Content Delivery Networks “Choices for ISPs & Carriers”
Illume Consulting, May 2009, Pages: 35
This report is an in-depth market report into the choices Carriers & ISPs have around content distribution. Content Delivery Networks (CDN) are shaping up to be one of the most challenging episodes in the context of global communications. The need to deliver large rich media such as video and gaming applications across the global environment has spawned the creation of dedicated CDNs. And as these organizations seek to circumvent the traditional carrier network; then the massive growth in rich media content presents both a challenge and an opportunity for the carriers. This report examines these concepts in detail, the strategies employed and the likelihood of their success.
The report includes:
- Explanations of ISP & Carrier Drivers
-- Network cost savings (Market data explaining growth of key media types & impact on Carrier/ISP networks)
-- Wholesale Revenue Protection
-- VOD/IPTV service creation
-- New service creation (Offering SAAS,CDN)
- Content Owner Strategies & requirements of a delivery partner
- Technical Options (Build, Acquisition or Partner)
- Existing Carrier strategies
- CDN provider market, who are the key players and their strategies
- Future of Content Delivery
Executive Summary
Market Drivers
Network Cost Savings
- New Wave of Content
- Global consistency
- Member Communities/Social Networking
- Video
- Variable Bit rate - smooth video experience
- IPlayer Effect
- Take away
New Service Offering
- Software as a Service & Application Acceleration
- Hosting Services
- Traditional CDN services
- Takeaway
VOD/IP TV service
Success Factors - Free
- ESPN - Licensed Access Model
- Takeaway
Wholesale revenue Protection
- CDN Squeezes Transit Revenues
- CDN effects on wholesale broadband provision
Takeaway
Content Owner Options & Requirements
Microsoft Example
What Content Owners want
Takeaway
Technical Options
Build
CDN Partnerships
- Cache Hosting
- CDN Resale
- Private Licensed CDN
- Hybrid Partnerships
Existing Carrier Strategy
Acquisition
Takeaway
CDN Provider Market
CDN Market Environment
Key Players
Future of Content Delivery
Ecosystem
Future Ecosystem
MATTHEW TOWNEND MD
Matt has unique experience of the content market and CDN market. He helped CacheLogic transform from a caching player into Velocix a CDN player; also recently he has advised carriers both in the UK, Europe, US, and African markets on launching CDN services. Prior to founding illume in 2005, Matthew was a pioneer in the ISP & carrier market. His career spanned the beginning of the ISPS market having been one of the early employees of the PIPEX, and he also held a number of Senior Director level positions in UUNET & MCI both on the sales, product & marketing sides of the business.
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