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Insight into Samsung Electronics' Notebook PC Business Model Product Image

Insight into Samsung Electronics' Notebook PC Business Model

  • ID: 998915
  • June 2009
  • 39 Pages
  • Market Intelligence & Consulting Institute (MIC)

Ever since Samsung Electronics rolled out its first own-brand notebook PC in 1995, the company has been exploring the Korean and major emerging markets. In 2008, Samsung's own-brand notebook PC shipment ranked number 10 worldwide and leaped to the number six spot in the Chinese market. The company's goal for 2009 is to move upward to the fourth place in China, surpassing Acer and Asus. Furthermore, Samsung is striving to boost its share in the global notebook PC market to 5.7% in 2011, which is expected to turn Samsung into the fifth largest notebook PC vendor worldwide.

This research seeks to analyze Samsung Electronics' notebook PC business model, focusing on its product strategies and different development models in various markets.

Note: Product cover images may vary from those shown

1. Current Status of Samsung Electronics' Business Operations
1.1 Development Prospects
1.2 Corporate Growth and Revenue

2. Samsung Electronics' Notebook PC Business Development
2.1 Development Scenario
2.1.1 Inception (1995 - 1999)
2.1.2 Cultivation (1999 - 2006)
2.1.3 Acceleration (2006- 2008)
2.1.4 Breakthrough (2008 and Beyond)
2.2 Global Deployment Strategies
2.2.1 Capacity Allocation
2.2.2 Major Markets
2.3 Major Product Features
2.4 Global Logistics Model
2.5 Business Objectives

3. Samsung Electronics' Notebook PC Market Development
3.1 Korea
3.1.1 Development Process
3.1.2 Product Mix and Distribution Channels
3.1.3 Business Model
3.2 Russia
3.2.1 Development Process
3.2.2 Product Mix
3.2.3 Business Model
3.3 China
3.3.1 Development Process
3.4 United States
3.4.1 Comparison between Samsung X360-34P and Apple MacBook Air MB940LL/A
3.5 Comparison of Development in Korea, Russia, China, and the United States

4. Overall Analysis
4.1 Different Business Strategies Catering to Different Markets
4.2 Product Mix in Line with Strategic and Market Demand
4.3 Centralized Inhouse Production Strategy
4.4 Vertical Integration of Industry Value Chain
MIC Perspective
Appendix

List of Topics
Current status of Samsung Electronics' business operations, including development prospects and corporate growth and revenue
Samsung Electronics' notebook PC business development, profiling the company's business development scenario, deployment strategies, major product features, global logistics model, and business objectives
Analyzing Samsung Electronics' notebook PC market development in four main regions: Korea, Russia, China, and the United States; also comparing Samsung's first high-end model X360-34P in the United States with its target competitor Apple's MacBook Air MB940LL/A
An overall analysis that sheds light on Samsung Electronics' different business strategies and product mixes catering to different markets, as well as the pros and cons of the company's concentrated inhouse production strategy and vertical integration
Companies and organizations analyzed or mentioned in the report include:Apple, Asustek, Dell, HP, Samsung, Sony

List of Tables
Table 1 Samsung Electronics' Notebook PC Business Objectives
Table 2 Samsung Electronics' Notebook PC Business Model in Korea
Table 3 Samsung Electronics' Notebook PC Business Model in Russia
Table 4 Samsung Electronics' Notebook PC Business Model in China
Table 5 Comparison of Samsung X360-34P and Apple MacBook Air MB940LL/A
Table 6 Comparison of Samsung Electronics' Notebook PC Business Models in Korea, Russia, China, and the United States

List of Figures
Figure 1 Samsung Electronics' Corporate Development Strategies
Figure 2 Samsung Electronics' Overall Revenue and Brand Value, 2002 - 2008
Figure 3 Distribution of Samsung Electronics' Global Production Sites and Sales Units
Figure 4 Samsung Electronics' Business Results
Figure 5 Samsung Electronics' Corporate Development Scenario
Figure 6 Samsung Electronics' Global Notebook PC Business Deployment
Figure 7 Main Features of Samsung Electronics' Four Major Notebook PC Series
Figure 8 Samsung Electronics' Global Logistics Model
Figure 9 Samsung Electronics' Notebook PC Market Share in Korea, 2004 - 2008
Figure 10 Samsung Electronics' Notebook PC Products and Distribution Channels in Korea
Figure 11 Samsung Electronics' Notebook PC Market Development in Russia, 1991 - 2005
Figure 12 Share of Samsung Electronics' Major Notebook PC Products in Russia by Series and Display Size
Figure 13 Samsung Electronics' Notebook PC Market Development in China, 2001 - 2008
Figure 14 Share of Samsung Electronics' Major Notebook PC Products in China by Series and Display Size
Figure 15 Share of Samsung Electronics' Major Notebook PC Products in China by Price Point
Figure 16 Share of Samsung Electronics' Notebook PC Products in Korea, Russia, China, and the United States by Series
Figure 17 Samsung Electronics' Global Notebook PC Manufacturing and Sales System
Figure 18 Samsung Electronics' Deployment in the Notebook PC Industry Value Chain

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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