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Latin America Broadband
eMarketer, June 2005, Pages: 9
A relatively stable economic environment has helped get the Latin American broadband marketplace on track. Argentina, Brazil and Mexico recorded impressive broadband growth over the past year, while Chile leads the region in broadband penetration—all good news for broadband equipment and service providers.
Attention: ISPs, Telecom and IT Equipment Manufacturers, Global 2000 Companies, E-Retailers, Video, Music and Game Producers, Marketers and Advertisers.
The Latin America Broadband report explores why the broadband markets of Argentina, Brazil, Chile and Mexico are growing, why ADSL has become more widespread and affordable and why bandwidth offers are beginning to increase from a typical connection of 256Kbps to 512Kbps or more. In other words, why broadband markets in Latin America, like the rest of the world, are picking up speed.
While the availability and adoption of broadband in Latin American is still well behind North America, Western Europe and much of the Asia-Pacific region, many factors now suggest that the Latin American Internet sector is on a path of stable and continued growth. Unfortunately, history would suggest that this projection might be a tad rash.
With the economic downturn in Latin America between 2001 and 2003 there was a corresponding downturn in research coverage of the region, particularly from local Latin American research firms. This fact, combined with the economic volatility over the last few years, has made forecasting for the region, even two years out, perilous at best. eMarketer has therefore taken a relatively conservative approach to its forecasts in this report and attempted to provide alternative perspectives wherever possible.
Key questions the Latin America Broadband report addresses:
- Why is the region lagging behind the rest of the world in broadband development?
- What were the major causes of the downturns in 2001 and 2003?
- Does 2004 mark the start of prolonged broadband growth in Latin America?
- What is proving to be the dominant technology platform, DSL or cable Internet?
- Who are the leading broadband access providers in Argentina, Brazil, Chile and Mexico?
- How do broadband prices compare among the leading countries in the region?
- What does the future hold?
- And many more…
The Latin America Broadband report aggregates the latest data from leading researchers—EIU, Internet World Stats, ITU, Point Topic, PricewaterhouseCoppers, Pyramid Research and many others—with eMarketer's objective, unbiased analysis to give you the information you need to make well-informed business decisions on the Latin American broadband market.
Sources:
- Economist Intelligence Unit
- eMarketer
- eTForecasts
- Internet World Stats
- Nielsen//NetRatings
- Point Topic
- PricewaterhouseCoopers (PwC)
- Pyramid Research
- Wilkofsky Gruen Associates
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