|
|
 |
|
Viewing report
|
|
|
|
Children�s Food and Drinks in Europe - A Guide to Markets, Attitudes and Future Developments
Leatherhead Food International, Feb 2005
Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 10-13% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development.As well as being important consumers of many mainstream food products, a distinct market also exists for food and drink productsaimed specifically at children.This market is valued at an estimated EUR14-15bn a year in the five largest countries in western Europe. This equates to around 2-3% of the overall food market and 12% of sales in the thirteen specific categories covered, with market penetration reaching as much as 40-50% in some product sectors, such as sugar confectionery and flavoured milks.This new report from assesses the market for children’s food and drinks, parental attitudes to children and their diets, and recent developments in the marketplace.Key Features: - Assesses parental attitudes to children’s diets and influences - Analyses market sizes and trends in child-oriented food and drink - Identifies major companies and brands operating in this sector - Reviews product developments in recent years and explores likely future trends - Provides background on population trendsHelping You To: - Balance what parents want with the demands of children - Understand the markets and their place within the bigger picture - Monitor current or potential competitors in the market - Pinpoint areas of opportunity for further developmentCountry Coverage:UK, France, Germany, Italy, Spain, with selected product information for Belgium and the Netherlands
Customers who bought this item also bought
Children�s Food and Drinks in Europe: A Guide to Markets, Products and Innovation - 2nd Edition
Child Security Applications
The Future of the Child Trust Fund market
Child Tracking Study, Level One Subscription, with tracking data
Child Tracking Study, Level One Subscription, without tracking data
Child Labour in a Globalized World
Adoption & Child Welfare Services in the US
The Child as Vulnerable Patient
Internet Child Pornography and the Law
Child Care Services in Australia
Channel Metrics: UK Child Trust Funds - Trends in Consumer Distribution Channel Usage
Europe seven selected countries by pocket money for the average child (age four years to 14 years) in US dollars, with pocket money for US children in 1998
|
|
|
|
