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Oral Hygiene: Global Industry Guide
Datamonitor, Oct 2010, Pages: 185
The Oral Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the Oral Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global oral hygiene market grew by 2.9% in 2009 to reach a value of $26,909.8 million.
In 2014, the global oral hygiene market is forecast to have a value of $31,124.2 million, an increase of 15.7% since 2009.
The global oral hygiene market grew by 2.4% in 2009 to reach a volume of 12,981.1 million units.
In 2014, the global oral hygiene market is forecast to have a volume of 14,697.4 million units, an increase of 13.2% since 2009.
Toothpaste is the largest segment of the global oral hygiene market, accounting for 56.2% of the market's total value.
Europe accounts for 37.7% of the global oral hygiene market value.
Colgate-Palmolive Company is the leading player in the global oral hygiene market, generating a 24.2% share of the market's value.
The global oral hygiene market is relatively concentrated, with the top three players holding 54.2% of the total market value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The Oral hygiene market consists of retail sales of dental floss, denture care, mouthwash, toothpaste and toothbrushes. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.
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