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The 2009-2014 Outlook for Wineries in the United States - Product Image

The 2009-2014 Outlook for Wineries in the United States

  • Published: February 2009
  • Region: United States
  • 733 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
2 SUMMARY OF FINDINGS 16
2.1 Latent Demand in The US 17
3 FAR WEST 18
3.1 Executive Summary 18
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 46
3.8 Latent Demand by Year - Hawaii 67
3.9 Cities Sorted by Rank - Hawaii 68
3.10 Cities Sorted by Zipcode - Hawaii 70
3.11 Latent Demand by Year - Nevada 73
3.12 Cities Sorted by Rank - Nevada 74
3.13 Cities Sorted by Zipcode - Nevada 75
3.14 Latent Demand by Year - Oregon 77
3.15 Cities Sorted by Rank - Oregon 78
3.16 Cities Sorted by Zipcode - Oregon 82
3.17 Latent Demand by Year - Washington 86
3.18 Cities Sorted by Rank - Washington 87
3.19 Cities Sorted by Zipcode - Washington 94
4 GREAT LAKES 103
4.1 Executive Summary 103
4.2 Latent Demand by Year - Illinois 105
4.3 Cities Sorted by Rank - Illinois 106
4.4 Cities Sorted by Zipcode - Illinois 120
4.5 Latent Demand by Year - Indiana 135
4.6 Cities Sorted by Rank - Indiana 136
4.7 Cities Sorted by Zipcode - Indiana 142
4.8 Latent Demand by Year - Michigan 150
4.9 Cities Sorted by Rank - Michigan 151
4.10 Cities Sorted by Zipcode - Michigan 160
4.11 Latent Demand by Year - Ohio 169
4.12 Cities Sorted by Rank - Ohio 170
4.13 Cities Sorted by Zipcode - Ohio 183
4.14 Latent Demand by Year - Wisconsin 197
4.15 Cities Sorted by Rank - Wisconsin 198
4.16 Cities Sorted by Zipcode - Wisconsin 209
5 MID-ATLANTIC 220
5.1 Executive Summary 220
5.2 Latent Demand by Year - Delaware 222
5.3 Cities Sorted by Rank - Delaware 223
5.4 Cities Sorted by Zipcode - Delaware 224
5.5 Latent Demand by Year - District of Columbia 225
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 234
5.11 Latent Demand by Year - New Jersey 241
5.12 Cities Sorted by Rank - New Jersey 242
5.13 Cities Sorted by Zipcode - New Jersey 252
5.14 Latent Demand by Year - New York 262
5.15 Cities Sorted by Rank - New York 263
5.16 Cities Sorted by Zipcode - New York 291
5.17 Latent Demand by Year - Pennsylvania 319
5.18 Cities Sorted by Rank - Pennsylvania 320
5.19 Cities Sorted by Zipcode - Pennsylvania 337
6 NEW ENGLAND 354
6.1 Executive Summary 354
6.2 Latent Demand by Year - Connecticut 356
6.3 Cities Sorted by Rank - Connecticut 357
6.4 Cities Sorted by Zipcode - Connecticut 362
6.5 Latent Demand by Year - Maine 367
6.6 Cities Sorted by Rank - Maine 368
6.7 Cities Sorted by Zipcode - Maine 373
6.8 Latent Demand by Year - Massachusetts 380
6.9 Cities Sorted by Rank - Massachusetts 381
6.10 Cities Sorted by Zipcode - Massachusetts 390
6.11 Latent Demand by Year - New Hampshire 399
6.12 Cities Sorted by Rank - New Hampshire 400
6.13 Cities Sorted by Zipcode - New Hampshire 404
6.14 Latent Demand by Year - Rhode Island 409
6.15 Cities Sorted by Rank - Rhode Island 410
6.16 Cities Sorted by Zipcode - Rhode Island 411
6.17 Latent Demand by Year - Vermont 413
6.18 Cities Sorted by Rank - Vermont 414
6.19 Cities Sorted by Zipcode - Vermont 417
7 PLAINS 421
7.1 Executive Summary 421
7.2 Latent Demand by Year - Iowa 423
7.3 Cities Sorted by Rank - Iowa 424
7.4 Cities Sorted by Zipcode - Iowa 429
7.5 Latent Demand by Year - Kansas 434
7.6 Cities Sorted by Rank - Kansas 435
7.7 Cities Sorted by Zipcode - Kansas 438
7.8 Latent Demand by Year - Minnesota 442
7.9 Cities Sorted by Rank - Minnesota 443
7.10 Cities Sorted by Zipcode - Minnesota 450
7.11 Latent Demand by Year - Missouri 457
7.12 Cities Sorted by Rank - Missouri 458
7.13 Cities Sorted by Zipcode - Missouri 464
7.14 Latent Demand by Year - Nebraska 471
7.15 Cities Sorted by Rank - Nebraska 472
7.16 Cities Sorted by Zipcode - Nebraska 474
7.17 Latent Demand by Year - North Dakota 476
7.18 Cities Sorted by Rank - North Dakota 477
7.19 Cities Sorted by Zipcode - North Dakota 478
7.20 Latent Demand by Year - South Dakota 479
7.21 Cities Sorted by Rank - South Dakota 480
7.22 Cities Sorted by Zipcode - South Dakota 481
8 ROCKIES 482
8.1 Executive Summary 482
8.2 Latent Demand by Year - Colorado 484
8.3 Cities Sorted by Rank - Colorado 485
8.4 Cities Sorted by Zipcode - Colorado 489
8.5 Latent Demand by Year - Idaho 494
8.6 Cities Sorted by Rank - Idaho 495
8.7 Cities Sorted by Zipcode - Idaho 496
8.8 Latent Demand by Year - Montana 499
8.9 Cities Sorted by Rank - Montana 500
8.10 Cities Sorted by Zipcode - Montana 501
8.11 Latent Demand by Year - Utah 504
8.12 Cities Sorted by Rank - Utah 505
8.13 Cities Sorted by Zipcode - Utah 508
8.14 Latent Demand by Year - Wyoming 512
8.15 Cities Sorted by Rank - Wyoming 513
8.16 Cities Sorted by Zipcode - Wyoming 514
9 SOUTHEAST 515
9.1 Executive Summary 515
9.2 Latent Demand by Year - Alabama 517
9.3 Cities Sorted by Rank - Alabama 518
9.4 Cities Sorted by Zipcode - Alabama 523
9.5 Latent Demand by Year - Arkansas 529
9.6 Cities Sorted by Rank - Arkansas 530
9.7 Cities Sorted by Zipcode - Arkansas 533
9.8 Latent Demand by Year - Florida 537
9.9 Cities Sorted by Rank - Florida 538
9.10 Cities Sorted by Zipcode - Florida 554
9.11 Latent Demand by Year - Georgia 571
9.12 Cities Sorted by Rank - Georgia 572
9.13 Cities Sorted by Zipcode - Georgia 579
9.14 Latent Demand by Year - Kentucky 586
9.15 Cities Sorted by Rank - Kentucky 587
9.16 Cities Sorted by Zipcode - Kentucky 591
9.17 Latent Demand by Year - Louisiana 596
9.18 Cities Sorted by Rank - Louisiana 597
9.19 Cities Sorted by Zipcode - Louisiana 602
9.20 Latent Demand by Year - Mississippi 607
9.21 Cities Sorted by Rank - Mississippi 608
9.22 Cities Sorted by Zipcode - Mississippi 611
9.23 Latent Demand by Year - North Carolina 614
9.24 Cities Sorted by Rank - North Carolina 615
9.25 Cities Sorted by Zipcode - North Carolina 623
9.26 Latent Demand by Year - South Carolina 631
9.27 Cities Sorted by Rank - South Carolina 632
9.28 Cities Sorted by Zipcode - South Carolina 637
9.29 Latent Demand by Year - Tennessee 642
9.30 Cities Sorted by Rank - Tennessee 643
9.31 Cities Sorted by Zipcode - Tennessee 648
9.32 Latent Demand by Year - Virginia 654
9.33 Cities Sorted by Rank - Virginia 655
9.34 Cities Sorted by Zipcode - Virginia 660
9.35 Latent Demand by Year - West Virginia 665
9.36 Cities Sorted by Rank - West Virginia 666
9.37 Cities Sorted by Zipcode - West Virginia 668
10 SOUTHWEST 670
10.1 Executive Summary 670
10.2 Latent Demand by Year - Arizona 671
10.3 Cities Sorted by Rank - Arizona 672
10.4 Cities Sorted by Zipcode - Arizona 675
10.5 Latent Demand by Year - New Mexico 680
10.6 Cities Sorted by Rank - New Mexico 681
10.7 Cities Sorted by Zipcode - New Mexico 683
10.8 Latent Demand by Year - Oklahoma 685
10.9 Cities Sorted by Rank - Oklahoma 686
10.10 Cities Sorted by Zipcode - Oklahoma 690
10.11 Latent Demand by Year - Texas 694
10.12 Cities Sorted by Rank - Texas 695
10.13 Cities Sorted by Zipcode - Texas 713
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 732
11.1 Disclaimers & Safe Harbor 732
11.2 ICON Group International, Inc. User Agreement Provisions 733

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