VoIP services have made tremendous strides of late with cable MSOs and AT&T wholeheartedly jumping into the fray. Are consumers ready for VoIP? This report analyzes the opportunities and obstacles to VoIP adoption and how VoIP is being used to complement television and Internet services. It profiles VoIP service providers and consumers using VoIP services and forecasts VoIP adoption over the next five years.
“Historic consumer data indicate that the motivation for consumers to subscribe to VoIP is there but perhaps not the means or opportunity, To attract new customers in 2005, service providers will need to implement a strategy that includes continued aggressive rollout plans and more targeted awareness and educational campaigns.”
This report has an executive summary known as The Bottom Line which is a concise, executive level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.
