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Web 2.0 in Online Banking: A Progress Report

Description:
In 2008 it was forecast that Web 2.0 technology would begin to appear in online banking over the next 12 months. Now we return for a progress report.

Scope


- Web 2.0 technologies; widgets, gadgets, mashups, Twitter etc...

- Ffinancial services, particularly retail banking, but also asset management and other investment-related services


Highlights of this title

We have come across instances of Web 2.0 technology being used by banks in Europe to improve their marketing and communications activity, particularly with regard to the generation of consumer that is accustomed to interacting with the more customizable, programmable internet that Web 2.0 makes possible

Key reasons to purchase this title


- Gain an insight into the evolution of Web 2.0 technology and its use in a business context

- Se how FSIs are starting to use Web 2.0
Contents:
Overview
Catalyst
Summary

Analysis
There is still more Web 2.0 activity in US banks than elsewhere
Some banks are dabbling in social networking, particularly Twitter, for customer support
Bank of America
Wells Fargo
Barclaycard
Chase
ING Direct
Umpqua Bank
1stMariner Bank
Fortis
Mashups get a different reception from retail banks to other areas of financial services
FSIs outside retail banking are more prepared to use mashups, gadgets and widgets
Worklight enjoys more uptake outside retail banking
Mashups are talking to mashups across company boundaries
The technology offerings are maturing, with personalization a particular focus
S1 Corp separates the presentation layer from the business logic
Adobe offers RIA and RDA development tools
Wesabe evolves into a collaborative stance vis-à-vis banks

Recommendations
Leverage mashup contract wins from other areas of FS in talking to retail banks
Strike alliances with BI/CIM vendors
Develop technology to enhance banks use of Twitter for customer service/support

APPENDIX
Definitions
AJAX
Blogs
Gadgets
Mashups
RDAs
RIAs
RSS
Social Networking Sites
Virtual Worlds
Wikis
Methodology
Further reading
Ask the analyst
Disclaimer
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Web 2.0 in Online Banking: A Progress Report

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