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Targeting business owners in Asia Pacific Wealth Management
Datamonitor, Dec 2004, Pages: 40


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Introduction

This report examines the opportunities for wealth managers looking to attract the owners of small and medium sized businesses.Our research has shown that corporate banks in Australia, Hong Kong, Singapore and South Korea are under-serving their SME clients. This report asks whether this opens up an opportunity that wealth managers can grab.

Scope

Looks at the financial needs of businesses and their owners and examines ways in which wealth managers and business banking teams can work together.

Sizes the SME and HNW markets in Australia, Hong Kong, Singapore and South Korea.

Provides action points for wealth managers and SME banks looking to attract and retain businesses and their owners.

Highlights

There is an enormous opportunity in the market. Not only for wealth managers to take on the role of advisor to the business owner, but for SME banks to take an initiative and ramp up their value-added services and advisory capability.

By comparison with the number of SMEs, the HNW market is small. For example, South Korea the largest SME market of the four countries in this study is home to 2.9 million small and medium sized enterprises.

In the market there are very few targeted offerings from wealth managers to business owners and this gap can be exploited by proactive players. If SME banks, private banks and wealth managers target niches now then they have time to build up a reputation their chosen segments and will be well placed when this type of servicing becomes the norm.

Reasons to Purchase

Find out how big the markets are and what your potential share is or could be

Find out how big the gaps are and what the opportunities for growth will be going forward

Find out who is competing in the markets, what they are doing well and what innovative players are doing in overseas markets to attract these clients



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