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Golf Equipment - Global Strategic Business Report
Global Industry Analysts, Inc, April 2009, Pages: 637
This report analyzes the worldwide markets for Golf Equipment in US$ Millions. The market for Golf Equipment is analyzed by the following segments: Golf Clubs, Golf Balls, and Golf Gloves & Bags. The report provides separate comprehensive analytics for North America, Japan, Europe and Rest of World. Annual forecasts are provided for each region for the period of 2006 through 2015. The report profiles 451 companies including many key and niche players worldwide such as Adams Golf, Inc., Aldila, Inc., Amer Sports Corporation, Bridgestone Golf, Inc., Callaway Golf Company, Carbite Golf Inc., Dixon Golf, Etonic Worldwide, Fortune Brands Inc., Graphite Design International Inc., Hippo Golf Company, Karsten Manufacturing Corporation, MacGregor Golf Company, Mizuno USA Inc., NIKE Inc., Nike Golf, Slazenger, SRI Sports Limited, Roger Cleveland Golf Company Inc., TaylorMade-adidas Golf, Ashworth Inc., and True Temper Sports Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
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GOLF EQUIPMENT
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
1. Golf Clubs I-3
2. Golf Balls I-4
3. Golf Gloves and Bags I-4
II. Executive Summary
1. Industry Overview II-1
Industry Structure: A Prelude II-1
Competitive Landscape II-1
Golf Club Market II-1
Golf Ball Market II-1
What Does It Take to Survive in the Marketplace? II-2
Advertising: A Major Prerequisite II-2
Manufacturers Rope in Celebrities for Product Endorsements II-2
Product Innovations: Name of the Game II-2
Material Innovation Poised to Help Golf Equipment Scale New
Heights II-2
Customization: An Adroit Strategy for Kindling Consumer
Interest II-3
Supply Chain Goes Virtual II-3
Offshore Manufacturing: A Key to Success II-4
The Retail Arena II-4
On-course Pro Shops II-4
Off-course Specialty Retailers II-4
Sporting Goods Retailers II-4
Mass Merchants/Warehouse Clubs II-4
Franchise/Independent Golf Retailers II-5
Catalog and Online Golf Retailers II-5
Shifting Dynamics of Golf As a Game II-5
Golf: No Longer A Game For Yuppies II-5
Golf Apparel: As Important as Golf Equipment II-5
Demographic Shifts II-5
Favorable Demographics to Boost Golf Purchases II-5
The Female Factor II-6
Manufacturers Hot on the Heels of Women II-6
A Straight Talk About Current Market Scenario II-7
Economic Slump Drains Industry Revenues II-7
What’s New in Equipment Designs II-7
Hybrids: The Latest In Vogue II-7
Noteworthy Manufacturer Innovations II-7
Golf Carts As Multi-Purpose Specialty Vehicles: An Unlikely
Growth Driver II-8
Seasonality: A Characteristic of the Sport II-8
Restrained Golf Participation Affect Equipment Sales II-8
Shorter Product Lifecycles Intensifies Competition II-8
Alternate Sports & Leisure Activities Cap Consumer Base II-9
Shallow Consumer Pockets Taper Golf Equipment Sales II-9
Raw Material Cost & Pre-Owned Brands Create a Challenging
Environment II-9
Product Imitation: A Serious Issue of Concern II-9
Reimbursement Issues II-10
USGA Rollback on Golf Club Grooves II-10
Regulation for SLE Golf Clubs II-11
USGA Rules Regarding Adjustability of Clubs II-11
USGA Proposes Limit on MOI Drivers II-11
2. Regional Perspective II-12
United States II-12
Contribution of Golf to the US Economy II-12
Table 1: US Golf Economy in the Recent Past (2005):
Percentage Share Breakdown of Revenues by Industry - Core
Industries and Enabled Industries (includes corresponding
Graph/Chart) II-12
Table 2: Number of Golf Facilities in US: Breakdown by Type
of Facility for the year 2005 (includes corresponding
Graph/Chart) II-13
Table 3: Size of US Golf Economy (2006): Breakdown by
Industry Revenues and No. Of Golf Courses for Select US
States (includes corresponding Graph/Chart) II-13
Market Overview II-14
Slower Golf Participation in US II-14
Table 4: Average Growth in Golf Participation Rates in the
US: 1990-2005 (includes corresponding Graph/Chart) II-14
Table 5: Golf Participation in the US for the years 2002,
2005 & 2007 (includes corresponding Graph/Chart) II-14
Table 6: Golf Population in US (2006): Percentage Breakdown
of Core Golfers by Annual Household Income (In US$
Millions) (includes corresponding Graph/Chart) II-15
Table 7: Golf Population in US (2005): Percentage Breakdown
of Core Golfers in the Total Golf Playing Population by Age
Group (includes corresponding Graph/Chart) II-15
Dwindling Rounds of Golf II-16
Table 8: Number of Rounds of Golf in the US for the years
1990 through 2005 (In Millions) (includes corresponding
Graph/Chart) II-16
Table 9: Breakdown of Average Number of Golf Rounds Played
by Core Golfers by Age Group (2006) (includes corresponding
Graph/Chart) II-16
More Golf Courses Closures than New Openings II-16
Table 10: New Golf Course Opening in the US for the years
2000 through 2005 (includes corresponding Graph/Chart) II-17
Table 11: Golf Course Closures in the US for the years 2001
through 2006 (includes corresponding Graph/Chart) II-17
Demographic Trends II-18
Female Golfers & Retirees: A Key Demographic for Sustained
Growth II-18
Table 12: Breakdown of Average Number of Golf Rounds Played
by Female Golfers by Age Group (2006) (includes
corresponding Graph/Chart) II-18
Table 13: Golf Population in US (2005): Percentage
Breakdown of Golfers by Age Group and Spending (includes
corresponding Graph/Chart) II-19
Youth & Ethnic Participation: A Window of Opportunity II-19
Table 14: Breakdown of Average Number of Golf Rounds Played
by Junior Golfers in 2006 (includes corresponding
Graph/Chart) II-19
Table 15: Golf Population in US (2005): Percentage Share
Breakdown of Golfers by Ethnic Group - Caucasian American,
African American, Hispanic American, and Asian American
(includes corresponding Graph/Chart) II-20
Retail Landscape II-20
Pro Shops Losing Out to Heavyweight Competitors II-20
Differentiated Superstore Concept: A Shot in the Arm II-20
Key Retail Statistics: II-21
Table 16: US Market for Golf Clubs Sold In Sets (2002 &
2007): Percentage Share Breakdown of Value Sales by
Distribution Channel - Sporting Goods Store, Off Course
Golf Shops, Pro Shops, Internet, and Others (includes
corresponding Graph/Chart) II-21
Table 17: US Market for Golf Clubs Sold In Sets (2002 &
2007): Percentage Share Breakdown of Volume Sales by
Distribution Channel - Sporting Goods Store, Pro Shops, Off
Course Golf Shops, Internet, and Others (includes
corresponding Graph/Chart) II-21
Import & Export Statistics: II-22
Table 18: US Exports of Golf Clubs (2007): Percentage Share
Breakdown of Value Exports by Key Destination Countries
(includes corresponding Graph/Chart) II-22
Table 19: US Exports of Golf Balls (2007): Percentage Share
Breakdown of Value Exports by Key Destination Countries
(includes corresponding Graph/Chart) II-22
Table 20: US Imports of Golf Clubs (2007): Percentage Share
Breakdown of Value Imports by Key Countries of Origin
(includes corresponding Graph/Chart) II-22
Table 21: US Imports of Golf Balls (2007): Percentage Share
Breakdown of Value Imports by Key Countries of Origin
(includes corresponding Graph/Chart) II-23
Key Statistics in the Recent Past: II-23
Table 22: US Market for Golf Equipment (2006): Percentage
Share Breakdown of Value Sales by Product Category - Golf
Clubs, Pre-owned (or Used) Equipment, Golf Apparel
&Accessories, Golf Bags/Shoes/Gloves, and Golf Balls
(includes corresponding Graph/Chart) II-23
Table 23: US Market for Golf Products (2005): Percentage
Breakdown of Value Sales by Key Players (includes
corresponding Graph/Chart) II-24
Table 24: Golf Equipment Market in North America (2004):
Percentage Share Breakdown of Woods by Key Brand -
TaylorMade, Callaway, Cobra, Cleveland, Titleist, Ping,
Adams, Nike Golf, Tour Edge, Mizuno and Others (includes
corresponding Graph/Chart) II-24
Table 25: Golf Equipment Market in North America (2004):
Percentage Share Breakdown of Irons by Key Brand -
Callaway, Ping, TaylorMade, Cleveland, Titleist, Cobra,
Mizuno, Nike Golf, Top-Flite Golf, Adams and Others
(includes corresponding Graph/Chart) II-25
Table 26: Golf Equipment Market in North America (2004):
Percentage Share Breakdown of Wedges by Key Brand -
Cleveland, Titleist, Ping, Callaway, TaylorMade, Mizuno,
Cobra, Top-Flite Golf, Nike Golf, Tour Edge and Others
(includes corresponding Graph/Chart) II-25
Table 27: Golf Equipment Market in North America (2004):
Percentage Share Breakdown of Putters by Key Brand -
Odyssey/Callaway, Titleist, Ping, TaylorMade, Nike Golf,
Top-Flite Golf, Cobra and Others (includes corresponding
Graph/Chart) II-26
Table 28: Golf Clubs Market in US (2002): Percentage Share
Breakdown of Value Sales by Key Distribution Channel -
Off-Course Specialty, On-Course, Sporting Goods, Mass
Merchant, Mail Order, Internet, Warehouse Club, and Others
(includes corresponding Graph/Chart) II-26
Table 29: Golf Balls Market in US (2002): Percentage Share
Breakdown of Value Sales by Key Distribution Channel -
Off-Course Specialty, On-Course, Sporting Goods, Mass
Merchant, Warehouse Club, Internet, Mail Order and Others
(includes corresponding Graph/Chart) II-26
Canada II-27
Market Overview II-27
Key Statistics: II-27
Table 30: Canadian Exports of Golf Clubs (2007): Percentage
Share Breakdown of Value Exports by Key Destination
Countries (includes corresponding Graph/Chart) II-27
Table 31: Canadian Exports of Golf Balls (2007): Percentage
Share Breakdown of Value Exports by Key Destination
Countries (includes corresponding Graph/Chart) II-27
Table 32: Canadian Imports of Golf Clubs (2007): Percentage
Share Breakdown of Value Imports by Key Countries of Origin
(includes corresponding Graph/Chart) II-28
Table 33: Canadian Imports of Golf Balls (2007): Percentage
Share Breakdown of Value Imports by Key Countries of Origin
(includes corresponding Graph/Chart) II-28
Table 34: Golf Participation in Canada (2006): Breakdown of
Golfer Participation Rate by Select Province (includes
corresponding Graph/Chart) II-28
Table 35: Golf Participation in Canada (2006): Breakdown of
Golfer Participation Rate by Gender (includes corresponding
Graph/Chart) II-29
Table 36: Male Golf Participation in Canada (2006):
Breakdown of Golfer Participation Rate by Age Group
(includes corresponding Graph/Chart) II-29
Table 37: Female Golf Participation in Canada (2006):
Breakdown of Golfer Participation Rate by Age Group
(includes corresponding Graph/Chart) II-30
Table 38: Golf Participation in Canada (2006): Breakdown of
Golfer Participation Rate by Household Income (includes
corresponding Graph/Chart) II-30
Table 39: Golf Participation in Canada (2006): Breakdown of
Golfer Participation Rate by Occupation (includes
corresponding Graph/Chart) II-30
Table 40: Golf Population in Canada (2005): Percentage
Breakdown of Golfers by Type - Adult Golfers (Male, Female)
and Junior Golfers (includes corresponding Graph/Chart) II-31
Table 41: Canadian Golf Equipment* Market in the Recent Past
(2005): Percentage Share Breakdown of Value Sales by Leading
Golf Retailers (includes corresponding Graph/Chart) II-31
Japan II-31
Market Overview II-31
Female Participation II-32
Competitive Scenario II-32
Key Domestic Players Operating in the Market II-32
Key Statistics: II-33
Table 42: Golf Population in Japan (1996 & 2006): Breakdown
of Golfers by Age Group (in Thousands) (includes
corresponding Graph/Chart) II-33
Table 43: Japanese Golf Market: Breakdown by Golf Course
Revenues and Number of Users (in JPY billion and Thousands)
(includes corresponding Graph/Chart) II-34
Europe II-34
Market Overview II-34
Europe, the Middle East and Africa: A Booming Golf Economy II-34
Table 44: Size of Golf Economy in EMEA (2006): Breakdown of
Revenues by Key Industry Sectors (in Billion Euros)
(includes corresponding Graph/Chart) II-35
Key Statistics: II-36
Table 45: Golf Participation in Europe (2008): Breakdown of
Number of Golf Courses, and Golfers in Select Countries
(includes corresponding Graph/Chart) II-36
Table 46: European Golf Equipment Market (2006): Percentage
Share Breakdown of Value Sales by Key Regional Markets - The
UK, Germany, France, Sweden and Other EU Nations (includes
corresponding Graph/Chart) II-37
Focus on Key European Markets II-37
Germany II-37
Market Overview II-37
Key Statistics II-37
Table 47: German Imports of Golf-Related Equipment (2006):
Breakdown of Value Imports by Select Category (In US$
Million) (includes corresponding Graph/Chart) II-37
Table 48: German Exports of Golf-Related Equipment (2006):
Breakdown of Value Exports by Select Category (In US$
Million) (includes corresponding Graph/Chart) II-38
Table 49: German Golf Club Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Golf Shops, Department Stores, Mail
Order, Sports Retailers, and Others (includes corresponding
Graph/Chart) II-38
Table 50: German Golf Balls Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Department Stores, Golf Shops, Mail
Order, Sports Retailers, and Others (includes corresponding
Graph/Chart) II-38
Table 51: German Golf Shoes Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Department Stores, Golf Shops, Sports
Retailers, Mail Order, and Others (includes corresponding
Graph/Chart) II-39
Table 52: German Golf Gloves Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Department Stores, Golf Shops, Mail
Order, Sports Retailers, and Others (includes corresponding
Graph/Chart) II-39
Table 53: German Golf Bags Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Department Stores, Pro Shops, Golf Shops, Mail
Order, Sports Retailers, and Others (includes corresponding
Graph/Chart) II-39
Table 54: German Golf Trolleys Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Department Stores, Golf Shops, Sports
Retailers, Mail Order, and Others (includes corresponding
Graph/Chart) II-40
Table 55: German Golf Apparel Market in the Recent Past
(2005): Percentage Share Breakdown of Sales by Distribution
Channel - Pro Shops, Department Stores, Golf Shops, Sports
Retailers, Mail Order, and Others (includes corresponding
Graph/Chart) II-40
Table 56: German Golf Apparel Market in the Recent Past
(2004): Percentage Share Breakdown of Value Sales by
Category - Shoes, Shirts, Gloves, Pants, Hats, and Other
Apparel (includes corresponding Graph/Chart) II-40
United Kingdom II-41
Market Snapshots II-41
Italy II-41
Market Overview II-41
Key Statistics II-41
Table 57: Golfing Population in Italy (2005): Percentage
Share Breakdown of Golfers by Age Group (includes
corresponding Graph/Chart) II-41
Table 58: Golfing Population in Italy (2005): Percentage
Share Breakdown of Golfers by Profession (includes
corresponding Graph/Chart) II-42
Table 59: Golfing Population in Italy (2005): Percentage
Share Breakdown of Golfers by Frequency of Play (includes
corresponding Graph/Chart) II-42
Sweden II-42
Market Overview II-42
Competitive Scenario II-42
Switzerland II-42
Table 60: Swiss Imports of Golf-Related Equipment (2004):
Percentage Share Breakdown of Value Imports by Key Countries
of Origin (includes corresponding Graph/Chart) II-43
Table 61: Golfing Population in Switzerland (2004):
Percentage Share Breakdown of Golfers by Age Group (includes
corresponding Graph/Chart) II-43
Hungary II-43
Market Overview II-43
Golf Courses II-43
Competitive Scenario II-44
Focus on Key Asian Markets II-44
China II-44
Market Overview II-44
Golf Courses II-44
Golf Cars and Trolleys II-44
Key Statistics: II-45
Table 62: Key Golf Statistics in China (2007) II-45
Table 63: Golf Participation Rate in China (2007):
Percentage Share Breakdown of Golfers - Men, Women and
Juniors (includes corresponding Graph/Chart) II-45
Taiwan II-45
Table 64: Taiwanese Imports of Golf Equipment in the Recent
Past (2004): Percentage Share Breakdown of Value Imports by
Key Countries - Japan, China, the US and Others (includes
corresponding Graph/Chart) II-46
Korea II-46
Key Statistics: II-46
Table 65: Key Golf Statistics in Korea (2007) II-46
Table 66: Korean Imports of Golf Balls in the Recent Past
(2003): Percentage Share Breakdown of Value Imports by Key
Countries of Origin - US, Japan, China, Indonesia, Malaysia,
and Others (includes corresponding Graph/Chart) II-46
Table 67: Korean Exports of Golf Balls in the Recent Past
(2003): Percentage Share Breakdown of Value Exports by Key
Destination Countries - US, Japan, UK, The Netherlands,
Canada, and Others (includes corresponding Graph/Chart) II-47
Hong Kong II-47
Australia II-47
Market Share Statistics in the Recent Past II-47
Table 68: Australian Golf Equipment Market in the Recent
Past (2004): Percentage Share Breakdown of Value Sales by
Product Category - Golf Clubs, Golf Apparel & Accessories,
Golf Balls, Golf Bags, Golf Shoes and Golf Gloves (includes
corresponding Graph/Chart) II-47
Table 69: Australian Golf Course Market in the Recent Past
(2004): Percentage Share Breakdown of Revenues by Facility
Type (includes corresponding Graph/Chart) II-48
Table 70: Australian Golf Economy in the Recent Past (2004):
Percentage Share Breakdown of Revenues by Industry - Direct
Industries & Associated Industries (includes corresponding
Graph/Chart) II-48
Focus on Key Latin American Markets II-48
Argentina II-48
Market Overview II-48
Table 71: Argentine Market for Golf Equipment (2006):
Percentage Share Breakdown of Value Sales by Product
Category - Clubs, Balls, Shoes, Bags, Gloves, Shafts and
Others (includes corresponding Graph/Chart) II-49
Table 72: Argentine Imports of Golf Equipment & Accessories
(2006): Percentage Share Breakdown of Value Imports by Key
Countries of Origin - China, the US, Vietnam, Thailand,
Indonesia and Others (includes corresponding Graph/Chart) II-49
Brazil II-49
3. Product Overview II-50
Introduction II-50
Golf Equipment II-50
Golf Clubs II-50
Golf Club Parts II-50
Golf Balls II-51
Golf Bags II-51
Golf Gloves II-51
Consumer Base & their Key Characteristics II-52
Avid Golfers II-52
Value/Recreational Golfers II-52
Women Golfers II-52
Junior Golfers II-52
Golf Courses II-52
Basic Types of Golf Courses II-52
Public Course II-52
Members’ Clubs II-53
Hotel or Resort Courses II-53
Tournament Courses II-53
4. Product Innovations/Introductions II-54
Cleveland Golf Launches CG12 DSG Wedge II-54
Adams Golf Unveils Idea Pro Gold Hybrid and Hybrid Irons II-54
Aldila Introduces New S-core Technology™ Featured VooDoo Shaft II-54
Callaway Golf Launches I-MIX™ Technology for Club Customization II-55
Nike Golf Releases New SQ SUMO Drivers II-55
TaylorMade Golf Launches New Versions of Burner Rescue Hybrids II-55
TaylorMade Golf Releases Two Versions of Burner Fairway Woods II-55
TaylorMade Golf Launches New r7® CGB MAX Rescue® Hybrid II-56
TaylorMade Golf Launches New Tour Burner® Irons II-56
TaylorMade Launches New Tour Burner® Driver II-56
TaylorMade Unveils the New Z TP Wedge Built Upon Z Groove II-57
Adidas Golf Launches POWERBAND Sport Shoe II-57
Bridgestone Golf Expands West Coast Design Wedges II-57
Bridgestone Launches J36 Hybrid Utility Clubs II-58
Graphite Design Launches New Tour AD Throttle Shaft Model II-58
Cleveland Golf Unveils VP™ Milled Putter Line II-58
Cleveland Rolls Out Club Count Technology- based V-14 Cart Bag II-58
Cleveland Unveils HiBORE®/Gold Combo Set and CG Tour Irons II-59
GEL Golf Launches Paul Hurrion Putters Range II-59
FootJoy Introduces New Style AQL Golf Shoes II-59
Evolve Golf to Introduce New Version Epoch Golf Tee II-59
Golfworks to Introduce Golfworks KE4 V Irons II-60
HiPPO Golf Launches New Hex TX Driver II-60
Kasco to Introduce Kasco Silver Wing Putters II-60
FootJoy Launches Golf Shoes for Men II-61
PING Introduces Cosmos Golf Shirts II-61
PING Introduces SF6 Trolley Bag II-61
Adidas Launches TOUR360 3.0 Shoe II-61
Dixon Rolls Out Dixon Earth Ball II-61
HJ Launches Daisy Golf Glove II-62
Mizuno Introduces MX100 Irons II-62
Ping to Roll out Floating Golf Clubs II-62
Ping Unveils Rapture V2 Golf Equipment II-62
PUMA Unleashes Puma Chrome Weekender Bag Collection II-62
TaylorMade Launches Burner® Plus Irons II-63
Wilson Introduces Wilson Fg59 Irons II-63
Sun Mountain Launches New H2NO Golf Bag II-63
Golf Warehouse Rolls Out Fall 2008 Golf Collection II-64
E-motion Introduces Electric Golf Caddies in the US II-64
Etonic Launches Golf Footwear Line II-64
FootJoy Expands Red Label Collection II-65
Hireko Golf Rolls Out Power Play System Q2 Irons II-65
Ashworth to Launch Fall 2008 Collection II-65
G.R.I.P. Launches Hybrid Golf Clubs II-66
FootJoy Introduces New Glove II-66
Nike Introduces Nike Golf Hybrid Sumo2 Iron Set II-66
ECCO Introduces C-Force GTX II-66
ECCO Introduces Casual Cool Hydromax Golf Shoes II-67
Cobra Golf Launches Camoflage Golf Bag II-67
Powakaddy Introduces Deluxe PU Cart Bag and Tour Cart Bag II-67
Hilly Billy Introduces New Push Trolley II-67
Nike Golf Releases Tiger Woods Platinum Golf Apparel II-67
Cobra Golf Launches King Cobra Pro MB/CB Irons II-67
Cobra Golf Unleashes 2008 King Cobra FP Irons II-68
Kasco Introduces Kasco Power Tornado Driver II-68
Tracey Lynn Golf Launches 2008 Collection of Womens Golf
Clothing II-68
Benross Launches 2008 Golf Bag Collection II-68
Benross Introduces Benross Veloct Driver II-69
Rodenstock Unveils ProAct Classic Eyewear Series II-69
Adidas Golf Unveils 2008 Golf Clothing Collection II-69
Titleist Introduces PTS Roll and PTS Carry Golf Balls II-69
Nicklaus Golf Introduces Brass Ring Putter II-69
Cobra Golf Launches King Cobra S9 irons II-70
Swing Science Unveils S-800 Cast Iron II-70
Cleveland Golf Introduces Cleveland CG Tour Irons II-70
Tour Edge Unveils Exotic XCG Driver II-70
Titleist Unleashes DT Roll, DT Carry Golf Balls II-70
Boccieri Golf Launches Deep Face Models for 2008 II-71
Burton Launches High-Performance Golf Bags II-71
Callaway Introduces I-MIX Driver II-71
Keri Releases Mk Series of Golf Accessories II-72
MacGregor Rolls Out 2008 Golf Clubs Line II-72
Odyssey Unveils Sabertooth Putter II-73
Ping Rolls out Karsten Putters II-73
TaylorMade-adidas Releases Limited Edition of r7® XR Golf Clubs II-73
Game Theory Introduces Digital Shield® Open Palm Glove II-73
Honma Golf Launches New Products in Beres Series II-74
Taylormade Golf Unveils Burner TP and Burner Drivers II-74
Nike Launches Victory Red Iron Series II-74
TaylorMade Unveils Tour Preferred Irons II-75
Sports HQ Launches Junior Golf Club Sets II-75
Titleist Launches New Golf Equipment Line II-76
Nivo Rolls Out 2009 Spring Golf Line for Men II-76
Bridgestone Launches Gravity Chamber Hybrid Clubs II-76
Callaway Releases 2007 Golf Product Range II-76
Callaway Rolls Out 2008 Golf Offerings II-76
Cleveland Golf Launches HiBORE™ Irons II-77
Cleveland Releases CG14™ Wedge II-77
Cleveland Unveils New CG GOLD and CG RED Irons II-77
Titleist Launches PRO V1X and PRO V1 Golf Balls II-78
TaylorMade Extends 2008 Golf Ball Product line II-78
Adams Golf Launches Idea A3OS Hybrid Irons II-79
Adams Golf Introduces Boxer Technology™ based Idea A3 Hybrid
Irons II-79
Adams Golf Launches New Insight Series of Fairway Woods and
Drivers II-80
Adidas Golf Introduces New Cold Weather Golfer Apparels II-81
TaylorMade Golf Releases New 2008 Line of Golf Glove II-82
Puma Debuts Golf Shoe Swing GTX II-82
Precision Tees Unleashes Tees with Adjustable Height II-82
TaylorMade® Golf Unveils Burner® XD Iron with Distance
Enhancement Technologies II-82
TITLEIST Unleashes NXT Golf Balls II-83
Element 21 Golf Company Unveils Emc2 Driver II-83
GRIP Launches OWT Wide Sole Irons II-83
TaylorMade Unveils r7 CGB MAX Family of Clubs II-83
Yamaha Launches Electric Golf Car in US II-84
Nike Golf Launches Womens Golf Shoe II-84
Adams Golf Unleashes RPM 460 Titanium Driver II-84
Adams Golf Unveils Idea Pro hybrid II-84
Callaway Golf Launches Fusion® Wide Sole Irons II-84
TaylorMade Debuts r7® Iron II-84
GDI Extends Purple Ice Series to Suit Golfers Aggressive Swings II-85
Precept Debuts XP3 for Improved Distance and Feel II-85
Cobra Golf Launches HS9 Series of Fairway and Drivers II-85
5. Recent Industry Activity II-86
TaylorMade-adidas Golf Merges with Ashworth II-86
Dicks Acquires Maxfli® Brand from TaylorMade- adidas Golf II-86
Nike, the Sports HQ Enter into Agreement II-86
Adams Golf and Keri Golf Enter Into a Partnership II-86
Callaway Golf to Manufacture St. Andrews Links Products II-86
Acushnet to Set up Golf Ball Facility in Asia II-86
Ashworth Takes over Fletchers Trademarks II-87
ForeFront Sets up ForeFront Centre in Mississippi II-87
GRIP to Merge with Linksman II-87
Mizuno to Set up Australia Mizuno II-87
SRI Sports to Merge Srixon and Cleveland II-87
Top-Flite and Callaway Golf Enters into Partnership with City
Parks II-88
Nike Golf and Shirble Store Partners to Launch Specialty Store
in Shenzhen II-88
Gogie Girl Enters into a Partnership with G&G Golf II-88
Golf Town Announces Expansion to 38 Locations II-88
TMAG Enters into a Three-Year Agreement with RCGA II-88
FST, Proavance Corp Ink Agreement II-88
Tiger Woods to Unleash Golf Clubs for Ultra-Affluent II-89
Adams Golf Inks Distribution Agreement with Infinics II-89
Calvin Klein Enters Into Licensing Agreement with Windsong Sport II-89
Dynamic Brands Acquires Slotline Golf II-89
True Temper Completes CN Precision Acquisition II-89
New Wave Takes over Cutter & Buck II-90
GPS Concludes Direct Golf Acquisition II-90
Oaktree Acquires Fu Sheng of Taiwan II-90
SRI Sports Agrees to Acquire Cleveland Golf II-90
Element 21 and Premium Golf Management Sign Distribution
Agreement II-90
Crocs Takeover Bite Footwear II-90
True Temper Acquires Golf Shaft Assets from Royal Precision II-90
Summit Golf Acquires EP Pro Golf Apparel Firm II-91
ForeFront Holdings Pockets Burton Golf II-91
Redux Holdings to Acquire Stakes in GolfGear II-91
Golf Galaxy to Acquire GolfWorks II-91
Datrek Miller Signs Partnership Deal with Wilson II-91
Mizuno Partners with Putter Designer to Launch Two Putter Lines II-91
Golf Town Inks Pacts with Online Retailer II-91
6. Focus on Select Players II-92
Adams Golf, Inc. (US) II-92
Aldila, Inc. (US) II-92
Amer Sports Corporation (Finland) II-92
Bridgestone Golf, Inc. (US) II-92
Callaway Golf Company (US) II-93
Carbite Golf Inc (US) II-93
Dixon Golf (US) II-93
Etonic Worldwide (US) II-93
Fortune Brands Inc (US) II-93
Graphite Design International Inc (US) II-94
Hippo Golf Company (UK) II-94
Karsten Manufacturing Corporation (US) II-94
MacGregor Golf Company (US) II-94
Mizuno USA Inc (US) II-94
NIKE Inc (US) II-95
Nike Golf (US) II-95
Slazenger (Australia) II-95
SRI Sports Limited (Japan) II-95
Roger Cleveland Golf Company Inc (US) II-95
TaylorMade-adidas Golf (US) II-96
Ashworth Inc (US) II-96
True Temper Sports Inc (US) II-96
7. Global Market Perspective II-97
Table 73: Global Recent Past, Current & Future Analysis for
Golf Equipment by Geographic Region/Country - North America,
Japan, Europe and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) II-97
Table 74: Global 10-Year Perspective for Golf Equipment by
Geographic Region- Percentage Breakdown of Dollar Sales for
North America, Japan, Europe and Rest of World Markets for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-98
Table 75: Global Recent Past, Current & Future Analysis for
Golf Equipment by Product Segment- Golf Clubs, Golf Balls, and
Golf Gloves and Bags Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-99
Table 76: Global 10-Year Perspective for Golf Equipment by
Product Segment - Percentage Breakdown of Dollar Sales for
Golf Clubs, Golf Balls and Golf Gloves and Bags for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) II-100
III. COMPETITIVE LANDSCAPE
- Adams Golf, Inc.
- Aldila, Inc.
- Amer Sports Corporation
- Bridgestone Golf, Inc.
- Callaway Golf Company
- Carbite Golf Inc.
- Dixon Golf
- Etonic Worldwide
- Fortune Brands Inc.
- Graphite Design International Inc.
- Hippo Golf Company
- Karsten Manufacturing Corporation
- MacGregor Golf Company
- Mizuno USA Inc.
- NIKE Inc.
- Nike Golf
- Slazenger
- SRI Sports Limited
- Roger Cleveland Golf Company Inc.
- TaylorMade-adidas Golf
- Ashworth Inc.
- True Temper Sports Inc.
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