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Bar Code Printers Volume 3B: Bar Code Printers, EMEA Product Image

Bar Code Printers Volume 3B: Bar Code Printers, EMEA

  • ID: 993389
  • August 2008
  • Region: Africa, EMEA, Europe, Middle East
  • 133 Pages
  • VDC Research Group, Inc

RESEARCH OVERVIEW:

Pages: 132
Exhibits: 49
Profiled Companies: 0
Primary Sources/Telephone Sample Size: 15
Market Forecast Coverage: 2007-2012
Regional Market Coverage: Europe, Middle East, Africa (EMEA)

DETAILED OVERVIEW:

VDC Research Group's 2008 Global AIDC Industry Business Planning Service (“The AIDC Service”) is a continuation and expansion of research initiated in 1986 with the publication of VDC’s first AIDC market analysis: The Market for Bar Code Products – A Strategic Analysis. The AIDC Service includes four distinct volumes – each covering an AIDC technology. Within each volume, VDC provides separate chapters analyzing the three regional markets.

The technologies covered include:
- Handheld Bar Code Scanners
- Stationary Bar Code Scanners
- Bar Code Printers; and
- Bar Code Printer Consumables

Within each volume, VDC provides separate chapters analyzing the three regional markets.

This volume (Volume 3B) of the 2008 Global AIDC Industry Business Planning Service includes coverage of the EMEA market for bar code printers.

The remaining regional markets and technologies are also available for purchase. For more details on these, please see the 'Also Available' links below.

Format is PowerPoint + Excel

PowerPoint
- Delivered as unlocked PDFs for easy re-use
- Contains all key findings and recommendations
- Generally 30 – 60 slides (some longer)

Excel
- Contains significant additional charts and tables
- Generally 50 – 250 charts / tables
- Sometimes interactive models

Note: Product cover images may vary from those shown

I-B EXECUTIVE SUMMARY – EMEA
INTRODUCTION

II QUALITATIVE MARKET ANALYSIS
INTRODUCTION
BAR CODE PRINTER TECHNOLOGY
Market Definitions
MARKET TRENDS
EMERGING TECHNOLOGY
2D Imaging
RFID Printer/Encoder
Direct Part Marking (DPM)
OnLine Data Validation (ODV)
Mobile Printing
VERTICAL MARKETS
Market Definitions
Market Trends
PRIMARY END-USER ENVIRONMENTS
Market Definitions
Market Trends
DISTRIBUTION CHANNEL
Market Definitions
Market Trends

III-B QUANTITATIVE MARKET ANALYSIS – EMEA
INTRODUCTION
BAR CODE PRINTER TECHNOLOGY SEGMENTATION
VERTICAL MARKET SEGMENTATION
PRIMARY END-USER ENVIRONMENT SEGMENTATION
DISTRIBUTION CHANNEL SEGMENTATION
PRINTER FEATURE SET SEGMENTATION
COUNTRY MARKET SEGMENTATION

IV QUALITATIVE COMPETITIVE ANALYSIS
INTRODUCTION
Overview of Leading Bar Code Printer Vendors

V-B QUANTITATIVE COMPETITIVE ANALYSIS – EMEA

VI CONCLUSIONS AND RECOMMENDATIONS
Market Size Summary
2008 Predictions

APPENDIX A: VENDOR PROFILES

APPENDIX B: BAR CODE SCANNER/PRINTER SUPPLIER LIST

APPENDIX C: RFID SUPPLIER LIST

LIST OF EXHIBITS

I-B EXECUTIVE SUMMARY – EMEA
IB-1 Forecasted EMEA Shipments of Bar Code Printers Segmented by Product
Type (Millions of Dollars)
IB-2 Forecasted EMEA Shipments of Bar Code Printers Segmented by Product
Type (Thousands of Units)
IB-3 Forecasted EMEA Shipments of Bar Code Printers Segmented by Economic
Sector (Millions of Dollars)
IB-4 Forecasted EMEA Shipments of Bar Code Printers Segmented by Primary
End-User Environment (Millions of Dollars)
IB-5 Forecasted EMEA Shipments of Bar Code Printers Segmented by
Distribution Channel (Millions of Dollars)
IB-6 Forecasted EMEA Shipments of Bar Code Printers by Country Market
(Millions of Dollars)

II QUALITATIVE MARKET ANALYSIS
Figure II-1 2D Symbology Comparison Chart
Figure II-2 Direct Part-Marking Technology Acceptance for Aero Engine
Parts

III-B QUANTITATIVE MARKET ANALYSIS – EMEA
IIIB-1 Forecasted EMEA Shipments of Bar Code Printers Segmented by Product
Type (Millions of Dollars)
IIIB-2 Forecasted EMEA Shipments of Bar Code Printers Segmented by Product
Type (Thousands of Units)
IIIB-3 Forecasted EMEA Shipments of Bar Code Printers Segmented by Product
Type (Average Factory Selling Price (AFSP) – Dollars)
IIIB-4 Forecasted European Shipments of Bar Code Printers Segmented by
Product Type (Millions of Dollars)
IIIB-5 Forecasted European Shipments of Bar Code Printers Segmented by
Product Type (Thousands of Units)
IIIB-6 Forecasted European Shipments of Bar Code Printers Segmented by
Product Type (Average Factory Selling Price (AFSP) - Dollars)
IIIB-7 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Product Type (Millions of Dollars)
IIIB-8 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Product Type (Thousands of Units)
IIIB-9 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Product Type (Average Factory Selling Price (AFSP) - Dollars)
IIIB-10 Forecasted EMEA Shipments of Bar Code Printers Segmented by Economic
Sector (Millions of Dollars)
IIIB-11 Forecasted European Shipments of Bar Code Printers Segmented by
Economic Sector (Millions of Dollars)
IIIB-12 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Economic Sector (Millions of Dollars)
IIIB-13 Forecasted EMEA Shipments of Stationary Thermal Transfer Bar Code
Printers Segmented by Economic Sector (Millions of Dollars)
IIIB-14 Forecasted EMEA Shipments of Stationary Direct Thermal Bar Code Printers
Segmented by Economic Sector (Millions of Dollars)
IIIB-15 Forecasted EMEA Shipments of Portable Thermal Bar Code Printers
Segmented by Economic Sector (Millions of Dollars)
IIIB-16 Forecasted EMEA Shipments of Non-Thermal Bar Code Printers Segmented
by Economic Sector (Millions of Dollars)
IIIB-17 Forecasted EMEA Shipments of Bar Code Printers Segmented by Primary
End-User Environment (Millions of Dollars)
IIIB-18 Forecasted European Shipments of Bar Code Printers Segmented by
Primary End-User Environment (Millions of Dollars)
IIIB-19 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Primary End-User Environment (Millions of Dollars)
IIIB-20 Forecasted EMEA Shipments of Stationary Thermal Transfer Bar Code
Printers Segmented by Primary End-User Environment (Millions of
Dollars)
IIIB-21 Forecasted EMEA Shipments of Stationary Direct Thermal Bar Code Printers
Segmented by Primary End-User Environment (Millions of Dollars)
IIIB-22 Forecasted EMEA Shipments of Portable Thermal Bar Code Printers
Segmented by Primary End-User Environment (Millions of Dollars)
IIIB-23 Forecasted EMEA Shipments of Non-Thermal Bar Code Printers Segmented
by Primary End-User Environment (Millions of Dollars)
IIIB-24 Forecasted EMEA Shipments of Bar Code Printers Segmented by
Distribution Channel (Millions of Dollars)
IIIB-25 Forecasted European Shipments of Bar Code Printers Segmented by
Distribution Channel (Millions of Dollars)
IIIB-26 Forecasted Middle East/Africa Shipments of Bar Code Printers Segmented
by Distribution Channel (Millions of Dollars)
IIIB-27 Forecasted EMEA Shipments of Thermal Transfer Bar Code Printers
Segmented by Distribution Channel (Millions of Dollars)
IIIB-28 Forecasted EMEA Shipments of Direct Thermal Bar Code Printers
Segmented by Distribution Channel (Millions of Dollars)
IIIB-29 Forecasted EMEA Shipments of Portable Thermal Bar Code Printers
Segmented by Distribution Channel (Millions of Dollars)
IIIB-30 Forecasted EMEA Shipments of Non-Thermal Bar Code Printers Segmented
by Distribution Channel (Millions of Dollars)
IIIB-31 Forecasted EMEA Shipments of Thermal Bar Code Printers Segmented by
List Price (Millions of Dollars)
IIIB-32 Forecasted EMEA Shipments of Non-Thermal Bar Code Printers Segmented
by List Price (Millions of Dollars)
IIIB-33 Forecasted EMEA Shipments of Stationary Thermal Bar Code Printers
Segmented by Web Width (Millions of Dollars)
IIIB-34 Forecasted EMEA Shipments of Portable Thermal Bar Code Printers
Segmented by Web Width (Millions of Dollars)
IIIB-35 Forecasted EMEA Shipments of Stationary Thermal Bar Code Printers
Segmented by Primary Connectivity/Communication Method (Millions of
Dollars)
IIIB-36 Forecasted EMEA Shipments of Portable Thermal Bar Code Printers
Segmented by Primary Connectivity/Communication Method (Millions of
Dollars)
IIIB-37 Forecasted EMEA Shipments of Bar Code Printers by Country Market
(Millions of Dollars)

V-B QUANTITATIVE COMPETITIVE ANALYSIS – EMEA
VB-1 EMEA Shipments of Bar Code Printers Segmented by Supplier Share
(Percent of Dollars)
VB-2 EMEA Shipments of Stationary Thermal Bar Code Printers Segmented by
Supplier Share (Excluding Shipments of RFID Printer/Encoders)
(Percent of Dollars)
VB-3 EMEA Shipments of Portable Thermal Bar Code Printers Segmented by
Supplier Share (Percent of Dollars)
VB-4 EMEA Shipments of Non-Thermal Bar Code Printers Segmented by Supplier
Share (Percent of Dollars)

Note: Product cover images may vary from those shown

Bar Code Printers: Is Bar Code Printing Showing its Age?

Bar code printing may finally be showing its age. As evidence, consider the following market trends that dramatically influenced the market last year:
- consolidation,
- rapid commoditization,
- extending beyond core competencies, and
- the emergence of a host of alternative/replacement technologies.

Consolidation continues to reshape the bar code printer supplier landscape. Recent M&A activity such as Avery Dennison’s purchase of Paxar, SATO’s acquisition of Checkpoint’s printer unit, Vector Capital’s purchase of Printronix, and Toshiba TEC’s acquisition of the Auto ID division of Ricoh has continued to create an environment in which there are an increasingly fewer number of suppliers with greater market clout.

Bar code printers continue to become more commoditized. As printer prices decrease and overall functionality and performance increases, it is becoming increasingly difficult for suppliers within the Americas and EMEA regions to compete with low-cost Asian manufacturers.

In order to compensate for widespread commoditization, bar code printer suppliers are beginning to diversify their product portfolios beyond hardware sales by offering software and supporting services as a way to add more value to their end users while increasing revenue potential.

Although maybe not a near-term threat, the number of technologies poised to compete with bar code printing continues to increase. Emerging technological threats include: direct part marking, electronic shelf labels, mobile bar coding, RFID, electronic paper and other display technology, and smart packaging – amongst others.

“Although the longer-term growth potential in the bar code printer market will be limited by these factors, there are still areas of solid growth where bar code printers can, and will, thrive in the near to mid term such as mobile printing, hybrid devices, and RFID,” cites Kevin M. Permenter, AIDC Analyst at VDC Research Group. “Sustaining growth in a market with rapid commoditization, a shrinking competitive landscape, and a growing number of competitive technologies is the task before today’s printer hardware companies. Now more than ever it is important to align innovation efforts with high growth areas and focus product design efforts on the rapidly changing end-user requirements and preferences.”

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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