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Tapping The Thai Wealth Market
Datamonitor, Feb 2005, Pages: 45
This report looks at the size and composition of the wealth market in Thailand, analyzing the opportunities that exist for regional and local players and providing the best strategies for entry. Competitive dynamics and customer tendencies are analysed, including an insight into the offshore nature of investors in these markets.
Report Scope
Macroeconomic and savings and investment data collected directly from governmental sources such as the Bank of Thailand
Insight into the Thai financial services market obtained through in-depth interviews with the main wealth managers and private bankers
Sizing and forecasting of mass affluent and high net worth individuals generated from our proprietary Global Wealth Model
Report Highlights
As an indication of their dominance, domestic banks held 99.3% of all deposits of individuals in the Thai market, which gives them a distinct advantage when it comes to wealth management.
The provision of specialist services in Thailand for affluent individuals seems to be the exception rather than the rule. Of the major domestic banks, only Thai Military Bank, Bangkok Bank and Krung Thai Bank have an affluent offering outside of their normal retail banking services.
Even mass affluent clients require relationship management and an elevated level of service and this can be done through dedicated branches of the kind seen in other countries.
Reasons to Purchase
Allows wealth managers to monitor threats and opportunities posed by their main competition
Forecasts the market to 2008, allowing you to plan strategies on the basis of detailed market information
Helps plan products and services by giving key information on customers financial services preferences
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