PhoCusWright's Consumer Travel Report Part One: Behavior Trends

PhoCusWright, April 2009, Pages: 47

For 10 years, PhoCusWright rigorously tracked online consumer trends with The PhoCusWright Consumer Travel Trends Survey(CTTS). This landmark survey has served as the standard in the travel industry for understanding channel trends and their impact on the marketplace. Looking back to 1997, air travel was by far the most popular travel product sold online and online surveying was likely to produce skewed results. Focusing on air travelers was relevant and surveying via telephone was necessary. However, it became apparent that it was time for a reboot as the industry matured. The result is PhoCusWright’s Consumer Travel Report (CTR).

This report sets new foundations: surveying through online methods and opening the definition of “traveler” to include those who have taken trips including air and/or hotel. Another major change from CTTS is a difference in some of the terminology used in this report. With Internet penetration past the 80% mark among U.S. adults, the reference to travelers with Internet access as “online travelers” has become superfluous.

OVERVIEW, METHODOLOGY AND KEY FINDINGS
- Overview
- Methodology and U.S. Traveler Population Projection
- Key Findings

STRATEGIC IMPLICATIONS

GENERAL TRAVEL BEHAVIOR
- Trip Frequency
- Trip Duration
- Annual Household Travel Spend
- Other General Travel Behaviors
- Travel Party Makeup
- International Travel

TRAVEL COMPONENT INCIDENCE AND INTENTIONS
- Lodging and Air Travel Incidence
- The Travel Planning Process
- The Destination Selection Phase
- The Shopping Phase
- The Travel Purchase Phase
- Online vs. Offline Purchasing

Travel Component Purchase Incidence and Frequency (Online and Offline)
Component Channel Purchase Behavior
OTA Shopping-to-Purchase Defectors

Appendix - Survey Respondent Demographical Information

Also available

• PhoCusWright's Consumer Travel Report

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