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Wireless Broadband: the Future Around the Corner
eMarketer, May 2005, Pages: 16
Wireless Broadband, a new report from eMarketer, previews the evolving universe of broadband wireless technologies and explains its alphabet soup of acronyms: Wi-Fi, WiMaX, UWB and 3G/UMTS.
Wi-Fi and 3G wireless are available in many countries around the world, while WiMaX and UWB, which have yet to hit the market, are already being heavily hyped. But it is too soon to say that WiMaX will wipe out 3G wireless (or vice versa). The communications industry itself is hedging—most of the major players are developing and promoting competing platforms.
The bottom line is that over the next few years, high-speed networks—composed of an array of underlying technologies and using converged devices—will become a reality, and the introduction of these new and potentially disruptive technologies will inevitably result in industry shakeouts.
Marketers take note: no matter which technology wins, the result will be more people enjoying more bandwidth in more places.
Key questions the 'Wireless Broadband' report addresses:
- What does the current broadband wireless landscape look like?
- How will it evolve over the next few years?
- To what extent are WiMaX, Wi-Fi, 3G wireless and Ultra-Wideband complementary?
- To what extent competitive?
- How can businesses help consumers make sense of the alphabet soup of emerging broadband wireless technologies?
- Where will new personal area network technologies take the home network market?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
Wireless Broadband aggregates the latest data from leading researchers—ABI, CTIA, FCC, Harris Interactive, IDATE, Infonetics, IDC, ITU, TIA, Wilkofsky Gruen, Yankee Group and many others—with eMarketer's objective, unbiased analysis to give you the information you need to make well-informed business decisions on the future of wireless marketing.
Sources:
- 3G Today
- Allied Business Intelligence (ABI)
- Cellular Telecommunications & Internet Association (CTIA)
- Federal Communications Commission (FCC)
- Harris Interactive
- IDATE
- In-Stat
- In-Stat/MDR
- Infonetics Research
- Intel
- International Data Corporation (IDC)
- International Telecommunication Union (ITU)
- Ipsos-Insight
- iSuppli Corporation
- JiWire
- Parks Associates
- QUALCOMM
- Telecommunications Industry Association (TIA)
- Wilkofsky Gruen Associates
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