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Luxury Brands & Their Role in Luxury Purchases Luxury Tracking Report & Analysis, 1Q2004
Unity Marketing, April 2004, Pages: 70
The first issue of Luxury Tracking Service Results focuses on the the importance of branding in the luxury market. Do consumers demand higher expectations from luxury brands?
Purchasers of the 1Q2004 results, will also have access to The Consumer Luxury Consumption Index. The luxury consumption index is a tool prepared to help luxury marketers assess the vitality of the affluent market.
After ending 2003 on a high note, luxury consumers stepped back slightly in their overall confidence with the March 2004 Luxury Consumption Index at 97.8, compared with a baseline of 100 in January.
“Luxury consumers started the new year feeling very positive about their financial well-being, but that moderated during the first quarter 2004.” “The luxury consumers’ expectations for future spending on luxuries dipped in relation to their ability to spend.”
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