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iPhone Tariff Strategies


Description: The iPhone has captured the imaginations of consumers, and operators marketing departments, around the world and provided operators with a much needed marketing boost. This report analyses the available iPhone tariffs from 71 markets around the world.


Contents: Executive summary
In a nutshell
Ovum view
Key messages
iPhone tariff study facts and figures
Overview
Competition and operators
Prepaid
Devices
Post-paid customers
Free iPhones
Prepaid devices and a clue to subsidy levels
Post-paid contracts
Contract length
Monthly fees
Total cost of ownership
Value
The ‘average’ iPhone plan
Data
Voice minutes
Text messages




List of Tables
Table 1: Number of available iPhone tariff combinations by region
Table 2: Top ten markets for number of iPhone tariff combinations by country
Table 3: Number of iPhone operators per country
Table 4: Key global players, by number of iPhone markets and tariff combinations
Table 5: Consumer prepaid iPhone tariffs
Table 6: Markets with no consumer prepaid iPhone tariffs
Table 7: Operators offering free iPhones as part of a consumer post-paid contract offer
Table 8: Ten most expensive iPhone markets for monthly consumer post-paid contracts
Table 9: ‘All-you-can-eat’ iPhone packages offering unlimited- voice, text and data






List of Figures
Figure 1: Regional average iPhone device costs on consumer tariffs
Figure 2: Ten largest price differences between 8GB and 16GB iPhone devices
Figure 3: Ten smallest price differences between 8GB and 16GB iPhone devices
Figure 4: Average iPhone device prices on prepaid consumer tariffs
Figure 5: Number of iPhone consumer tariffs by contract length
Figure 6: Difference between average monthly fees for 8GB and 16GB iPhone consumer post-paid tariffs
Figure 7: Impact of competition on average monthly fee for consumer post-paid 16GB iPhone tariff
Figure 8: iPhone consumer post-paid affordability and market segmentation
Figure 9: Average iPhone voice, text and data allowances for 16GB iPhone consumer post-paid tariffs
Figure 10: Data allowance distribution for 16GB iPhone consumer post-paid tariffs by region
Figure 11: Data allowance and monthly cost for 16GB iPhone consumer post-paid tariffs by market
Figure 12: Voice allowance distribution for 16GB iPhone consumer post-paid tariffs by region
Figure 13: Voice allowance and monthly cost for 16GB iPhone consumer post-paid tariffs by market
Figure 14: SMS message allowance distribution for 16GB iPhone consumer post-paid tariffs by region
Figure 15: SMS message allowance and monthly cost for 16GB iPhone consumer post-paid tariffs by market





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