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MMS Markets: Content Applications and Technology
Juniper Research, Dec 2004, Pages: 130
This report covers:
Market Forecasts- 2004-2009 - Extensive analysis by key
region, person-to-person, server-to-mobile, operator shares, third-party content providers, advertising, sponsorship.
Player Strategy Analysis - Reviews of operator strategies,
and those of handset and infrastructure providers.
Content & Applications Development - Analysis and
review of both consumer and business markets.
MMS Business Models - An examination of the MMS value
chain, and how business models are evolving.
Standards & Technologies - The essentials of MMS
development, from the MMSE to the handset.
Key Benefits of this report:
- Unrivalled source of MMS facts,
figures and analysis.
- Comprehensive coverage, including
consumer, business, content & usage.
- Unique insights from interviews with
the leaders and innovators in MMS.
- Intelligently written and designed for
strategic and business planning.
- User-friendly style and reference
format for busy executives.
This report gauges the potential for the Mobile Multimedia Service (MMS) market worldwide and - based on suppliers’ and users’ experience to date - sets out winning strategies for operators, handset manufacturers, as well as providers of MMS infrastructure, applications and content.
The report covers as separate regions North America, South America, China, Rest of Asia Pacific, Europe, and Rest of World. It aims to analyse and explain the MMS market, to review the lessons to be learnt from pioneering experience of the technology, and provide decision-support for companies and organisations wishing to exploit the opportunities offered by MMS.
This is especially important, as MMS has so far failed to deliver on promise in many instances and has by no means realised its full potential today. As a force to enrich mobile communications, though, it remains as strong as ever.
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