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The World's Top Ten Wireless Services
Analysys Mason Group, Jan 2005
With diverse services being implemented worldwide, mobile operators need to focus on the biggest service opportunities. The World's Top Ten Wireless Services proposes the top ten services in the world and provides case studies of each service, to demonstrate its winning characteristics and to identify how it can be reproduced and improved in other markets.
The world’s top ten wireless services are:
- Sprint PCS’s bundled voice tariffs (USA)
- 3’s ThreePay prepaid tariffs (UK)
- 3’s mobile video services (UK)
- O2’s SMS services (Ireland)
- NTT DoCoMo’s FOMA 3G service (Japan)
- Vodafone live! (Worldwide)
- T-Mobile’s TM3 (Germany)
- Xing’s ringtone download service (Japan)
- IN-FUSIO’s games (worldwide)
- O2’s Genion service (Germany)
This is an essential report for any mobile operator planning its service strategy, as it focuses on the services that will make a real difference over the next five years.
The services chosen have been assessed using criteria including take-up, ARPU, market share, cannibalisation of existing services, revenue per Mbyte and profitability. The services include:
- a mobile TV and video service, which is driving 3G take-up and revenues
- an SMS service that achieves double the ARPU of most operators
- a set of bundled voice tariffs that has achieved dramatic increases in voice usage and revenues
- a voice service that is achieving true displacement of fixed lines
- an integrated WLAN/cellular service, that gives 'the best of both worlds'
The World's Top Ten Wireless Services answers your key questions:
- Which wireless services are the most successful, and why?
- Which are generating the most customers, ARPU and profitability?
- Which are the future stars?
- How do they do it - service content, marketing, pricing, handsets?
- How could they be improved?
- How could their success be reproduced in other markets?
Who should read this report?
- Mobile operators: identify the services that are leading the way in driving revenue (and profit). Understand the key factors in reproducing and improving their success in your market
- Handset and equipment vendors: understand the factors that will drive growth of network infrastructure and terminals to support wireless services
- Investors: identify growth opportunities in wireless services
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