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Oral Hygiene: Global Industry Guide
Datamonitor, Feb 2009, Pages: 181


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The Oral Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

- Contains an executive summary and data on value, volume and segmentation

- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

- Includes a five-year forecast of the industry

Highlights

The Global oral hygiene market grew by 2.7% in 2008 to reach a value of $25 billion.

In 2013, the Global oral hygiene market is forecast to have a value of $28.5 billion, an increase of 14.3% since 2008.

The Global oral hygiene market grew by 2.2% in 2008 to reach a volume of 11,778.5 million Units.

In 2013, the Global oral hygiene market is forecast to have a volume of 13,237.2 million Units, an increase of 12.4% since 2008.

Sales of toothpaste accounts for 58.9% of the global oral hygiene market value

America’s oral hygiene market accounts for 38.4% of the global, market value.

Procter & gamble Company is a leading company in global oral hygiene market, holding 23.2% of the market share value.

Supermarkets/hypermarkets are the biggest distribution channels in the global oral hygiene market, holding 43.8% of the market value.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The oral hygiene market consists of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe




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