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The 2009-2014 Outlook for Razor Blades and Razors Excluding Electric Razors in the United States - Product Image

The 2009-2014 Outlook for Razor Blades and Razors Excluding Electric Razors in the United States

  • Published: February 2009
  • Region: United States
  • 739 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 85
3.18 Cities Sorted by Rank - Washington 86
3.19 Cities Sorted by Zipcode - Washington 94
4 GREAT LAKES 102
4.1 Executive Summary 102
4.2 Latent Demand by Year - Illinois 103
4.3 Cities Sorted by Rank - Illinois 104
4.4 Cities Sorted by Zipcode - Illinois 118
4.5 Latent Demand by Year - Indiana 133
4.6 Cities Sorted by Rank - Indiana 134
4.7 Cities Sorted by Zipcode - Indiana 141
4.8 Latent Demand by Year - Michigan 148
4.9 Cities Sorted by Rank - Michigan 149
4.10 Cities Sorted by Zipcode - Michigan 158
4.11 Latent Demand by Year - Ohio 168
4.12 Cities Sorted by Rank - Ohio 169
4.13 Cities Sorted by Zipcode - Ohio 182
4.14 Latent Demand by Year - Wisconsin 196
4.15 Cities Sorted by Rank - Wisconsin 197
4.16 Cities Sorted by Zipcode - Wisconsin 208
5 MID-ATLANTIC 220
5.1 Executive Summary 220
5.2 Latent Demand by Year - Delaware 221
5.3 Cities Sorted by Rank - Delaware 222
5.4 Cities Sorted by Zipcode - Delaware 223
5.5 Latent Demand by Year - District of Columbia 224
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 235
5.11 Latent Demand by Year - New Jersey 242
5.12 Cities Sorted by Rank - New Jersey 243
5.13 Cities Sorted by Zipcode - New Jersey 253
5.14 Latent Demand by Year - New York 263
5.15 Cities Sorted by Rank - New York 264
5.16 Cities Sorted by Zipcode - New York 292
5.17 Latent Demand by Year - Pennsylvania 320
5.18 Cities Sorted by Rank - Pennsylvania 321
5.19 Cities Sorted by Zipcode - Pennsylvania 338
6 NEW ENGLAND 356
6.1 Executive Summary 356
6.2 Latent Demand by Year - Connecticut 357
6.3 Cities Sorted by Rank - Connecticut 358
6.4 Cities Sorted by Zipcode - Connecticut 363
6.5 Latent Demand by Year - Maine 368
6.6 Cities Sorted by Rank - Maine 369
6.7 Cities Sorted by Zipcode - Maine 375
6.8 Latent Demand by Year - Massachusetts 381
6.9 Cities Sorted by Rank - Massachusetts 382
6.10 Cities Sorted by Zipcode - Massachusetts 391
6.11 Latent Demand by Year - New Hampshire 400
6.12 Cities Sorted by Rank - New Hampshire 401
6.13 Cities Sorted by Zipcode - New Hampshire 405
6.14 Latent Demand by Year - Rhode Island 410
6.15 Cities Sorted by Rank - Rhode Island 411
6.16 Cities Sorted by Zipcode - Rhode Island 412
6.17 Latent Demand by Year - Vermont 414
6.18 Cities Sorted by Rank - Vermont 415
6.19 Cities Sorted by Zipcode - Vermont 419
7 PLAINS 423
7.1 Executive Summary 423
7.2 Latent Demand by Year - Iowa 425
7.3 Cities Sorted by Rank - Iowa 426
7.4 Cities Sorted by Zipcode - Iowa 431
7.5 Latent Demand by Year - Kansas 436
7.6 Cities Sorted by Rank - Kansas 437
7.7 Cities Sorted by Zipcode - Kansas 441
7.8 Latent Demand by Year - Minnesota 445
7.9 Cities Sorted by Rank - Minnesota 446
7.10 Cities Sorted by Zipcode - Minnesota 453
7.11 Latent Demand by Year - Missouri 460
7.12 Cities Sorted by Rank - Missouri 461
7.13 Cities Sorted by Zipcode - Missouri 468
7.14 Latent Demand by Year - Nebraska 475
7.15 Cities Sorted by Rank - Nebraska 476
7.16 Cities Sorted by Zipcode - Nebraska 478
7.17 Latent Demand by Year - North Dakota 480
7.18 Cities Sorted by Rank - North Dakota 481
7.19 Cities Sorted by Zipcode - North Dakota 482
7.20 Latent Demand by Year - South Dakota 483
7.21 Cities Sorted by Rank - South Dakota 484
7.22 Cities Sorted by Zipcode - South Dakota 485
8 ROCKIES 487
8.1 Executive Summary 487
8.2 Latent Demand by Year - Colorado 488
8.3 Cities Sorted by Rank - Colorado 489
8.4 Cities Sorted by Zipcode - Colorado 493
8.5 Latent Demand by Year - Idaho 498
8.6 Cities Sorted by Rank - Idaho 499
8.7 Cities Sorted by Zipcode - Idaho 500
8.8 Latent Demand by Year - Montana 502
8.9 Cities Sorted by Rank - Montana 503
8.10 Cities Sorted by Zipcode - Montana 505
8.11 Latent Demand by Year - Utah 507
8.12 Cities Sorted by Rank - Utah 508
8.13 Cities Sorted by Zipcode - Utah 511
8.14 Latent Demand by Year - Wyoming 515
8.15 Cities Sorted by Rank - Wyoming 516
8.16 Cities Sorted by Zipcode - Wyoming 517
9 SOUTHEAST 519
9.1 Executive Summary 519
9.2 Latent Demand by Year - Alabama 520
9.3 Cities Sorted by Rank - Alabama 521
9.4 Cities Sorted by Zipcode - Alabama 526
9.5 Latent Demand by Year - Arkansas 532
9.6 Cities Sorted by Rank - Arkansas 533
9.7 Cities Sorted by Zipcode - Arkansas 537
9.8 Latent Demand by Year - Florida 541
9.9 Cities Sorted by Rank - Florida 542
9.10 Cities Sorted by Zipcode - Florida 558
9.11 Latent Demand by Year - Georgia 575
9.12 Cities Sorted by Rank - Georgia 576
9.13 Cities Sorted by Zipcode - Georgia 583
9.14 Latent Demand by Year - Kentucky 590
9.15 Cities Sorted by Rank - Kentucky 591
9.16 Cities Sorted by Zipcode - Kentucky 595
9.17 Latent Demand by Year - Louisiana 600
9.18 Cities Sorted by Rank - Louisiana 601
9.19 Cities Sorted by Zipcode - Louisiana 606
9.20 Latent Demand by Year - Mississippi 611
9.21 Cities Sorted by Rank - Mississippi 612
9.22 Cities Sorted by Zipcode - Mississippi 615
9.23 Latent Demand by Year - North Carolina 618
9.24 Cities Sorted by Rank - North Carolina 619
9.25 Cities Sorted by Zipcode - North Carolina 627
9.26 Latent Demand by Year - South Carolina 635
9.27 Cities Sorted by Rank - South Carolina 636
9.28 Cities Sorted by Zipcode - South Carolina 641
9.29 Latent Demand by Year - Tennessee 646
9.30 Cities Sorted by Rank - Tennessee 647
9.31 Cities Sorted by Zipcode - Tennessee 652
9.32 Latent Demand by Year - Virginia 658
9.33 Cities Sorted by Rank - Virginia 659
9.34 Cities Sorted by Zipcode - Virginia 664
9.35 Latent Demand by Year - West Virginia 669
9.36 Cities Sorted by Rank - West Virginia 670
9.37 Cities Sorted by Zipcode - West Virginia 672
10 SOUTHWEST 675
10.1 Executive Summary 675
10.2 Latent Demand by Year - Arizona 676
10.3 Cities Sorted by Rank - Arizona 677
10.4 Cities Sorted by Zipcode - Arizona 681
10.5 Latent Demand by Year - New Mexico 685
10.6 Cities Sorted by Rank - New Mexico 686
10.7 Cities Sorted by Zipcode - New Mexico 688
10.8 Latent Demand by Year - Oklahoma 691
10.9 Cities Sorted by Rank - Oklahoma 692
10.10 Cities Sorted by Zipcode - Oklahoma 696
10.11 Latent Demand by Year - Texas 700
10.12 Cities Sorted by Rank - Texas 701
10.13 Cities Sorted by Zipcode - Texas 719
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 738
11.1 Disclaimers & Safe Harbor 738
11.2 ICON Group International, Inc. User Agreement Provisions 739

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