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PhoCusWright's Consumer Travel Report
PhoCusWright, May 2009
PhoCusWright closely monitors developing trends in consumer behavior to foresee the impact they will have on the travel industry. Superficial analysis can easily result in faulty conclusions, particularly given the complexities of the travel planning process. PhoCusWright's Consumer Travel Report will provide the best market intelligence for travel suppliers and intermediaries. It offers a clear and updated understanding of the traveling U.S. consumer, including preferences and sentiments in relation to the current state of the travel industry.
The study will be released in two components. PhoCusWright's Consumer Travel Report will unveil the behaviors of the U.S. traveler: trip frequency, duration and spend. Part One will relate these behaviors by demographic segments such as age, gender and employment. Part Two relates traveler behavior to psychographic attitudes and values. PhoCusWright's Consumer Travel Report will help executives understand how consumers are adjusting travel behaviors this year and how spending patterns will differ across various segments.
- Intentions for 2009
- Frequency of travel
- Durations of trips
- Travel spend
- Spending increase/decrease
- Destination Selection Shopping Purchasing
- Preferred shopping channels
- Purchase influencers, preferred features