0 CHECKOUT

Grey Consumer Market Assessment 2009

  • ID: 998912
  • May 2009
  • Region: United Kingdom
  • 115 Pages
  • Key Note Ltd
1 of 4

FEATURED COMPANIES

  • Age Concern
  • Help the Aged
  • Saga Group Ltd
  • MORE

There are a number of social and demographic reasons behind the dramatic increase in the over-45 population, which grew from 21 million in 1986 to 24.7 million in 2006. It is well-known that the post-war `baby boom' — an increase in the birth rate that lasted from the mid-1940s to the early 1960s — has created a population `bulge' at each successive age group reached by those born during this period. As the `baby boomers' reach late middle age, the effect is compounded by an increase in life expectancy, which can be attributed to advances in healthcare and improved living conditions. This is a key factor explaining the large increase in the number of over-75s during the past 20 years.

Although the current state of the property market means that home ownership no longer offers quite the same level of financial security that it used to, it is still a good measure of prosperity. The years immediately after children have flown the nest can be a prime time for spending money on the home. Consumers tend to have more disposable income and may wish to make improvements to rooms such as kitchens and bathrooms, which may be showing signs of the wear and tear inflicted by family READ MORE >

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Age Concern
  • Help the Aged
  • Saga Group Ltd
  • MORE

Executive Summary

1. Introduction
BACKGROUND
DEFINITION

2. Strategic Overview
POPULATION STATISTICS
Table 2.1: The UK Population Aged Under and Over 45 Years (000), 1986-2006
Table 2.2: The UK Over-45 Population by Age (000), 1986-2006
Table 2.3: Life Expectancy at Birth in the UK by Sex (years), 1991-2006
Table 2.4: Life Expectancy at Age 65 in the UK by Sex (years), 2000-2006
INCOME
Table 2.5: Income and Source of Income in the UK by Age of Head of Household Reference Person† (£ and %), 2007
Figure 2.1: Income and Source of Income in the UK by Age of Head of Household Reference Person† (%), 2007
Table 2.6: Changes in Disposable and Gross Household Income in the UK by Age of Head of Household Reference Person† (£), 2004/2005 and 2007
EXPENDITURE
Table 2.7: Average Weekly Household Expenditure by Age of Household Reference Person† (£), 2007
Table 2.8: Average Weekly Household Expenditure by Age of Household Reference Person† (% of expenditure), 2007
CAR OWNERSHIP
Table 2.9: Household Car Ownership by Age (% of adults), Year Ending March 2008
Savings and Insurance
Table 2.10: Those Who Regularly Spend Money on Insurance Policies, and on Savings and Investments (% of respondents and over-45s), 2008

3. Home and Garden
INTRODUCTION
Table 3.1: Home Ownership by Tenure (% of respondents and over-45s), 2008
EXPENDITURE ON HOUSEHOLD FUEL
Table 3.2: Average Annual Household Expenditure on Electricity, Gas and Other Fuel by Age of Household Reference Person† (£), 2007
EXPENDITURE ON DIY AND HOME IMPROVEMENTS
Table 3.3: Average Annual Household Expenditure on Household Maintenance and Repair, and Alterations/Improvements by Age of Household Reference Person† (£), 2007
Table 3.4: Do-it-Yourself Activities Carried in the Home in the Past 12 Months by Age (% of adults), Year Ending March 2008
EXPENDITURE ON HOUSEHOLD GOODS AND SERVICES
Table 3.5: Average Annual Household Expenditure on Household Goods and Services by Age of Household Reference Person† (£), 2007
EXPENDITURE ON GARDENING
Table 3.6: Garden or Allotment Ownership by Age (% of adults), Year Ending March 2008
Table 3.7: Content of Gardens (% of adults and over-45s), Year Ending March 2008
Table 3.8: Average Annual Household Expenditure on Horticultural Goods, Garden Equipment and Plants by Age of Household Reference Person† (£), 2007
Table 3.9: Garden Items Bought in the Past 12 Months (% of adults and over-45s), Year Ending March 2008
MARKETING AND SUPPLIER ACTIVITY

4. Looking Good and Staying Healthy
INTRODUCTION
EXPENDITURE ON CLOTHING AND PERSONAL APPEARANCE
Table 4.1: Those Who Regularly Spend Money on Clothes (% of respondents and over-45s), 2008
Table 4.2: Average Annual Household Expenditure on Clothing and Footwear by Age of Household Reference Person† (£), 2007
Table 4.3: Average Annual Household Expenditure on Personal Care by Age of Household Reference Person† (£), 2007
HEALTH AND WELL-BEING
Expenditure on Medications
Table 4.4: Those Who Regularly Spend Money on Medications (% of respondents and over-45s), 2008
Vitamins and Supplements
Table 4.5: Vitamins and Other Supplements Taken in the Past 12 Months by Age (% of adults), Year Ending March 2008
Table 4.6: Type of Vitamins and Other Supplements Taken in the Past 12 Months by the Over-45s (% of adults and over-45s), Year Ending March 2008
Smoking
Table 4.7: Those Who Have Smoked Cigarettes in the Past 12 Months by Age (% of adults), Year Ending March 2008
Diet
Table 4.8: Average Annual Household Expenditure on Fresh Fruit and Vegetables (Excluding Potatoes) by Age of Household Reference Person† (£), 2007
Exercise
Table 4.9: Frequency of Taking Part in Sports and Leisure Activities (% of adults and over-45s), Year Ending March 2008
Table 4.10: Average Length of Participation in Sports and Leisure Activities (% of adults and over-45s), Year Ending March 2008
Table 4.11: Those Who Have Visited a Leisure Centre, Health Club or Gym in the Past 12 Months by Age (% of adults), Year Ending March 2008
MARKETING AND SUPPLIER ACTIVITY

5. Leisure and Holidays
INTRODUCTION
EXPENDITURE ON LEISURE GOODS AND SERVICES
Table 5.1: Average Annual Household Expenditure on Audio-Visual, Photographic and Information Processing Equipment by Age of Household Reference Person† (£), 2007
Table 5.2: Average Weekly Household Expenditure on Other Recreational Items and Equipment and on Pets by Age of Household Reference Person† (£), 2007
Table 5.3: Average Annual Household Expenditure on Newspapers, Books and Stationery by Age of Household Reference Person† (£), 2007
Table 5.4: Average Annual Household Expenditure on Recreational and Cultural Services by Age of Household Reference Person† (£), 2007
EATING OUT
Table 5.5: Frequency of Eating Out in Restaurants (% of adults and over-45s), Year Ending March 2008
Table 5.6: Types of Restaurant Visited in the Past 3 Months (% of adults and over-45s), Year Ending March 2008
HOLIDAYS AND TRAVEL
Table 5.7: Average Weekly Household Expenditure on Package Holidays by Age of Household Reference Person† (£), 2007
Table 5.8: Those Who Have had Any Holiday in the Past 12 Months by Age (% of adults), Year Ending March 2008
Table 5.9: Number of Family Members Who Went on Last Holiday by Age (% of adults), Year Ending March 2008
Table 5.10: Spending Plans for Holidays in the Next Year (% of respondents), 2008
Table 5.11: Cruise Taking Habits and Plans (% of respondents), 2008
MARKETING AND SUPPLIER ACTIVITY

6. PEST Analysis
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
Table 6.1: People Living Alone in Great Britain by Sex and Age (% of age group), 1986/1987 and 2006
TECHNOLOGICAL FACTORS
Table 6.2: Those with a PC in their Household by Age (% of adults), Years Ending March 2005 and 2008
Table 6.3: Main User(s) of the Household PC (% of adults and over-45s), Year Ending March 2008
Table 6.4: How the Household PC is Used (% of adults and over-45s), Year Ending March 2008

7. An International Perspective
EUROPE
Table 7.1: Population in EU Countries by Age (% of total population), 2006
THE WORLD
Table 7.2: Percentage of the Population Aged 60 or Over, 65 or Over and 80 or Over in the World, Major Areas and Regions, 2007

8. Consumer Dynamics
INTRODUCTION
Demographic Profile
Table 8.1: Demographic Profile of Respondents (%), 2008
Summary of Findings
Table 8.2: Regular Purchases (% of respondents and over-45s), 2008
SPENDING ON LEISURE
Books, Newspapers and Magazines
Table 8.3: Those Regularly Spending Money on Newspapers and Magazines (% of over-45s), 2008
Books, CDs, Records and Tapes
Table 8.4: Those Regularly Spending Money on Books, and CDs, Records and Tapes (% of over-45s), 2008
Eating Out and Drinking in Pubs
Table 8.5: Those Regularly Spending Money on Eating Out and Drinking in Pubs (% of over-45s), 2008
SPENDING ON HOLIDAYS
Table 8.6: Those Regularly Spending Money on Holidays in the UK and Abroad (% of over-45s), 2008
SPENDING ON CLOTHES
Table 8.7: Those Regularly Spending Money on Clothes (% of over-45s), 2008
SPENDING ON HOME AND GARDEN
Table 8.8: Those Regularly Spending Money on Gardening and Home Improvements (% of over-45s), 2008
SPENDING ON MORTGAGE OR RENT
Table 8.9: Those Regularly Spending Money on Mortgage and Rent (% of over-45s), 2008
SPENDING ON FINANCIAL PRODUCTS
Table 8.10: Those Regularly Spending Money on Insurance Policies, and Savings or Investments (% of over-45s), 2008
SPENDING ON MEDICATIONS
Table 8.11: Those Regularly Spending Money on Medications (% of over-45s), 2008

9. Company Profiles
INTRODUCTION
AGE CONCERN AND HELP THE AGED
Corporate Strategy
Age Concern
Help the Aged
Profitability
Table 9.1: Financial Results for Age Concern Enterprises Ltd (£000), Years Ending 31st March 2006-2008
Table 9.2: Financial Results for Help the Aged (£000), Years Ending 30th April 2006-2008
Recent and Future Developments
SAGA GROUP LTD
Corporate Strategy
Profitability
Table 9.3: Financial Results for Acromas Holdings Ltd (£000), 19 Weeks Ending 31st January 2008
Recent and Future Developments

10. The Future
POPULATION FORECASTS
Table 10.1: Projected UK Population (000 and %), Mid-Years 2008-2013
Figure 10.1: Projected UK Population (000), Mid-Years 2008-2013
Table 10.2: Projected UK Population of Adults Aged 45 and Over by Age (000), Mid-Years 2008-2013

11. Further Sources
Publications
General Sources
Government Sources
Other Sources
Sources

Note: Product cover images may vary from those shown
3 of 4

-Age Concern
-Help the Aged
-Saga Group Ltd

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown

PURCHASING OPTIONS

HAVE A QUESTION?

EMAIL US VIEW FAQs

RELATED PRODUCTS from Db

Our Clients

  • I-Remit Global Remittance Inc.
  • Appareo Systems, LLC.
  • Merial
  • Ernst & Young Global Limited
  • MoneyGram International, Inc.
  • Home Credit India B.V.