sorted by Zipcode - New Jersey 246
5.14 Latent Demand by Year - New York 256
5.15 Cities Sorted by Rank - New York 257
5.16 Cities Sorted by Zipcode - New York 284
5.17 Latent Demand by Year - Pennsylvania 311
5.18 Cities Sorted by Rank - Pennsylvania 312
5.19 Cities Sorted by Zipcode - Pennsylvania 328
6 NEW ENGLAND 345
6.1 Executive Summary 345
6.2 Latent Demand by Year - Connecticut 346
6.3 Cities Sorted by Rank - Connecticut 347
6.4 Cities Sorted by Zipcode - Connecticut 352
6.5 Latent Demand by Year - Maine 357
6.6 Cities Sorted by Rank - Maine 358
6.7 Cities Sorted by Zipcode - Maine 363
6.8 Latent Demand by Year - Massachusetts 369
6.9 Cities Sorted by Rank - Massachusetts 370
6.10 Cities Sorted by Zipcode - Massachusetts 379
6.11 Latent Demand by Year - New Hampshire 388
6.12 Cities Sorted by Rank - New Hampshire 389
6.13 Cities Sorted by Zipcode - New Hampshire 393
6.14 Latent Demand by Year - Rhode Island 398
6.15 Cities Sorted by Rank - Rhode Island 399
6.16 Cities Sorted by Zipcode - Rhode Island 400
6.17 Latent Demand by Year - Vermont 402
6.18 Cities Sorted by Rank - Vermont 403
6.19 Cities Sorted by Zipcode - Vermont 406
7 PLAINS 410
7.1 Executive Summary 410
7.2 Latent Demand by Year - Iowa 411
7.3 Cities Sorted by Rank - Iowa 412
7.4 Cities Sorted by Zipcode - Iowa 417
7.5 Latent Demand by Year - Kansas 422
7.6 Cities Sorted by Rank - Kansas 423
7.7 Cities Sorted by Zipcode - Kansas 426
7.8 Latent Demand by Year - Minnesota 430
7.9 Cities Sorted by Rank - Minnesota 431
7.10 Cities Sorted by Zipcode - Minnesota 438
7.11 Latent Demand by Year - Missouri 445
7.12 Cities Sorted by Rank - Missouri 446
7.13 Cities Sorted by Zipcode - Missouri 453
7.14 Latent Demand by Year - Nebraska 459
7.15 Cities Sorted by Rank - Nebraska 460
7.16 Cities Sorted by Zipcode - Nebraska 462
7.17 Latent Demand by Year - North Dakota 464
7.18 Cities Sorted by Rank - North Dakota 465
7.19 Cities Sorted by Zipcode - North Dakota 466
7.20 Latent Demand by Year - South Dakota 467
7.21 Cities Sorted by Rank - South Dakota 468
7.22 Cities Sorted by Zipcode - South Dakota 469
8 ROCKIES 471
8.1 Executive Summary 471
8.2 Latent Demand by Year - Colorado 472
8.3 Cities Sorted by Rank - Colorado 473
8.4 Cities Sorted by Zipcode - Colorado 477
8.5 Latent Demand by Year - Idaho 482
8.6 Cities Sorted by Rank - Idaho 483
8.7 Cities Sorted by Zipcode - Idaho 485
8.8 Latent Demand by Year - Montana 487
8.9 Cities Sorted by Rank - Montana 488
8.10 Cities Sorted by Zipcode - Montana 490
8.11 Latent Demand by Year - Utah 492
8.12 Cities Sorted by Rank - Utah 493
8.13 Cities Sorted by Zipcode - Utah 497
8.14 Latent Demand by Year - Wyoming 501
8.15 Cities Sorted by Rank - Wyoming 502
8.16 Cities Sorted by Zipcode - Wyoming 503
9 SOUTHEAST 505
9.1 Executive Summary 505
9.2 Latent Demand by Year - Alabama 506
9.3 Cities Sorted by Rank - Alabama 507
9.4 Cities Sorted by Zipcode - Alabama 512
9.5 Latent Demand by Year - Arkansas 518
9.6 Cities Sorted by Rank - Arkansas 519
9.7 Cities Sorted by Zipcode - Arkansas 523
9.8 Latent Demand by Year - Florida 526
9.9 Cities Sorted by Rank - Florida 527
9.10 Cities Sorted by Zipcode - Florida 543
9.11 Latent Demand by Year - Georgia 559
9.12 Cities Sorted by Rank - Georgia 560
9.13 Cities Sorted by Zipcode - Georgia 567
9.14 Latent Demand by Year - Kentucky 574
9.15 Cities Sorted by Rank - Kentucky 575
9.16 Cities Sorted by Zipcode - Kentucky 579
9.17 Latent Demand by Year - Louisiana 584
9.18 Cities Sorted by Rank - Louisiana 585
9.19 Cities Sorted by Zipcode - Louisiana 590
9.20 Latent Demand by Year - Mississippi 595
9.21 Cities Sorted by Rank - Mississippi 596
9.22 Cities Sorted by Zipcode - Mississippi 599
9.23 Latent Demand by Year - North Carolina 602
9.24 Cities Sorted by Rank - North Carolina 603
9.25 Cities Sorted by Zipcode - North Carolina 610
9.26 Latent Demand by Year - South Carolina 618
9.27 Cities Sorted by Rank - South Carolina 619
9.28 Cities Sorted by Zipcode - South Carolina 624
9.29 Latent Demand by Year - Tennessee 629
9.30 Cities Sorted by Rank - Tennessee 630
9.31 Cities Sorted by Zipcode - Tennessee 635
9.32 Latent Demand by Year - Virginia 641
9.33 Cities Sorted by Rank - Virginia 642
9.34 Cities Sorted by Zipcode - Virginia 647
9.35 Latent Demand by Year - West Virginia 652
9.36 Cities Sorted by Rank - West Virginia 653
9.37 Cities Sorted by Zipcode - West Virginia 655
10 SOUTHWEST 658
10.1 Executive Summary 658
10.2 Latent Demand by Year - Arizona 659
10.3 Cities Sorted by Rank - Arizona 660
10.4 Cities Sorted by Zipcode - Arizona 664
10.5 Latent Demand by Year - New Mexico 668
10.6 Cities Sorted by Rank - New Mexico 669
10.7 Cities Sorted by Zipcode - New Mexico 671
10.8 Latent Demand by Year - Oklahoma 673
10.9 Cities Sorted by Rank - Oklahoma 674
10.10 Cities Sorted by Zipcode - Oklahoma 678
10.11 Latent Demand by Year - Texas 682
10.12 Cities Sorted by Rank - Texas 683
10.13 Cities Sorted by Zipcode - Texas 700
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 718
11.1 Disclaimers & Safe Harbor 718
11.2 ICON Group International, Inc. User Agreement Provisions 719

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