Contents:

Executive Summary 1. Market Definition REPORT COVERAGE. MARKET SECTORS Ethnic Foods Rice MARKET TRENDS Impact of the Recession New Product Innovation Factory Closures Rising Costs of Raw Materials ECONOMIC TRENDS Population Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008 Gross Domestic Product Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008 Inflation Table 3: UK Rate of Inflation (%), 2004-2008 Unemployment Table 4: Actual Number of Unemployed Persons in the UK (million), 2004-2008 Household Disposable Income Table 5: UK Household Disposable Income Per Capita (£), 2004-2008 MARKET POSITION The UK Table 6: Consumer Expenditure on Ethnic Foods and Rice as a Percentage of Total Household Expenditure on Food in the UK (£m and %), 2004-2008 Overseas 2. Market Size THE TOTAL MARKET Table 7: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2004-2008 Figure 1: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2004-2008 BY MARKET SECTOR Ethnic Foods Table 8: The Total UK Ethnic Foods Market (excluding rice) by Sector by Value at Current Prices (£m at rsp and %), 2008 Figure 2: The Total UK Ethnic Foods Market (excluding rice) by Sector by Value at Current Prices (%), 2008 Indian Food. Table 9: The UK Indian Food Subsector by Value at Current Prices (£m at rsp and %), 2004-2008 Chinese Food Table 10: The UK Chinese Food Subsector by Value at Current Prices (£m at rsp and %), 2004-2008 Mexican/Tex-Mex Food Table 11: The UK Mexican/Tex-Mex Food Subsector by Value at Current Prices (£m at rsp and %), 2004-2008 Thai Food Table 12: The UK Thai Food Subsector by Value at Current Prices, (£m at rsp and %), 2004-2008 Caribbean Food Table 13: The UK Caribbean Food Subsector by Value at Current Prices (£m at rsp and %), 2004-2008 Other Ethnic Foods Table 14: The UK Other Ethnic Foods Subsector by Value at Current Prices (£m at rsp and %), 2004-2008 Rice Table 15: The Total UK Rice Market by Value at Current Prices (£m at rsp), 2004-2008. OVERSEAS TRADE Table 16: Overseas Trade in Selected Ethnic Foods (£m), 2008 3. Industry Background RECENT HISTORY NUMBER OF COMPANIES Table 17: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Turnover Sizeband (number and %), 2008 EMPLOYMENT Table 18: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Manufacture of Food, Beverages and Tobacco by Employment Sizeband (number and %), 2008. REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION Table 19: The Total UK Grocery Market by Share of the Leading Supermarket Chains (%), 12 Weeks Ending 25th January 2009 HOW ROBUST IS THE MARKET Table 20: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Age of Business (number and %), 2008 LEGISLATION Food Safety Act Other Food Legislation KEY TRADE ASSOCIATIONS British Frozen Food Federation Chilled Food Association Food and Drink Federation Food Processors Association 4. Competitor Analysis THE MARKETPLACE MARKET LEADERS. Associated British Foods PLC Daloon Foods (UK) Ltd Discovery Foods Ltd General Mills Berwick Ltd Greencore Group PLC HJ Heinz Company Ltd Noon Products Ltd Premier Foods PLC Tilda Ltd Unilever PLC Wrigley Candy UK OTHER COMPANIES GraceKennedy (UK) Ltd Honeytop Speciality Foods Ltd Kikkoman Trading Europe Gmbh Northern Foods PLC RH Amar & Co Ltd S&A Foods Group Ltd Sco-Fro Foods Ltd OUTSIDE SUPPLIERS MARKETING ACTIVITY Main Media Advertising Expenditure Table 21: Main Media Advertising Expenditure on Selected Ethnic Foods and Rice (£000), Year Ending December 2008 Exhibitions and Trade Shows 5. Brand Strategy INTRODUCTION COMPANIES’ BRANDS Amoy Associated British Foods PLC Discovery Foods Ltd General Mills Berwick Ltd Mars (Wrigley Candy UK) Premier Foods PLC Tilda Ltd Unilever PLC. 6. Strengths, Weaknesses, Opportunities and Threats 43 STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 7. Buying Behaviour CONSUMER PENETRATION Chilled and Frozen Ready Meals Table 22: Usage of Chilled and Frozen Ready Meals in the Past 12 Months by Sex, Age, Social Grade and Region (% of main shoppers), Year Ending March 2008 Table 23: Usage of Chilled and Frozen Ready Meals in the Past 12 Months by Frequency of Use by Sex, Age, Social Grade and Region (% of main shoppers), Year Ending March 2008 Cooking Sauces. Table 24: Usage of Cooking Sauces in the Past 12 Months by Frequency of Use by Sex, Age, Social Grade and Region (% of main shoppers), Year Ending March 2008 Table 25: Usage of Cooking Sauces in the Past 12 Months by Type of Cuisine by Sex, Age, Social Grade and Region (% of main shoppers), Year Ending March 2008 Instant Savoury Snacks Table 26: Usage of Instant Savoury Snacks in the Past 12 Months by Frequency of Use by Sex, Age, Social Grade and Region (% of main shoppers), Year Ending March 2008 8. Current Issues EUROPE Food Labeling in the EU POLITICAL SCENE Groceries Market Investigation — Final Report Groceries Supply Code of Practice Ombudsman for Suppliers Food Policy and Food Issues in the UK Food-Price Inflation Remains High LEGISLATION The Temporary Workers Directive CORPORATE ACTIVITY TECHNOLOGY Shelf Life for Chilled Products Could Be Extended THE ENVIRONMENT Ethnic Food Groups Pledge Cut in Transport Miles Packaging 9. The Global Market INTRODUCTION ETHNIC FOODS The US Market The European Market RICE Overview Production and Consumption of Rice Table 27: World Rice Production, Consumption and Stocks (000 metric tons), 2004/2005-2007/2008 Table 28: World Rice Production by Country (000 metric tons), 2004/2005-2007/2008 Table 29: World Rice Consumption by Country (000 metric tons), 2004/2005-2007/2008 Table 30: World Rice Exports by Country (000 metric tons), 2004/2005-2007/2008 Table 31: World Rice Imports by Country (000 metric tons), 2004/2005-2007/2008 10. Forecasts INTRODUCTION General Economic Forecasts Population Table 32: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013 Gross Domestic Product Table 33: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013 Inflation Table 34: Forecast UK Rate of Inflation (%), 2009-2013 Unemployment Table 35: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013 FORECASTS 2009 TO 2013 Table 36: The Forecast Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2009-2013 MARKET GROWTH Figure 3: Growth in the Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2004-2013 FUTURE TRENDS Impact of the Recession on Demand for Soups Downward Price Pressure on Premium Brands Corporate Activity 11. Company Profiles ASSOCIATED BRITISH FOODS PLC DISCOVERY FOODS LTD GENERAL MILLS BERWICK LTD PREMIER FOODS PLC TILDA LTD UNILEVER PLC WRIGLEY CANDY UK 12. Company Financials 13. Further Sources Associations General Sources Government Publications Other Sources Key Note Sources Understanding TGI Data 98 Number, Profile, Penetration Social Grade Standard Region Research Range of Reports

Companies Mentioned

-Associated British Foods Plc -Discovery Foods Ltd -General Mills Berwick Ltd -Premier Foods Plc -Tilda Ltd -Unilever Plc -Wrigley Candy Uk