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Russia: Growth Market for the Future Product Image

Russia: Growth Market for the Future

  • Published: January 2009
  • Region: Russia
  • Euromonitor International

The fourth of the BRIC economies to be the subject of a special strategy briefing focus, Russia continues to thrive. In the eight years of President Putins “managed democracy”, Russia has become a consumer power to be reckoned with. With Russian elites already overtaking Europeans in terms of conspicuous consumption, the consumer potential - and with it the scope of Western brands - is boundless once wealth trickles down to the bulk of consumers - credit crunch considered. This report looks in depth at the key drivers and operator response.

Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage

Russia: Growth Market for the Future
Euromonitor International
January 2009
List of Contents and Tables
Executive Summary
Demand Factors
Summary 1 Opportunities and Challenges Affecting Demand for Consumer Products and Services
Consumer Market Trends
Chart 1 Key Consumer Markets in Russia 2002/2007
Outlook
Chart 2 Forecast Growth in Key Consumer Markets in Russia 2007/2012
Introduction
Overview
Summary 2 Russia: Key Facts
The Importance of Russias Natural Resources
Political Background
The Economic Picture
Economic Overview
Table 1 Russia: Economic Indicators 2002-2007
Chart 3 Inflation, Real Money Supply Growth and Real Private Sector Credit Growth: January 2001-January 2008
Problems With Infrastructure
The Business Environment
Chart 4 FDI Inflows into Russia 2002-2007
Regional Inequalities
Comparison With Other BRIC Markets
Summary 3 Comparison of BRIC Market Economic Indicators
Market Drivers and Constraints
Growing Prosperity
Table 2 Russia: Households by Annual Income Band 2002-2007
Chart 5 Real Growth in Average Gross Income by Age Group 2001/2007
Table 3 Russia: Ownership of Selected "Luxury" Durables by Income Decile/Quintile (% households) 2006
Changing Spending Patterns
Table 4 Russia: Consumer Expenditure by Sector 2002-2007
Demographic Factors
Table 5 Russia: Key Demographic Data 2002-2007
Changing Household Structures
Chart 6 Russia: Households by Type 2002/2007
Improving Educational Standards
Urbanisation Trends
Table 6 Russia: Population by Rural/Urban Split 2002-2007
Chart 7 Major Cities 1980, 2000 and 2020
Consumer Borrowing
Chart 8 Personal and Total Loans Growth Rate, and Personal Loans as a Share of Total Loans Q1 2004-Q3 2007
Table 7 Russia: Number of Credit Cards and Transactions 2003-2008
Changing Eating Habits
Attitudes Towards Health and Beauty
Attitudes Towards the Environment
Shopping Trends
A Culture of Luxury
Table 8 Attitudes of Affluent Consumers Towards Luxury Brands 2007
Summary 4 Top Ten Luxury Segments 2008
Illegal Trade
Table 9 Values of Counterfeit and Pirated Goods in Russia 2008
The Influence of Media and Advertising
Chart 9 Adspend 2003-2008
Modern Communications
Chart 10 Possession of PCs and Growth of Internet Users 2003-2008
Consumer Market Trends
Packaged Food
Table 10 Russia: Sales of Packaged Food and Hot Drinks by Sector 2002/2007
Soft Drinks
Table 11 Russia: Sales of Soft Drinks by Sector 2002/2007
Alcoholic Drinks
Table 12 Russia: Sales of Alcoholic Drinks by Sector 2002/2007
Cosmetics and Toiletries
Table 13 Russia: Sales of Cosmetics and Toiletries by Sector 2002/2007
Other FMCGs
Table 14 Russia: Sales of Other FMCGs by Market 2002/2007
Consumer Durables
Table 15 Russia: Sales of Selected Durable Goods by Market 2002/2007
Automotives
Consumer Foodservice and Tourism
Table 16 Russia: Sales of Consumer Foodservice and Tourism 2002/2007
Retail Developments
Store-based Retailing
Table 17 Russia: Retailers Sales by Type of Outlet 2002/2007
Non-store Retailing
Table 18 Russia: Non-store Based Sales by Type 2002-2007
Outlook
Political and Economic Prospects
Table 19 Russia: Forecast Economic Indicators 2008-2012
Trends To Watch
Retailing Outlook
Consumer Market Forecasts
Table 20 Russia: Forecast Sales of Packaged Food by Sector 2007/2012
Table 21 Russia: Forecast Sales of Soft Drinks by Sector 2007/2012
Table 22 Russia: Forecast Sales of Alcoholic Drinks by Sector 2007/2012
Table 23 Russia: Forecast Sales of Cosmetics and Toiletries by Sector 2007/2012
Table 24 Russia: Forecast Sales of Other FMCGs by Sector 2007/2012
Table 25 Russia: Forecast Sales of Selected Durable Goods by Sector 2007/2012

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