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Book Publishing - Global Strategic Business Report Product Image

Book Publishing - Global Strategic Business Report

  • ID: 992768
  • April 2009
  • Region: Global
  • 480 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Book Publishing in US$ Millions. The market for Book Publishing is analyzed by the following Segments: Consumer Books, Text Books, and Professional Books.The report provides separate comprehensive analytics for US, Canada, Japan, EMEA, Asia-Pacific, and Latin America. Annual forecasts are provided for each region for the period of 2006 through 2015. A six-year historic analysis is also provided for this market. The report profiles 188 companies including many key and niche players worldwide such as Arcade Publishing, Inc., Avalon Publishing Group, Inc., Barnes & Noble, Inc., Bertelsmann AG, Random House, Inc., Cambridge University Press, Grupo Planeta, Harcourt, Inc., HarperCollins Publishers, Houghton Mifflin Company, Hachette Book Group, Informa PLC, Taylor & Francis Group Ltd, John Wiley & Sons, Inc., Macmillan Publishers Ltd, McGraw-Hill Companies, Inc., Pearson PLC, Penguin Group, Inc., Reed Elsevier Group PLC, Scholastic, Inc., Simon & Schuster, Inc., Shogakukan, Inc., Shueisha, Inc., Thomson Reuters, W. W. Norton & Company, and Wolters Kluwer. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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BOOK PUBLISHING
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Consumer Books I-3
Text Books I-3
Professional Books I-3

II. Executive Summary

1. Industry Overview II-1
A Curtain Raiser II-1
Market Structure II-1
Nailing Down Consumer Preferences: A Challenge to Reckon With II-2
Meeting Diverse Consumer Preferences: A Major Prerequisite II-2
Rise in Publishing of Diet and Health Books II-2
What Does It Take to Publish a Best Seller? II-3
The Formula for Bestsellers II-3
Blockbuster Books Like Harry Potter Pep Up the Industry II-3
Potter Magic Enchants One and All II-3
Publishers Fight to Rope in Reputed Authors II-4
Contracts with Authors Help Publishers Minimize the Risks
Involved II-4
Uncertainties Shroud New Book Launches II-4
Reading As a Hobby Comes Under Siege II-5
Hopes for a Resurgence of Book Reading Hinge Onto Interactive
Publishing II-5
The Audio Books Trend: Are We Listening? II-5
Target Consumer Clusters II-6
Current Trends in Audiobooks: An Ear to the Ground II-6
Innovations Fan Consumer Interests II-7
Audiobooks Bundling: An Adroit Marketing Strategy II-7
Challenges in the Offing II-7
Media Conglomerates in Book Publishing Shift the Focus on
Blockbuster Books II-7
Quality Takes a Backseat II-8
Infringement of Intellectual Property Rights: A Cause for
Concern II-8
IP Violations: A Bane of the Developing Countries II-8
Google Slapped With Charges of Copyright Infringement II-9
Used Books Cast a Long Shadow of Threat II-9
University Press Publications Sustain Losses Due to Illegal
Photocopying II-9
The Retail Arena II-10
Commission Sales Systems: The Pros & Cons II-10
The Emergence of Internet & Its Cascading Impact On Book
Publishing II-10
Online Retailers Step Up the Pressure on Brick & Motor Retailers II-11
Online Marketing: An Effective Weapon to Ward Off Competition II-11
A Straight Talk About Digitalization of Content & Its Impact
On Book Publishing II-11
E-Books Still Chasing the Elusive Success II-12
Growth Forecasts for E-books Tames Down II-12
E-Book Landscape Dotted With Casualties II-13
Why E-Books Failed to Take Flight? II-13
Compatibility Issues Plague e-Books II-13
Piracy, IP & Copyright Issues Pose Challenges II-13
DRM Leaves a Lot to be Desired II-14
Utility of Read E-books Limited! II-14
Reader's Knowledge Still Challenged, Especially in the
Developing Markets II-14
E-book Reading Devices Fail on the Quality Front II-14
Hardcore Readers Exhibit No Signs of Cozying Up to the
Digital Print II-15
Opportunities for E-Books II-15
Targeting the Right Customer Cluster II-15
Promising Consumer Targets for E-Books II-15
Promising Content Types for E-Books II-17
Innovations in the E-book Reading Devices Market II-17
Challenges Extended by E-Books to Traditional Print Books
Fizzle Out II-17
Future of E-books: A Rumination II-18
Key Statistical Findings II-18
Table 1: Global Trade in Book Publishing (2007): Percentage
Breakdown of Exports by Country Canada, United Kingdom,
Australia, Mexico, Japan, Germany, Singapore, S.Korea, India,
China, Brazil, HongKong, Philippines, Taiwan, South Africa,
and Others (includes corresponding Graph/Chart) II-18

Table 2: Leading Players in the Global Scientific Publishing
Market (2001): Percentage Breakdown of Value Sales for Reed
Elsevier (Elsevier Science), American Chemical Society,
Thomson, John Wiley & Sons, Inst. Of Electrical & Electronics
Engineers, Wolters Kluwer, McGraw Hill, Taylor & Francis,
Springer-Verlag, and Others (includes corresponding
Graph/Chart) II-19

Table 3: Leading Players in the Global Healthcare Publishing
Market (2001): Percentage Breakdown of Value Sales for Reed
Elsevier, Wolters Kluwer, Thomson, Ingenix, McGraw-Hill, John
Wiley & Sons, and Others (includes corresponding Graph/Chart) II-19

2. Product Overview II-20
Book Publishing: An Introduction II-20
Book Publishing: A Dynamic Process II-20
Classification of Books II-21
Consumer Books II-21
Text Books II-22
Professional Books II-22

3. Recent Industry Activity II-23
Penguin Merges Avery Books and Gotham Books II-23
LexisNexis Merges with Wadhwa Publishers II-23
Random House and Struik Merge to Form Random House Struik II-23
Fujii and Heinecken Merge to Form Fujii Associates II-23
Sirak & Sirak Associates and Billbooks & Associates to Merge II-23
Delmar Takes Over PAL Publications II-24
Saint Benedict Press Acquires TAN Books and Publishers II-24
Capstone Publishers Completes Heinemann-Raintree Acquisition II-24
Grupo Planeta Acquires Editis II-24
Sourcebooks Acquires Cumberland House II-25
Kensington Publishing Completes Holloway House Publishing
Acquisition II-25
Jones & Bartlett Publishers Takes Over Tarascon Publishing II-25
SAGE to Take Over CQ Press II-25
Random House to Take Over Monacelli Press II-26
Bonnier Publishing Acquires UK-based Templar Publishing II-26
here! Networks to Take Over PlanetOut II-27
University of Toronto Press to Acquire a Publishing Arm of
Broadview II-27
Douglas & McIntyre Publishing Completes New Society Publishers
Acquisition II-27
Schofield Healthcare Acquires HealthComm U.K, Continence U.K. II-28
Centum Forays into Book Publishing Market II-28
Regent Acquires Book, Magazine and Online Publishing Business
of PlanetOut II-28
Emerald Group Acquires Parts of a Book Program of Elsevier II-28
Penguin Acquires Hamilton Wende's Novel II-29
Amazon Acquires Stakes in LibraryThing through AbeBooks
Acquisition II-29
Pearson Acquires Additional Equity Interest in Longman Nigeria II-29
Every Baby Company Signs Joint Venture Deal with Sterling
Publishing II-29
Penguin Agrees with Woongjin to Publish English Classics in
Korean II-30
Bloomsbury Publishing Enters into Joint Venture with Qatar
Foundation II-30
DNL eBooks Enters into Partnership with Global Reader II-30
Del Ray Manga Enters into Partnership with Cartoon Network
Enterprises II-31
Author Solutions Forms Partnership with CinnamonTeal II-31
Author Solutions Signs Agreement with Ten New Partners II-32
John Wiley and LibreDigital Forge Partnership II-32
Wiley-Blackwell Extends Partnership with The Cochrane
Collaboration II-32
HarperCollins and The Wall-Street Journal Enter into
Publishing Partnership II-33
MSLO's Emeril Lagasse to Collaborate with HarperStudio II-33
HarperCollins Inks Alliance with Walden Media to Create Book
Imprint for Kids II-33
John Wiley & Sons Enters into Agreement with Meredith Corporation II-34
Business Plus Inks a Book Contract with Mitch Joel II-34
Trident Media Group and Free Press Acquire Rights for Valerie
Bertinelli's Book II-35
Simon & Schuster Childrens Publishing Enters into Agreement
with D.J. MacHale II-35
Sentinel Acquires Global Rights to Huckabee's Forthcoming Book II-35
Apress Acquires Best-selling Books' Rights from SpiderWorks II-35
HarperCollins Acquires Rights for Westlife Autobiography II-36
Sharp Independent at HarperCollins Acquires Eli Gottlieb's
Forthcoming Novel II-36
TOKYOPOP to Publish ‘Goth: A Novel of Horror' II-36
Atria Books Enters into Global Agreement to Publish Spencer
Johnson's New Book II-36
Titan Books Acquires Global Book Publishing Rights from Egmont II-36
RPM Enters into a Distribution Agreement with Booksource II-37
DCD Media Establishes New Publishing Unit, Bags Contract for
DVD and Books II-37
SPH Subsidiary Establishes New Book Publishing Business II-37
HMHPC Establishes New K-12 Unit to Streamline Businesses II-37
Hachette Book Publishing India Commences Operations II-38
HBG Establishes New Publishing Arm II-38
McGraw-Hill to Enter Brazilian Publishing Market II-38
Houghton Mifflin Harcourt Divests College Division to Cengage
Learning II-39
Bertelsmann to Divest North American Book Club Business II-39
Scholastic Divests Its Direct-to-Home Continuities Business in
the US II-39
Borders Group Divests International Businesses to ARW II-39
Readers Digest to Divest Several Assets to Imagine Nation Books II-39
Three Canadian Publishing Imprints Merge II-40
Cappelens Forlag and Damm & Son Merge to Create Cappelen Damm AS II-40
Ingenta Publishing Merges with VISTA International II-41
Macmillan Acquires Frank Brothers II-41
CFM Religion Publishing Takes Over Benziger and Resources for
Christian Living II-41
Houghton Acquires Certain Harcourt Businesses to Form Global
Publishing Major II-41
Pearson Acquires Some of Harcourt's Business Operations II-42
1105 Media Takes Over Federal Employees News Digest II-42
Kappa Investment Announces Acquisition of Stake in Bendon
Publishing II-42
Shutterfly Acquires Ownership of Make It About Me II-42
Summit Business Media Takes Over Agent Media II-42
Amazon.com Completes Acquisition of Brilliance Audio II-43
Shine Holdings Takes Over Alpaca II-43
Ripplewood Holdings Acquires Reader's Digest Association II-43
Perseus Books Group Acquires PGW II-44
TigerPress Acquires Van Volumes II-44
Quarto Group Completes Acquisition of Motor Books International II-44
Ediouro Takes Over Nova Aguilar II-44
Cooper Square Publishing Completes Northland Publishing
Acquisition II-44
Egmont Serieforlaget Takes Over Rasmus Klump ApS II-45
Rizzoli International Completes Hugh Lauter Levin Associates
Acquisition II-45
Editis to Acquire Gründ Publishing II-45
R.R. Donnelley Acquires Von Hoffmann from Visant Corporation II-45
Profile Books Takes Over Serpent's Tail II-46
New Harbinger Publications Takes Over Instant Help Books II-46
Apax and OMERS Acquire Assets of Thomson Learning and Nelson
Canada II-46
Bertram Capital Takes Over Author Solutions II-46
Author Solutions Takes Over iUniverse II-47
Hachette Announces Acquisition of PIKA II-47
News Corporation Acquires Dow Jones II-47
Aschehoug Completes Acquisition of Forlagene to Form a
Publishing Major II-47
edel Music Takes Over Pabel-Moewig Verlag Book Unit II-47
Objetiva to Take Over Martin Claret II-48
EMC Takes Over Lawrenceville Press II-48
Forma Publishing to Take Over Damm Forlag from Egmont II-48
Perseus Acquires Avalon Publishing Group II-48
The Riverside Takes Over Media Source II-48
Jones and Bartlett Announces Acquisition of Sandra Smith's
NCLEX Review Books II-49
Saraiva Takes Over Pigmento II-49
Globe Pequot Completes Acquisition of Footprint Books II-49
Incisive Media Purchases ALM Media II-49
Quadrangle Capital Takes Over Dennis Publishing II-49
John Wiley & Sons Acquires Blackwell Publishing II-50
Editis Acquires Paraschool to Foray into Interactive Publishing II-50
Fulcrum Concludes Acquisition of Speck Press II-50
Universal Map Group Takes Over Universal Map Enterprises II-50
MacMillan to Acquire Angel Estrada's Textbook Business II-51
Editis Completes Acquisition of De Boeck Group II-51
LVMH to Take Over Les Echos II-51
Random House Acquires Controlling Interest in Virgin Books II-51
Bertelsmann Purchases Stake from Time Warner II-51
Lone Pine Capital Announces Acquisition of Minority Stake in
Dogan Yavin II-52
Citigroup Enhances Stake in Macmillan India II-52
Seven Seas and Tor Books Form JV for Manga Titles II-52
Quincy Jones Joins Forces with Robert Thorne to form Quincy
Jones Enterprise II-52
Four Publishers in Spain Form a Joint Venture, Books4Pocket II-53
Random House and Sylvan Enter into Publishing Partnership II-53
ICF Designates AuthorHouse® as Official Resource Partner II-53
Thieme Inks Publisher Partnership Agreement with ebrary II-53
Blurb Enters into Partnership with SmugMug II-54
Williams Lea Enters into Exclusive Partnership with Reader's
Digest II-54
Pubnet Inks Multi-Year Deal with BookNet Canada II-54
Wiley-Blackwell Inks Co-Publication Agreement with ISTE II-55
Oregon Catholic Press and IBS Sign Agreement over ‘IBS
Bookmaster' II-55
Arbor Books Allies with BeaconOne Insurance II-56
Bridgetech Chooses Harvard as Content Provider for Its Website II-56

Martin Nutraceuticals Procures Purchase Order from Chapters II-56.

Grand Central Acquires Self-Published Controversial Novel,
America Libre II-57
Del Rey Manga Acquires MAKE 5 WISHES II-57
HarperCollins Acquires Rights to ‘Bright Shiny Morning' II-57
Walden and Penguin Young Readers Group Acquire Rights to
Ingrid Law's ‘Savvy' II-57
Hachette Book Group Signs Agreement with RR Donnelley to
Produce Trade Books II-58
USA Today Inks Deals with Book Publishers II-58
Scholastic Bags Global Rights to HOTLANTA II-58
PS Publishing Obtains the Rights to Publish ‘The Language of
Dying' II-58
Chinese Publisher Acquires Rights to Vlad Dracula II-59
Romanian Publisher Acquires Rights to Sixth Sense II-59
Scholastic Wins Publishing Rights to Meg Cabot Works II-59
Harcourt Secures Rights to Publish Two New Books II-59
Kaplan Enters, Extends, and Expands a Distribution Agreement II-59
Ravenous Romance Launches on the Virtual Horizon II-59
Xinhua Media to Introduce Digital Interactive Multimedia
Publishing Platform II-60
Random House to Introduce New Imprint II-60
IIL Publishing New York Goes for Online Expansion II-60
Perseus to Downsize Operations Following Acquisition of Avalon
Publishing II-60

4. Product Launches/Innovations II-62
Hyperion to Launch Two New Non-Fiction Books II-62
Xlibris Announces Release of ‘The Quest Book I' II-62
Scholastic to Release Paperback Edition of Harry Potter and
the Deathly Hallows II-62
Xlibris Announces Release of ‘Pakrat Bill' II-62
Zondervan Announces Release of Sarah Palin Biography II-62
Business Plus Announces Publication of New Mike Krzyzewski Book II-62
RSC Publishing Releases ‘Molecules of Murder' II-63
‘The Ellipse' Hits Book Shelves II-63
Silver Dolphin Books Rolls Out New Spring Titles II-63
Delaware North Companies Releases Cookbook II-63
Balinese-Indonesian-English Dictionary to be Launched in
Singapore II-64
Scholastic Library Rolls out Science Behind the Scenes™ II-64
HarperCollins and Neopets to Roll Out a New Series of Books II-64
Tokyopop and Kaplan Partnership Publishes Vocabulary-Building
Manga Series II-65
Scholastic to Introduce Goosebumps HorrorLand™ II-65
HarperSanFrancisco and NCC Launch NRSV Bible II-65
Scholastic to Release ‘The 39 Clues' II-65
SCLG Unveils “Spy & Medical Files”, Science Behind theScenes,
Wicked History II-66
Dabel Brothers to Publish Dean Koontz Story in Comic Book Form II-66
Scribner to Publish Steve Martins New Book II-66
Blurb Releases BookSmart™ 1.7 Beta Version II-66
Black Box Releases Its Latest Big Book II-67

5. Focus on Select Players II-68
Arcade Publishing, Inc. (USA) II-68
Avalon Publishing Group, Inc (USA) II-68
Barnes & Noble, Inc. (USA) II-68
Bertelsmann AG (Germany) II-68
Random House, Inc. (USA) II-68
Cambridge University Press (USA) II-69
Grupo Planeta (Spain) II-69
Harcourt, Inc. (USA) II-69
HarperCollins Publishers (USA) II-70
Houghton Mifflin Company (USA) II-70
Hachette Book Group USA II-70
Informa PLC (UK) II-71
Taylor & Francis Group Ltd (UK) II-71
John Wiley & Sons, Inc. (USA) II-71
Macmillan Publishers Ltd (UK) II-72
McGraw-Hill Companies, Inc. (USA) II-72
Pearson PLC (UK) II-72
Penguin Group, Inc. (US) II-73
Reed Elsevier Group PLC (UK) II-73
Scholastic, Inc. (USA) II-74
Simon & Schuster, Inc. (US) II-74
Shogakukan, Inc. (Japan) II-75
Shueisha, Inc. (Japan) II-75
Thomson Reuters (US) II-75
W. W. Norton & Company (USA) II-75
Wolters Kluwer (The Netherlands) II-76

6. Market Perspective II-77
Table 4: Global Recent Past, Current & Future Analysis for
Book Publishing by Region - USA, Canada, Japan, EMEA,
Asia-Pacific, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-77

Table 5: Global Historic Review for Book Publishing by Region
- USA, Canada, Japan, EMEA, Asia-Pacific, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) II-78

Table 6: Global 10-Year Perspective for Book Publishing by
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, EMEA, Asia-Pacific, and Latin America For Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) II-79

Table 7: Global Recent Past, Current & Future Analysis for
Consumer Books by Region - USA, Canada, Japan, EMEA,
Asia-Pacific, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-80

Table 8: Global Historic Review for Consumer Books by Region -
USA, Canada, Japan, EMEA, Asia-Pacific, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) II-81

Table 9: Global 10-Year Perspective for Consumer Books by
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, EMEA, Asia-Pacific, and Latin America For Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) II-82

Table 10: Global Recent Past, Current & Future Analysis for
Text Books by Region - USA, Canada, Japan, EMEA, Asia-Pacific,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) II-83

Table 11: Global Historic Review for Text Books by Region -
USA, Canada, Japan, EMEA, Asia-Pacific, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) II-84

Table 12: Global 10-Year Perspective for Text Books by Region
- Percentage Breakdown of Dollar Sales for USA, Canada, Japan,
EMEA, Asia-Pacific, and Latin America For Years 2006, 2009 &
2015 (includes corresponding Graph/Chart) II-85

Table 13: Global Recent Past, Current & Future Analysis for
Professional Books by Region - USA, Canada, Japan, EMEA,
Asia-Pacific, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-86

Table 14: Global Historic Review for Professional Books by
Region - USA, Canada, Japan, EMEA, Asia-Pacific, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) II-87

Table 15: Global 10-Year Perspective for Professional Books by
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, EMEA, Asia-Pacific, and Latin America For Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) II-88

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Key Trends & Issues III-1
Impact of the Recession: Eliciting Mixed Responses III-1
Book Publishing in US: A Backgrounder III-1
Table 16: Leading Players in the US Book Publishing Market
(2008): Percentage Breakdown of Sales for Pearson Plc,
Houghton Mifflin Company, The Mc Graw-Hill Companies,
Scholastic Corp., Bertelsmann AG (includes corresponding
Graph/Chart) III-2
Educational Books: Going Strong III-2
Juvenile Books III-3
Print-on-Demand Titles on the Rise III-3
Publishing for Hispanic Community Turns Lucrative III-3
Over Production Haunts the Domestic Book Publishing Industry III-4
Paperback Sales Up in 2006 III-4
Publishers Eye Niche Categories III-4
Distribution Problems Dog Independent Publishers III-5
DIY Publishing & Ghostwriting Services: A Boon to New Authors III-5
The Rise of Technology in the Publishing Industry III-5
Market Share Statistics III-6
Table 17: Leading Publishers in the US Higher Education
Market (2006): Percentage Breakdown of Market Shares for
Pearson, Thomson, McGraw Hill, Houghton Mifflin, John
Wiley, and Others (includes corresponding Graph/Chart) III-6

Table 18: US Higher Education Market (2006): Percentage
Breakdown of Book Sales by Subject Category - Business,
Mathematics, Biology, Computers, English, Education,
Accounting, Psychology, and Others (includes corresponding
Graph/Chart) III-6

Table 19: US Book Publishing Market (2007): Percentage
Breakdown of Unit Sales of Books by Distribution Channel
(includes corresponding Graph/Chart) III-7

Table 20: US Book Publishing Market (2007): Percentage
Breakdown of Unit Sales by Book Genre - Mystery/Detective,
Romance, Science Fiction, Religion, Bio/Autobio, General
Fiction, Espionage/Thriller, Cooking, History, Fantasy,
Graphic Novels, Health & Fitness, Business/ Economics,
Horror/Occult, Computer, and Others (includes
corresponding Graph/Chart) III-7

Table 21: US Exports of Books (2006): Percentage Breakdown
of Export Value by Destination Country - Canada, United
Kingdom, Australia, Japan, Mexico, and Others. (includes
corresponding Graph/Chart) III-8

Table 22: US Book Publishing Market (1982 & 2002):
Percentage of Individuals Involved in Literary Reading by
Age Group - 18-24years, 25-34years, 35-44years,
45-54years, 55-64years, 65-74years, and Above 75 years
(includes corresponding Graph/Chart) III-8
Strategic Corporate Developments III-8
Product Launches III-29
Key Players III-34
B.Market Analytics III-39
Table 23: US Recent Past, Current & Future Analysis for Book
Publishing by Product Segment - Consumer Books (Adult,
Juvenile, Religious, Mass-Market Paperbacks, and Others)
Text Books (Elementary & High School Books, and College
Books) & Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-39

Table 24: US Historic Review for Book Publishing by Product
Segment - Consumer Books (Adult, Juvenile, Religious,
Mass-Market Paperbacks, and Others) Text Books (Elementary &
High School Books, and College Books)
and Professional
Books Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2005(includes
corresponding Graph/Chart) III-40

Table 25: US 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books (Adult, Juvenile, Religious, Mass-Market
Paperbacks, and Others) Text Books (Elementary & High School
Books, and College Books) and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-41

2. Canada III-42
A.Market Analysis III-42
Outlook III-42
Market Overview III-42
Strategic Corporate Developments III-42
B.Market Analytics III-45
Table 26: Canadian Recent Past, Current & Future Analysis
for Book Publishing by Product Segment - Consumer Books,
Text Books and Professional Books Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-45

Table 27: Canadian Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-45

Table 28: Canadian 10-Year Perspective for Book Publishing
by Product Segment - Percentage Breakdown of Dollar Sales
for Consumer Books, Text Books, and Professional Books for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-46

3. Japan III-47
A.Market Analysis III-47
Outlook III-47
Market Overview III-47
A Primer III-47
Top 10 Best Sellers in the Japanese Book Publishing Market
(2005) III-47
Market Structure III-47
Table 29: Leading Players in the Japanese Book Publishing
Market (2006): Percentage Breakdown of Value Sales for
Shogakukan, Kodansha, Shueisha, Kadokawa, Gakken, Gyosei,
NikkeiBP, Zenrin, Kobunsha, Bungeishunju, and Others
(includes corresponding Graph/Chart) III-48
Retail Scenario III-48
Manga Publications: The Industry's Saving Grace III-48
Industry's Best Practices III-49
Leveraging the Internet III-49
Rightful Blend of Media for Effective Marketing III-49
Publication of Online Content in Print Format III-50
Strategic Corporate Development III-50
Key Players III-50
B.Market Analytics III-51
Table 30: Japanese Recent Past, Current & Future Analysis
for Book Publishing by Product Segment - Consumer Books,
Text Books and Professional Books Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-51

Table 31: Japanese Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-51

Table 32: Japanese 10-Year Perspective for Book Publishing
by Product Segment - Percentage Breakdown of Dollar Sales
for Consumer Books, Text Books, and Professional Books for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-52

4. Europe, Middle East & Africa (EMEA) III-53
A.Market Analysis III-53
Outlook III-53
Market Overview III-53
Strategic Corporate Developments III-53
Key Players III-60
B.Market Analytics III-64
Table 33: EMEA Recent Past, Current & Future Analysis for
Book Publishing by Region/Country - France, Germany, UK,
Italy, Spain, Russia, and Rest of EMEA Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-64

Table 34: EMEA Historic Review for Book Publishing by
Region/Country - France, Germany, UK, Italy, Spain, Russia,
and Rest of EMEA Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2005
(includes corresponding Graph/Chart) III-65

Table 35: EMEA Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-66

Table 36: EMEA Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-66

Table 37: EMEA 10-Year Perspective for Book Publishing by
Region/Country - Percentage Breakdown of Dollar Sales for
France, Germany, UK, Italy, Spain, Russia, and Rest of EMEA
for Years 2006, 2009 & 2015 (includes corresponding
Graph/Chart) III-67

Table 38: EMEA 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-67

4a. France III-68
A.Market Analysis III-68
Outlook III-68
Statistical Findings III-68
Table 39: French Book Publishing Market (2004): Percentage
Breakdown of Sales by Distribution Channel - Chain
Bookstores, Mass Market & Grocery, and Independent
Bookstores (includes corresponding Graph/Chart) III-68

Table 40: French Book Publishing Market (2003): Percentage
Breakdown of Sales by Category - Literature, Sciences,
Practical Books, Education, Childrens Books, Dictionaries
& Encyclopedias, Comics, Art, Biography & Current Affairs,
Religion, and Reference Books (includes corresponding
Graph/Chart) III-68
B.Market Analytics III-69
Table 41: French Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-69

Table 42: French Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-69

Table 43: French 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-70

4b. Germany III-71
A.Market Analysis III-71
Outlook III-71
Market Overview III-71
B.Market Analytics III-71
Table 44: German Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-71

Table 45: German Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-72

Table 46: German 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-72

4c. The United Kingdom III-73
A.Market Analysis III-73
Outlook III-73
Market Overview III-73
Consumer Profile III-73
Present Scenario III-73
The State of Price Wars III-74
Sale of Textbooks Continues Unabated III-74
The Retail Scenario: The Challenges & Opportunities III-74
Direct Online Selling Casts a Long Shadow of Worry on
Traditional Retailers III-74
High Street Retailing Under Siege III-75
What Does It Take to Survive in the Marketplace? III-75
Where Do the Opportunities Lie? III-75
Other Market Issues III-75
Book Rights III-76
VAT (Value Added Tax) III-76
Market Share Statistics III-76
Table 47: UK Book Publishing Market (2007): Percentage
Market Share Breakdown of Leading Publishers - Hachette
Livre, Bertelsmann, Pearson, News Corp., Holtzbrinck,
Bloomsbury, Oxford University Press, and Others (includes
corresponding Graph/Chart) III-76

Table 48: UK Book Publishing Market (2007): Percentage
Breakdown of Value Sales of Books by Retail Channel
(includes corresponding Graph/Chart) III-77

Table 49: Leading School Textbook Publishers in the UK
(2007): Percentage Breakdown of Value Sales for Letts
Educational, Coordination Group, Nelson Thornes, Pearson,
Harper Collins, OUP, Hachette Livre, Bloombury, Cambridge
UP, Schofield & Sims (includes corresponding Graph/Chart) III-77
B.Market Analytics III-78
Table 50: UK Recent Past, Current & Future Analysis for Book
Publishing by Product Segment - Consumer Books, Text Books
and Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2015 (includes corresponding Graph/Chart) III-78

Table 51: UK Historic Review for Book Publishing by Product
Segment - Consumer Books, Text Books and Professional Books
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) III-78

Table 52: UK 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-79

4d. Italy III-80
A.Market Analysis III-80
Outlook III-80
Market Overview III-80
Reading Patterns III-80
B.Market Analytics III-81
Table 53: Italian Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-81

Table 54: Italian Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-82

Table 55: Italian 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-82

4e. Spain III-83
A.Market Analysis III-83
Outlook III-83
Market Overview III-83
B.Market Analytics III-84
Table 56: Spanish Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-84

Table 57: Spanish Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-84

Table 58: Spanish 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-85

4f. Russia III-86
A.Market Analysis III-86
Outlook III-86
Market Overview III-86
B.Market Analytics III-86
Table 59: Russian Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-86

Table 60: Russian Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-87

Table 61: Russian 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-87

4g. Rest of Europe, Middle East & Africa (EMEA) III-88
A.Market Analysis III-88
Outlook III-88
Focus On Select Markets III-88
Belgium III-88
Current Trends III-88
Market Competition III-89
Regulatory Environment III-89
Austria III-89
Greece III-89
Market Structure III-89
Future Prospects III-90
Regulatory Environment III-90
Turkey III-90
Issue of Piracy III-91
Publishers' Associations III-91
Major Competitors III-92
Czech Republic III-92
Regulations III-93
Encouraging Readership III-93
Romania III-93
Ukraine III-93
Israel III-94
B.Market Analytics III-95
Table 62: Rest of EMEA Recent Past, Current & Future
Analysis for Book Publishing by Product Segment - Consumer
Books, Text Books and Professional Books Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-95

Table 63: Rest of EMEA Historic Review for Book Publishing
by Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-96

Table 64: Rest of EMEA 10-Year Perspective for Book
Publishing by Product Segment - Percentage Breakdown of
Dollar Sales for Consumer Books, Text Books, and
Professional Books for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-96

5. Asia Pacific III-97
A.Market Analysis III-97
Outlook III-97
Market Overview III-97
Strategic Corporate Developments III-97
Product Launch III-100
B.Market Analytics III-101
Table 65: Asia-Pacific Recent Past, Current & Future
Analysis for Book Publishing by Region/Country - China,
Korea, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-101

Table 66: Asia-Pacific Historic Review for Book Publishing
by Region/Country - China, Korea, and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) III-101

Table 67: Asia-Pacific Recent Past, Current & Future
Analysis for Book Publishing by Product Segment - Consumer
Books, Text Books and Professional Books Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-102

Table 68: Asia-Pacific Historic Review for Book Publishing
by Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-102

Table 69: Asia-Pacific 10-Year Perspective for Book
Publishing by Region/Country - Percentage Breakdown of
Dollar Sales for China, Korea, and Rest of Asia-Pacific for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-103

Table 70: Asia-Pacific 10-Year Perspective for Book
Publishing by Product Segment - Percentage Breakdown of
Dollar Sales for Consumer Books, Text Books, and
Professional Books for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-103

5a. China III-104
A.Market Analysis III-104
Outlook III-104
Market Overview III-104
Growth Drivers III-104
Market for Textbooks Continues to Evolve III-105
The Heavy Hand of the Government III-105
Regulations III-105
Web-Based Publishing Takes its Toll III-106
What Ails Free Flow of Foreign Direct Investment? III-106
Impact of China's Accession into WTO III-106
Growth of Underground Publishing Operations: A Major Threat III-106
Collaboration With Foreign Counterparts III-107
Retailing Trends III-107
Publishers: A Peek into Who's Who III-107
B.Market Analytics III-108
Table 71: Chinese Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-108

Table 72: Chinese Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-108

Table 73: Chinese 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-109

5b. Korea III-110
A.Market Analysis III-110
Outlook III-110
e-Book Market On the Rise III-110
Corporate Initiatives III-110
B.Market Analytics III-111
Table 74: Korean Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-111

Table 75: Korean Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-111

Table 76: Korean 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-112

5c. Rest of Asia Pacific III-113
A.Market Analysis III-113
Outlook III-113
Focus on Select Markets III-113
India III-113
Market Structure III-113
Growth Drivers III-113
Gulf: A Strong Export Market for India III-114
International Publishers Eye India III-114
Indian Books Enjoy Significant Exports III-114
Quality of Indian Printing/ Publishing Propel Demand for
Outsourced Content from India III-114
English Books: Here Lies the Opportunities! III-115
Table 77: Indian Book Publishing Market (2004):
Percentage Breakdown of Books Published by Language -
Hindi, English, Tamil, Bengali, Marathi, Telugu,
Malayalam, Gujarati, Urdu, and Kannada (includes
corresponding Graph/Chart) III-115
Audio Book Market to Record Significant Growth 2008 III-115
Innovative Marketing Strategies Help Score Gains III-116
Australia III-116
New Zealand III-117
Singapore III-117
The Philippines III-118
Taiwan III-119
Thailand III-119
Strategic Corporate Development III-119
B.Market Analytics III-120
Table 78: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Book Publishing by Product Segment - Consumer
Books, Text Books and Professional Books Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-120

Table 79: Rest of Asia-Pacific Historic Review for Book
Publishing by Product Segment - Consumer Books, Text Books
and Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-121

Table 80: Rest of Asia-Pacific 10-Year Perspective for Book
Publishing by Product Segment - Percentage Breakdown of
Dollar Sales for Consumer Books, Text Books, and
Professional Books for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-121

6. Latin America III-122
A.Market Analysis III-122
Outlook III-122
Strategic Corporate Developments III-122
B.Market Analytics III-123
Table 81: Latin American Recent Past, Current & Future
Analysis for Book Publishing by Region/Country - Brazil,
Mexico, and Rest of Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-123

Table 82: Latin American Historic Review for Book Publishing
by Region/Country - Brazil, Mexico, and Rest of Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2005 (includes
corresponding Graph/Chart) III-124

Table 83: Latin American Recent Past, Current & Future
Analysis for Book Publishing by Product Segment - Consumer
Books, Text Books and Professional Books Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-124

Table 84: Latin American Historic Review for Book Publishing
by Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-125

Table 85: Latin American 10-Year Perspective for Book
Publishing by Region/Country - Percentage Breakdown of
Dollar Sales for Brazil, Mexico, and Rest of Latin America
for Years 2006, 2009 & 2015 (includes corresponding
Graph/Chart) III-125

Table 86: Latin American 10-Year Perspective for Book
Publishing by Product Segment - Percentage Breakdown of
Dollar Sales for Consumer Books, Text Books, and
Professional Books for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-126

6a. Brazil III-127
A.Market Analysis III-127
Outlook III-127
Market Overview III-127
B.Market Analytics III-127
Table 87: Brazilian Recent Past, Current & Future Analysis
for Book Publishing by Product Segment - Consumer Books,
Text Books and Professional Books Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-127

Table 88: Brazilian Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-128

Table 89: Brazilian 10-Year Perspective for Book Publishing
by Product Segment - Percentage Breakdown of Dollar Sales
for Consumer Books, Text Books, and Professional Books for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-128

6b. Mexico III-129
A.Market Analysis III-129
Outlook III-129
Market Overview III-129
B.Market Analytics III-130
Table 90: Mexican Recent Past, Current & Future Analysis for
Book Publishing by Product Segment - Consumer Books, Text
Books and Professional Books Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-130

Table 91: Mexican Historic Review for Book Publishing by
Product Segment - Consumer Books, Text Books and
Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-130

Table 92: Mexican 10-Year Perspective for Book Publishing by
Product Segment - Percentage Breakdown of Dollar Sales for
Consumer Books, Text Books, and Professional Books for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-131

6c. Rest of Latin America III-132
A.Market Analysis III-132
Outlook III-132
Columbia III-132
Strategic Corporate Development III-132
B.Market Analytics III-133
Table 93: Rest of Latin American Recent Past, Current &
Future Analysis for Book Publishing by Product Segment -
Consumer Books, Text Books and Professional Books Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-133

Table 94: Rest of Latin American Historic Review for Book
Publishing by Product Segment - Consumer Books, Text Books
and Professional Books Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2005 (includes corresponding Graph/Chart) III-133

Table 95: Rest of Latin American 10-Year Perspective for
Book Publishing by Product Segment - Percentage Breakdown of
Dollar Sales for Consumer Books, Text Books, and
Professional Books for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-134

IV. COMPETITIVE LANDSCAPE

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Book publishing market, which represents a huge market worldwide, is chiefly fostered by voracious readers, who make up the general consumer base and specific consumers such as students and professionals, and institutional buyers such as libraries. The book publishing market is poised to encounter a mixed bag of challenges and opportunities in the upcoming years. Key challenges are manifested in the form of the advent of information technology, shifts in consumer preferences, and hobbies towards other electronic forms of entertainment, changing business models, and the current downturn in the world economy. Despite the challenges, the book publishing market will stand enthused by market fundamentals, such as, conducive demographics, such as, students seeking educational books, reference volumes and textbooks, parents and governments focusing more on the spend on education, increasing number of women and the middle aged continuing with and reviving their reading habits, professionals in various industries seeking books that help them with their professions, parents wanting to read out to their children from books, and individuals wanting books that assist in self-improvement.

Baby boomers and educated, affluent, and middle aged men and women will remain a lucrative consumer base in the consumer books market constituted by adult, juvenile, religious and mass-market paperbacks. Affluent and educated young parents constitute a not so small consumer base for juvenile books. As stated by the recent report published by Global Industry Analysts Inc., demand for consumer books worldwide is forecasted to grow the fastest in Asia-Pacific over the years 2006 through 2015. Across almost all the markets worldwide, textbooks comprising of Elementary & High School Books (Elhi) and College Books will be the prime driver of growth in the book publishing industry. The growing importance and need for education and the governmental, parental and school-level initiatives to help the children through with their education explain the interesting trend. Promising opportunities for growth emanates from this segment, especially with newer modes of publishing, such as, e-books, roped in by publishers to ride on the waves of change.

Although initially looked upon as a threat to the traditional books in print, e-books and audiobooks are presently forecast to help drive incremental growth in the book publishing industry, in contrast to the earlier expectations of a possible cannibalization of sales, and revenues in the traditional print market. Despite the burst in the e-books bubble, e-books undisputedly are a publishing revolution. Publishers worldwide have leveraged the e-books opportunity to keep pace with the new generation of readers on-the-go. Although the market failed to meet overly optimistic expectations of the industry gurus, the concept of e-books has nevertheless helped change the way books are read, shared, discussed, publicized, and distributed. Given the ability of e-books to address specific consumer requirements better than books in traditional paper, and print, there exists robust potential for future growth if these books are aimed at specific lucrative niche readers. E-versions of textbooks and reference books hold the promise of turning into a market success.

Key players dominating the market include Arcade Publishing, Avalon Publishing Group Inc, Barnes & Noble Inc., Bertelsmann AG, Cambridge University Press, Harcourt Inc., HarperCollins Publishers, Houghton Mifflin Company, Hachette Book Group USA, Informa PLC, John Wiley & Sons Inc, Macmillan Publishers Ltd, McGraw-Hill Companies Inc., Pearson PLC, Reed Elsevier Group PLC, Scholastic Inc., Simon & Schuster Inc., Thomson Reuters, and W. W. Norton & Company, among others.

© Global Industry Analysts, Inc., USA.

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