• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
2009 Mobile Lottery Playership Study Product Image

2009 Mobile Lottery Playership Study

  • Published: May 2009
  • Region: North America
  • 35 Pages
  • InfoTek Research Group, Inc

Study Background:

As Lottery organizations across the U.S. seek to develop playership among the up-and-coming generations of Lottery players, many are also looking to the Internet and mobile phone as a platform for reaching this audience. Along with the current legal obstacles that Lotteries face in their effort to develop an Internet or mobile-based offering (UIGEA, The Wire Act, etc…), there are a number of other questions and opportunities to consider when developing a mobile strategy. Among these are:

- Understanding the target market for a mobile Lottery player segment
- Creating entertainment value for new generation of Lottery players
- Leveraging the mobile platform to increase playership on existing games and develop a
relationship with Lottery players
- Understanding the requirements and benchmarks of the mobile user experience

In order to assist with this effort, the author has taken the initiative to conduct a series of nationwide surveys of Lottery players in order to address the mobile Lottery’s potential playership, as well as determining the key points for Lottery organizations to be aware of when developing a mobile strategy.

The READ MORE >

Section 1 Introduction
1.1 Study Background
1.1.1 Strategy for InfoTek’s Spring 2009 Mobile Lottery Gaming Study
1.2 Objectives
1.3 Methodology

Section 2 Mobile Phone Usage Among Current Lottery Players
2.1 What type of mobile phones are Lottery players using?
2.2 Mobile Phone Feature Usage Behavior Among Today’s Lottery Players
2.3 Touch-Screen Devices and the Mobile Gaming Interface
2.4 Mobile-Only Households: A New Demographic

Section 3 Potential Playership for a Mobile Lottery Offering
3.1 Initial Likelihood to Play Lottery Games via Mobile Device
3.2 Obstacles to Adoption
3.3 Initial Likelihood to Play for Fun vs. For Cash Prizes

Section 4 Developing Relationships With Lottery Players Via Mobile Phone
4.1 Current Awareness of Lottery Players’ Clubs
4.2 Lottery-related Alerts and Downloadable Content via Mobile Phone
4.3 Propensity to Join Mobile Lottery Players’ Club

Section 5 Interactive Lottery Concepts for Mobile Phone
5.1 Second Hand Drawings via Mobile Phone
5.2 Interactive TV Show via Mobile Phone
5.3 Problem Gambling Resources Via Mobile Phone
5.4 Summary: Appeal of Interactive Lottery Concepts

Section 6 The Big Picture: Key Findings from the Study
6.1 Generation Y: The Next Generation of Lottery Players
6.2 Smartphones and the New Mobile Lottery Experience

- Web survey of U.S. Consumers
- Randomized sample
- n=250 (+/- 6.2% sample error)
- Fielded in March 2009

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
1 - 5 Users The report will be emailed to you. The report is sent in PDF format. This is a 1-5 user licence, allowing up to five users have access to the product.
Note: Product cover images may vary from those shown
More

RELATED PRODUCTS

Our Clients

Our clients' logos