Ukraine Food and Drink Report Q2 2009
Business Monitor International, April 2009, Pages: 81
The Ukraine Food and Drink Report provides independent forecasts and competitive intelligence on Ukraine's food and drink industry.
In our Q209 Food and Drink Business Environment rankings, Ukraine remains ranked 12th out of 14 major Central and Eastern European (CEE) markets. Despite improvements to foreign food and drinks players provided by the Ukraine’s recently attained membership of the World Trade Organization (WTO), the country’s operating environment remains disadvantaged by excess bureaucracy, corruption, illegal trade and low per-capita food and soft drink consumption. In the meantime, Ukraine's economy is teetering on the brink of a double-digit contraction, which will further deter foreign investment in its food and drinks as well as mass grocery retail (MGR) markets. This trend is already illustrated by the halted expansion in Ukraine of Russian retailers, such as Sedmoi Kontinent.
Nevertheless, some foreign companies appear committed to involvement in the country, clearly eyeing longer-term potential. To this end, Italian drinks group Campari announced a purchase of a 99% stake in the share capital of Ukraine-based sparkling-wine producer Odessa Champagne Factory.The Ukrainian sparkling-wine market is the second largest in the Eastern European region, with Odessa's launch of Brut champagne-style wines and recent investments in new production capacity securing its top position in the segment. Similarly, French MGR operator Auchan, which controls the local Furshet supermarket chain, opened its second hypermarket in the country. The second Auchan-Donskoy store was inaugurated in February 2009, following an investment of EUR25mn.
In fact, some segments of Ukraine’s food and drinks market – namely confectionery and beer – remain attractive propositions for foreign companies. Furthermore, while spirits have suffered at the hands of beverages of lower-alcohol content, the potential for premiumisation has been illustrated by the growing sales of premium vodkas in the course of 2008, despite the wider economic difficulties. Other sectors likely to gain in value, incomes permitting, include mineral water, with present consumption levels being among the lowest in Eastern Europe.
In the meantime, leading domestic food and beverages companies have been reporting encouraging financial results, despite growing economic insecurity. Ukrainian chocolate maker Roshen Confectionery Corporation posted revenues of over US$850mn in FY08, which represented a sales increase of more than 31% year-on-year (y-o-y). Similarly, Ukrainian dairy producer Ukrproduct reported a ‘significant increase’ in the sale of its branded products during H208, although its unbranded products again experienced flagging sales. Looking forward, the company said that it still expects sales in its core branded products, which include butter and soft cheese, to continue to experience strong growth, while the new hard-cheese segment is also expected to perform well.
Executive Summary
SWOT Analysis
Food
Ukraine Food Industry SWOT
Drink
Ukraine Drink Industry SWOT
Mass Grocery Retail
Ukraine Mass Grocery Retail Industry SWOT
Business Environment
CEE Food & Drink Business Environment Ratings
Table: Regional Food & Drink Business Environment Ratings
Ukraine’s Food and Drink Business Environment Ratings.
Macroeconomic Outlook
Table: Ukraine - Economic Activity
Food
Industry Forecast Scenario
Food Consumption
Table: Ukraine Food Consumption Indicators – Historical Data & Forecasts
Confectionery
Table: Ukraine Confectionery Value/Volume Sales (US$mn, unless otherwise stated) – Historical Data And Forecasts
Trade
Table: Ukraine Food, Drink & Tobacco Trade Indicators (US$mn) – Historical Data & Forecasts
Industry Developments.
Market Overview
Food Processing
Key Players.
Confectionery
Trade
Agriculture
Dairy
Drink
Industry Forecast Scenario
Alcoholic Drinks
Table: Ukraine Alcoholic Drinks Value/Volume Sales – Historical Data & Forecasts
Soft Drinks
Table: Ukraine Soft Drinks Value/Volume Sales – Historical Data & Forecasts
Hot Drinks
Table: Ukraine Hot Drinks Sector Value/Volume Sales (US$mn) – Historical Data & Forecasts
Industry Development
Market Overview
Alcoholic Drinks
Beer
Wine
Spirits
Soft Drinks
Hot Drinks
Mass Grocery Retail
Industry Forecast Scenario
Table: Ukraine Mass Grocery Retail Value Sales By Format (US$bn) – Historical Data & Forecasts
Table: Ukraine Grocery Retail Sales By Format (%) – Historical Data & Forecasts
Industry Developments.
Market Overview
Leading Players
Table: Structure Of The Ukrainian Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Sales By Format In The Ukrainian Mass Grocery Retail Market (US$mn)
Table: Ukraine Average Annual Sales By Outlet Type (US$mn)
Competitive Landscape
Key Players
Food and Drink
Table: Key Players in Ukraine's Food & Drink Sector
Mass Grocery Retail
Table: Key Players in Ukraine’s Mass Grocery Retail Sector
Company Analysis
Food
Halakton (Unimilk).
Roshen
Konti
Drink.
Baltic Beverages Holding Ukraine (Slavutich Carslberg)
InBev.
Obolon
Odessa Champagne Factory
Mass Grocery Retail
Fozzy Group
Billa
ATB Market
Appendix
Country Snapshot: Ukraine Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030.
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare.
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006.
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview.
Ratings System
Indicators
Limits Of Potential Returns.
Risks To Realisation Of Potential Returns
Weighting
Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing.
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