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Fishing Equipment - Global Strategic Business Report Product Image

Fishing Equipment - Global Strategic Business Report

  • Published: April 2009
  • Region: Global
  • 427 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Fishing Equipment in US$ Millions. The market for Fishing Equipment is analyzed by the following Product Segments: Rods, Reels & Poles, Lures, Flies & Baits, Fishing Lines, Hooks, and Others (Including nets, tackle boxes, tools/pliers, rigs, sinkers, bobbers, tippets, swivels & other fishing equipment). The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and Latin America. Annual forecasts are provided for each region for the period of 2006 through 2015. The report profiles 305 companies including many key and niche players worldwide such as Aarcom International, AFTCO Mfg. Co., Inc., Bass Pro Shops, Berkley, Bucks Bags, Inc., Cabela's Inc., Castaic Soft Bait, Inc., Composite Developments (NZ) Ltd., Daiwa Corporation, Diamondback fly Rods, Eppinger Mfg. Co., Fenwick, Gamakatsu Co., Ltd., Gibbs/Nortac Fishing, Grandt Industries, Inc., Hagens, Happysea (Suzhou) Company Ltd., Hedron, Inc., Jarden Corporation, Pure Fishing, Inc., K2, Inc., Penn Fishing Tackle Manufacturing Company, Jim Teeny, Inc., Lureflash International Ltd., O. Mustad & Son A.S., Pflueger Fishing Tackle, Rome READ MORE >

FISHING EQUIPMENT
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Fishing Rods I-3
Fishing Reels I-3
Fishing Lures I-4
Fishing Flies I-4
Fishing Bait I-4
Fishing Lines I-4
Fishing Hooks I-4
Fishing Nets I-4
Floats and Sinkers I-4

II. Executive Summary

1. Industry Overview II-1
Fishing Equipment Market - A Primer II-1
Current & Future Analysis II-1
Analysis by Region II-1
Analysis by Product Segment II-1
Manufacturers Develop New Equipment to Address Fishing
Requirements II-1
Brand Loyalty - Increasing Value of Premium Brands II-2
Strategic Acquisitions - A Key Trend II-2
Seasons Decide Fishing Tackle Demand II-2
Rapala VMC Corporation - A Dominant Player II-2
Historical Review of Fishing Equipment II-2

2. Product Overview II-4
Fishing Equipment II-4
Types of Fishing Equipment II-4
Fishing Rods II-4
Fly Fishing Rods II-4
Spin Casting Rods II-4
Spinning Rods II-5
Ice Fishing Rods II-5
Ultra-Light Rods II-5
Surf Rods II-5
Standard Beachcasting II-5
Bass Rod II-5
Conventional Boat Rods II-5
Uptide Rods II-5
Specialist Rods II-6
Fishing Reels II-6
Spin-Casting Reel II-6
Bait Casting Reel II-6
Fly Reel II-6
Spinning Reel II-6
Fishing Lures II-6
Fishing Flies II-7
Fishing Bait II-7
Fishing Lines II-7
Fishing Hooks II-7
Fishing Nets II-8
Floats and Sinkers II-8
Fishing Techniques II-8
Angling II-8
Trolling II-8
Long-Line Fishing II-8
Snagging II-8

3. Product Introductions/Developments II-9
Daiwa Introduces Steez™ 100SHA and 103SHA Baitcasters II-9
Daiwa Launches Steez™ SVF Fle-X-Lite™ Bass-Fishing Rods II-9
Daiwa Rolls Out TD Zillion™ Baitcasters II-9
Daiwa Unveils TD Fuego®-A Spinning Reels II-10
Daiwa Introduces New TD Zillion™ Rods II-10
Daiwa Releases Team Daiwa® Interline Surf Rods II-10
Daiwa Releases Coastal™ Inshore Spinning Reels II-11
Daiwa Launches New Mike Iaconelli Signature Rods II-11
Daiwa Adds New Rods to VIP® Specialty Line II-11
Daiwa Launches New Tierra Cay™ Tackle Organizer Series II-12
Element 21 Golf Company Introduces Innovative Fishing Products II-12
DM Products and Banjo Buddies Develop New Improved Banjo
Fishing Lure System II-12
PowerPro Introduces New EZ Spool Fishing Range II-12
Redington Unveils New CPX™ Series Rods for Steelhead and
Salmon Fishing II-13
Daiwa Launches New Rods for Offshore Jigging II-13
Daiwa Introduces New Dendoh™ Style Power Assist Tackle II-13
Slickfish Lure Unveils New Truly Weedless Lure II-13
Daiwa Releases New Sealine® 400HW Reel II-14
Shimano Unveils New Levelwind System II-14
Rapala Releases New Titanium® Stretch Braid II-14
Rapala Introduces New Bleeding Lure Pattern Design II-14

4. Recent Industry Activity II-15
Rapala VMC Acquires Sufix Fishing Line Brand II-15
PRADCO Outdoor Brands Acquires Lindy Little Joe II-15
Nature Vision Takes Over Castaic Softbaits II-15
Vonin and RFG Sign Merger Agreement II-15
Element 21 Signs Partnership Agreement with Dunkin Lewis II-16
Daiwa Vietnam Inaugurates Sports Equipment Factory II-16
Element 21 Golf Company Bags Contract from Farris Brothers II-16
Element 21 Golf Company Expands Distribution Network II-16
Gander Mountain Starts Sales of Element 21 Carrot Stix™ Rods II-16
Jarden Corporation Acquires K2 Inc. II-17
Rapala VMC Group Takes Over Terminator Fishing Lures II-17
Jarden Corporation Takes Over Pure Fishing II-17
Shakespeare Fishing Tackle Acquires Penn Fishing II-17
NY Investor Group Acquires Abel Automatics II-18
Rapala VMC Snaps Up Horizon Lures and Outdoor Innovations II-18
Rapala VMC and Shimano to Form Joint Venture II-18
Vinashin Trading Forms a Joint Venture with Viking Cordage
Company II-18
Rapala VMC Divests Minority Stake in Rapala Eurohold II-19
Lindenberg Acquires Gene Larew II-19
Innovative Textiles and Honeywell Extends Partnership II-19
NS Group Completes Acquisition of Fishing Tools Specialty II-19
Nature Vision Takes Over Vector Sportfishing II-19

5. Focus on Select Players II-20
Aarcom International (India) II-20
AFTCO Mfg. Co., Inc. (US) II-20
Bass Pro Shops (US) II-20
Berkley (US) II-20
Bucks Bags, Inc. (US) II-20
Cabela's Inc. (US) II-21
Castaic Soft Bait, Inc. (US) II-21
Composite Developments (NZ) Ltd. (New Zealand) II-21
Daiwa Corporation (US) II-21
Diamondback fly Rods (US) II-22
Eppinger Mfg. Co. (US) II-22
Fenwick (US) II-22
Gamakatsu Co., Ltd. (Japan) II-22
Gibbs/Nortac Fishing (Canada) II-22
Grandt Industries, Inc. (US) II-23
Hagens (US) II-23
Happysea (Suzhou) Company Ltd. (China) II-23
Hedron, Inc. (US) II-23
Jarden Corporation (US) II-23
Pure Fishing, Inc. (US) II-24
K2, Inc. (US) II-24
Penn Fishing Tackle Manufacturing Company (US) II-24
Jim Teeny, Inc. (US) II-24
Lureflash International Ltd. (UK) II-25
O. Mustad & Son A.S. (Norway) II-25
Pflueger Fishing Tackle (US) II-25
Rome Specialty Company, Inc. (US) II-25
Rapala VMC Corporation (Finland) II-25
Storm Lures Corporation (US) II-26
Sea Masterenterprise Co., Ltd. (Taiwan) II-26
Sensas SA (France) II-26
Shimano (Japan) II-26
Spirit River, Inc. (US) II-27
Stren (US) II-27
Sufix Fishing (US) II-27
Tibor Reel Corporation (US) II-27
Tiemco Ltd. (Japan) II-27
Uma International (India) II-28
Weihai Sunshine Fishing Tackle Co., Ltd. (China) II-28
Yo-Zuri America, Inc. (US) II-28
Zebco (US) II-28

6. Global Market Perspective II-29
Table 1: World Recent Past, Current & Future Analysis for
Fishing Equipment by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-29

Table 2: World 10-Year Perspective for Fishing Equipment by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Latin American Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-30

Table 3: World Recent Past, Current & Future Analysis for
Fishing Rods, Reels & Poles by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-31

Table 4: World 10-Year Perspective for Fishing Rods, Reels &
Poles by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets for Years 2006, 2009 & 2015
(includes corresponding Graph/Chart) II-32

Table 5: World Recent Past, Current & Future Analysis for
Fishing Lures, Flies & Baits by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) II-33

Table 6: World 10-Year Perspective for Fishing Lures, Flies &
Baits by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets for Years 2006, 2009 & 2015
(includes corresponding Graph/Chart) II-34

Table 7: World Recent Past, Current & Future Analysis for
Fishing Lines by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-35

Table 8: World 10-Year Perspective for Fishing Lines by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Latin American Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-36

Table 9: World Recent Past, Current & Future Analysis for
Fishing Hooks by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-37

Table 10: World 10-Year Perspective for Fishing Hooks by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Latin American Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-38

Table 11: World Recent Past, Current & Future Analysis for
Other Fishing Equipment by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-39

Table 12: World 10-Year Perspective for Other Fishing
Equipment by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets for Years 2006, 2009 & 2015
(includes corresponding Graph/Chart) II-40

III. MARKET

1. United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Outdoor-Lifestyle Retailers Angle for Larger Share in a
Stagnant Market III-1
Fishing Activities Decline III-1
Demographic and Other Characteristics of Anglers III-2
Favorite Fish of Anglers III-2
US Expenditure on Fishing Equipment III-2
Table 13: US Fishing Equipment Market (2006): Percentage
Breakdown of Expenditure by Fishing Type for Freshwater,
Saltwater and Nonspecific (includes corresponding
Graph/Chart) III-2
Product Launches III-2
Strategic Corporate Developments III-7
Focus on Select Players III-10
AFTCO Mfg. Co., Inc. III-10
Bass Pro Shops III-10
Berkley III-10
Bucks Bags, Inc. III-10
Cabela's Inc. III-10
Castaic Soft Bait, Inc. III-11
Daiwa Corporation III-11
Diamondback fly Rods III-11
Eppinger Mfg. Co. III-11
Fenwick III-12
Grandt Industries, Inc. III-12
Hagens III-12
Hedron, Inc. III-12
Jarden Corporation III-12
Pure Fishing, Inc. III-13
K2, Inc. III-13
Penn Fishing Tackle Manufacturing Company III-13
Jim Teeny, Inc. III-13
Pflueger Fishing Tackle III-14
Rome Specialty Company, Inc. III-14
Spirit River, Inc. III-14
Storm Lures Corporation III-14
Stren III-14
Sufix Fishing III-14
Tibor Reel Corporation III-15
Yo-Zuri America, Inc. III-15
Zebco III-15
B.Market Analytics III-16
Table 14: US Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment- Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-16

Table 15: US 10-Year Perspective for Fishing Equipment by
Product Segment - Percentage Breakdown of Dollar Sales for
Rods, Reels & Poles
Lures, Flies & Baits
Fishing Lines

Hooks and Other Fishing Equipment Markets for Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) III-17

2. Canada III-18
A.Market Analysis III-18
Current and Future Analysis III-18
Canadian Fishing Market III-18
Fishing Industry in British Columbia III-18
Gibbs/Nortac Fishing - A Major Canadian Player III-19
B.Market Analytics III-19
Table 16: Canadian Recent Past, Current & Future Analysis
for Fishing Equipment by Product Segment- Rods, Reels &
Poles
Lures, Flies & Baits
Fishing Lines
Hooks and Other
Fishing Equipment Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-19

Table 17: Canadian 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-20

3. Japan III-21
A.Market Analysis III-21
Current and Future Analysis III-21
Product Launch III-21
Focus on Select Players III-21
Gamakatsu Co., Ltd. III-21
Shimano III-21
Tiemco Ltd. III-22
B.Market Analytics III-22
Table 18: Japanese Recent Past, Current & Future Analysis
for Fishing Equipment by Product Segment - Rods, Reels &
Poles
Lures, Flies & Baits
Fishing Lines
Hooks and Other
Fishing Equipment Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-22

Table 19: Japanese 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-23

4. Europe III-24
A.Market Analysis III-24
Current and Future Analysis III-24
European Trade Suppliers of Fishing Equipment III-24
Table 20: European Fishing Equipment Market (2005): Top 5
Countries Ranked by Number of Trade Suppliers of Fishing
Tackle (includes corresponding Graph/Chart) III-24
Specialist Retailers of Fishing Equipment in Europe III-25
Table 21: European Fishing Equipment Market (2005): Top 5
Countries Ranked by Number of Specialist Retailers of
Fishing Tackle (includes corresponding Graph/Chart) III-25
European Stockists of Fishing Equipment III-25
Table 22: European Fishing Equipment Market (2005): Top 10
Countries Ranked by Number of Outlets of Fishing Tackle
(includes corresponding Graph/Chart) III-25
Anglers in Europe III-26
Table 23: European Fishing Statistics (2005): Top Ten
Countries in Europe Ranked by Number of Anglers (in
Millions) (includes corresponding Graph/Chart) III-26
Strategic Corporate Development III-26
B.Market Analytics III-27
Table 24: European Recent Past, Current & Future Analysis
for Fishing Equipment by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-27

Table 25: European 10-Year Perspective for Fishing Equipment
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe for Years 2006, 2009 & 2015 (includes corresponding
Graph/Chart) III-28

Table 26: European Recent Past, Current & Future Analysis
for Fishing Equipment by Product Segment - Rods, Reels &
Poles
Lures, Flies & Baits
Fishing Lines
Hooks and Other
Fishing Equipment Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-29

Table 27: European 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-30

4a. France III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Sensas SA - A Major French Player III-31
B.Market Analytics III-32
Table 28: French Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment - Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-32

Table 29: French 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-33

4b. Germany III-34
Market Analysis III-34
Table 30: German Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment - Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-34

Table 31: German 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-35

4c. Italy III-36
Market Analysis III-36
Table 32: Italian Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment - Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-36

Table 33: Italian 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-37

4d. United Kingdom III-38
A.Market Analysis III-38
Current and Future Analysis III-38
Lureflash International Ltd. - A Major Player in the UK III-38
B.Market Analytics III-39
Table 34: UK Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment - Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-39

Table 35: UK 10-Year Perspective for Fishing Equipment by
Product Segment - Percentage Breakdown of Dollar Sales for
Rods, Reels & Poles
Lures, Flies & Baits
Fishing Lines

Hooks and Other Fishing Equipment Markets for Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) III-40

4e. Spain III-41
Market Analysis III-41
Table 36: Spanish Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment- Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-41

Table 37: Spanish 10-Year Perspective for Fishing Equipment
by Product Segment - Percentage Breakdown of Dollar Sales
for Rods, Reels & Poles
Lures, Flies & Baits
Fishing
Lines
Hooks and Other Fishing Equipment Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-42

4f. Russia III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Strategic Corporate Development III-43
B.Market Analytics III-44
Table 38: Russian Recent Past, Current & Future Analysis for
Fishing Equipment by Product Segment- Rods, Reels & Poles

Lures, Flies & Baits
Fishing Lines
Hooks and Other Fishing
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-44

Table 39: Russian 10-Year Perspective for Fishing Equipment
by Product Segment- Percentage Breakdown of Dollar Sales for
Rods, Reels & Poles
Lures, Flies & Baits
Fishing Lines

Hooks and Other Fishing Equipment Markets for Years 2006,
2009 & 2015 (includes corresponding Graph/Chart) III-45

4g. Rest of Europe III-46
A.Market Analysis III-46
Current and Future Analysis III-46
Product Launches III-46
Strategic Corporate Developments III-46
Focus on Select Players III-48
O. Mustad & Son A.S. (Norway) III-48
Rapala VMC Corporation (Finland) III-48
B.Market Analytics III-49
Table 40: Rest of Europe Recent Past, Current & Future
Analysis for Fishing Equipment by Product Segment - Rods,
Reels & Poles
Lures, Flies & Baits
Fishing Lines
Hooks
and Other Fishing Equipment Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-49

Table 41: Rest of Europe 10-Year Perspective for Fishing
Equipment by Product Segment - Percentage Breakdown of
Dollar Sales Rods, Reels & Poles
Lures, Flies & Baits

Fishing Lines
Hooks and Other Fishing Equipment Markets for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-50

5. Asia-Pacific III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Chinese Market for Fishing Equipment III-51
Chinese Manufacturers Focus on Product Development and Cost
Reduction III-51
Strategic Corporate Developments III-52
Focus on Select Players III-52
Aarcom International (India) III-52
Composite Developments (NZ) Ltd. (New Zealand) III-52
Happysea (Suzhou) Company Ltd. (China) III-52
Sea Masterenterprise Co., Ltd. (Taiwan) III-53
Uma International (India) III-53
Weihai Sunshine Fishing Tackle Co., Ltd. III-53
B.Market Analytics III-54
Table 42: Asia Pacific Recent Past, Current & Future
Analysis for Fishing Equipment by Product Segment - Rods,
Reels & Poles
Lures, Flies & Baits
Fishing Lines
Hooks
and Other Fishing Equipment Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-54

Table 43: Asia Pacific 10-Year Perspective for Fishing
Equipment by Product Segment - Percentage Breakdown of
Dollar Sales for Rods, Reels & Poles
Lures, Flies & Baits

Fishing Lines
Hooks and Other Fishing Equipment Markets for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-55

6. Latin America III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Brazilian Fishing Equipment Market III-56
Fishing Equipment Imports in Argentina III-56
B.Market Analytics III-57
Table 44: Latin American Recent Past, Current & Future
Analysis for Fishing Equipment by Product Segment - Rods,
Reels & Poles
Lures, Flies & Baits
Fishing Lines
Hooks
and Other Fishing Equipment Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) III-57

Table 45: Latin American 10-Year Perspective for Fishing
Equipment by Product Segment - Percentage Breakdown of
Dollar Sales for Rods, Reels & Poles
Lures, Flies & Baits

Fishing Lines
Hooks and Other Fishing Equipment Markets for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-58

IV. COMPETITIVE LANDSCAPE

Global fishing equipment market is projected to exceed US$20.3 billion by 2015. Europe represents the largest fishing equipment market. Asia-Pacific represents the fastest growing fishing equipment market over the period 2006-2015.

Fishing rods, reels & poles market represents the largest product segment, while Fishing lures, flies & baits market represents the fastest growing segment over the period 2006-2015.

With fishing being a favorite activity, fishing equipment market is registering healthy growth. Increasing disposable income and rapidly growing emerging markets, especially within Asia-Pacific, have largely stimulated spending culture in the global retail markets, contributing to the constant surge in fishing equipment and other leisure products markets. Further, increasing expenditure by millions of anglers across the globe and special taxes collected on fishing tackle and motorboat fuel are significantly contributing in supporting fish recreational programs and fisheries conservation.

Development of new advanced fishing equipment, brand loyalty and consolidation activity among the players represent the key trends governing the global fishing equipment market. To address the surging demand for fishing equipment, manufacturers are developing new gears and long lines with several hooks attached to the systems for catching fish. Fishing equipment market is largely characterized by brand loyalty. With majority of anglers who fish use specific brands, value of the premium quality fishing tackle brands is surging phenomenally. Further, the “catch and release” trend among the anglers has largely plummeted the use of live bait, which in turn has increased the demand for premium quality lures.

Fishing equipment is a highly fragmented market, with several players vying to attain the larger market pie. Players are adopting several strategies to reinforce their strategic positions. Strategic acquisitions represent one of the key strategies adopted by the players to enhance their positions. The consolidation activity enables players to increase their product portfolios, pursue co-branding or cross-selling in foreign businesses and enter new geographic regions. Further, acquisitions also aid companies to expand their distribution channels to market their products.

These and other market data and trends are presented in “Fishing Equipment: A Global Strategic Business Report” published by Global Industry Analysts, Inc. This GIA report discusses the prevailing trends, issues, demand forecasts, and activities that affect the industry. The fishing equipment market is analyzed by the following geographic regions – US, Canada, Japan, Europe, Asia-Pacific, and Latin America; and product segments –Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment. Analytics for the period 2006-2015 provide a comprehensive understanding of the market.

© Global Industry Analysts, Inc., USA.

Note: Product cover images may vary from those shown

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