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Portal Update
eMarketer, Jan 2005, Pages: 18
The booming online advertising sector fueled the tremendous revenue growth for portals in 2004. Paid search advertising grew approximately 55% to become a $4 billion market in the US alone. After going public, Google's shares topped $200 to begin 2005. Can growth be sustained? What changes lie ahead?
This report by Emarketer is for the attention of Advertising Agencies, Marketers, ISPs, Content Creators and Aggregators, Advertisers, Retailers and Researchers.
The Portal Update: 2005 report surveys the momentous changes that swept through the segment in 2004, and looks ahead to 2005—when Yahoo!, Google and MSN will begin the 'search wars' in earnest.
The year will also mark an important milestone in the Internet access business. Broadband households will outnumber dial-up households in the US for the first time in 2005 and AOL, Yahoo! and MSN are all seeking to be on the front end of those broadband connections. With dial-up Internet access becoming a niche business, AOL needs to quickly reinvent itself if it is to keep up with its competitors.
The biggest changes on the horizon, however, will involve portal services that go far beyond traditional search. Google was the first off with a desktop search product, but all the major portals and search engines will launch their own desktop search product by 2005. In addition to desktop search, look out for personalized search tools, video and multimedia search, local search and mobile search services.
Questions the Report Answers:
How did portals fare over the last 12 months?
What strategies are they shifting to in the future?
Why is search so important?
Has the question of free vs. fee content been answered?
Does Google want to be more than just a search engine?
Can AOL survive on content and services alone?
How will Microsoft's entry into the category affect the market?
Can Yahoo! duplicate its US success in Europe and the Far East?
What are Ask Jeeves, Terra Lycos and second-tier portals up to?
How are other portals developing around the world? And many more...
Sources:
America Online
comScore Media Metrix
comScore Networks Inc.
EarthLink
eMarketer
Forrester Research
Google
Internet Retailer
Nielsen//NetRatings
Online Publishers Association (OPA)
SearchEngineWatch.com
Yahoo!
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