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Anti-aging Skincare in the United States 2009


Description: The market for anti-aging skincare has experienced robust growth during 2003-08, with a slight slowdown in growth in 2008 due to the economic crisis. Anti-aging products have been driving sales in the facial skincare market overall, and facial anti-aging products continue to make up the bulk of this market, with anti-aging body skincare products a distant second. While men are awakening to the importance of an anti-aging skincare regimen, female Baby Boomers continue to lead the charge in pushing sales figures higher and demanding products that cater to their needs.

This report provides in-depth information on the above topics, as well as:

- Exploration of the emerging trends within the anti-aging industry, which includes not just the notion of highly functional products that multi-task, but also the idea of making anti-aging products more fun an exciting
- The impact of the current economic crisis on the purchasing behaviors of consumers in the anti-aging skincare market
- Analysis of product trends in light of consumer attitudes towards brands, marketers and retailers
- The exploration of sales performances of the different anti-aging skincare segments, as well as a look at advertising within the anti-aging skincare category overall
- An in-depth look at the current makeup of the core anti-aging skincare consumers and their needs


Contents: - Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A healthy industry
- Anti-aging facial skincare sales are the key to future category growth
- Functional is key…
- ...but fun can also be important
- Baby Boomers driving the market
- Retail channel preferences
- Facial skincare consumers
- Market Size and Forecast
- Key points
- Baby Boomers seeking the fountain of youth
Figure 1: U.S. sales of anti-aging skincare, at current prices, 2003-13
Figure 2: U.S. sales of anti-aging skincare, at inflation-adjusted prices, 2003-13
- Wal-Mart sales
- Competitive Context
- Botox and other anti-aging treatments through doctors
- Disposable personal income a factor in growth
- Spa treatments
- Prevalence of anti-aging ingredients and claims
- Segment Performance
- Key points
- Obsession with youthfulness drives the market
- Economy having an impact
Figure 3: U.S. sales of anti-aging skincare, segmented by type, 2006 and 2008
- Segment Performance—Anti-aging Facial
- Key point
- Demographics in play
- Sales of facial anti-aging products
Figure 4: U.S. sales of facial anti-aging products, at current prices, 2003-13
- Segment Performance—Anti-aging Body
- Key point
- Demand is relatively low for anti-aging body products
- Sales of body anti-aging products
Figure 5: U.S. sales of body anti-aging products, at current prices, 2003-13
- Market Drivers
- Female Baby Boomers fuel growth
Figure 6: Female population, by age, 2003-13
- Men increase their interest in anti-aging products
Figure 7: Male population, by age, 2003-13
Figure 8: Concern over specific signs of aging among males, by age, December 2008
- Leading Companies
- Drug store and masstige brands
- Oil of Olay
- Neutrogena
- L’Oréal
- Prestige and Dr. brands
- Perricone
- Prescriptives
- L’Occitane
- Dermalogica
- Innovation and Innovators
- Other new products
- Retail Channels
- Key point
- Channel sales
Figure 9: U.S. percent distribution of sales of cosmetics, face creams, perfumes/colognes, etc., by retail channel, 2003-08
- Advertising and Promotion
Figure 10: Television Ad for Avon Anew Rejuvenate, 2008
Figure 11: Television ad for Bioré Daily Cleanser, 2008
Figure 12: Television ad for Jergens Daily Moisturizer, 2008
Figure 13: Television ad for Olay Regenerist Wrinkle Treatment, 2008
Figure 14: Television ad for Olay Regenerist Lifting Program, 2008
Figure 15: Television ad for Neutrogena Healthy Skin Rejuvenator, 2008
- Anti-aging Skincare Usage
- Usage of different types of products
Figure 16: Facial skincare products used, by gender, December 2008
Figure 17: Facial skincare products used, by age, December 2008
Figure 18: Facial skincare products used, by income, December 2008
Properties of different types of products
Figure 19: Properties of facial skincare products used, by gender, December 2008
Figure 20: Properties of facial skincare products used, by age, December 2008
- Product attributes
Figure 21: Ingredients found in skincare products typically used, by gender, December 2008
Figure 22: Ingredients found in skincare products typically used, by age, December 2008
Purpose of facial cleansing or medicated products
Figure 23: Purpose of skincare products typically used, by gender, December 2008
Figure 24: Purpose of skincare products typically used, by age, December 2008
- Attitudes Towards Aging
- Aging concerns
Figure 25: Concerns about aging, December 2008
Figure 26: Concerns about aging, by gender, December 2008
- Areas of body most concerned about
Figure 27: Top areas of concern, by gender, December 2008
Figure 28: Top areas of concern, by age, December 2008
- Steps taken to address aging concerns
Figure 29: Steps taken to prevent the signs of aging, by gender, December 2008
Figure 30: Steps taken to reverse the signs of aging, by gender, December 2008
Figure 31: Steps taken to prevent the signs of aging, by age, December 2008
- Attitudes Towards Anti-aging Products
- Cost concerns
Figure 32: Concerns about costs, by gender, December 2008
Figure 33: Concerns about costs, by age, December 2008
Figure 34: Why less expensive options have not been pursued, by gender, December 2008
- Experiences with anti-aging products
Figure 35: Experiences with products, by gender, December 2008
Figure 36: Experiences with products, by age, December 2008
Figure 37: Experiences with products, by gender, December 2008
- Race and Hispanic Origin
- Usage of different types of products
Figure 38: Facial skincare products used, by race/Hispanic origin, December 2008
- Aging concerns
Figure 39: Concerns about aging, by race/Hispanic origin, December 2008
- Steps taken to address aging concerns
Figure 40: Steps taken to prevent the signs of aging, by race/Hispanic origin, December 2008
- Experiences with anti-aging products
Figure 41: Experiences with products, by race/Hispanic origin, December 2008
- Product attributes
Figure 42: Ingredients found in skincare products typically used, by race/Hispanic origin, December 2008
- Appendix: Other Useful Consumer Tables
Figure 61: Concerns about aging, by age, December 2008
Figure 62: Why less expensive option not pursued, by age, December 2008
Figure 63: Experiences with products, by age, December 2008
- Appendix: Trade Associations


Companies Mentioned - General Merchandise Distributors Counsel (GMDC) - Society of Cosmetic Chemists (SCC)


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