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RFID Opportunities: Market & Technologies in Western Europe
Juniper Research, Jan 2005, Pages: 190
This 190 page report provides a detailed and comprehensive analysis of the growing RFID opportunity within Western Europe.
The report has been extensively researched and provides a unique reference source for those requiring insight into where and how the sector is evolving. The study is presented in such a way as to assist strategic and business planners in appraising specific sectors and opportunities in the market.
This report addresses RFID technology issues and markets in Western Europe. It discusses the European technology standards debate and the opportunities and challenges facing companies wishing to implement RFID initiatives within Europe. It also provides a forecast for European RFID initiatives to 2009.
Radio Frequency Identification (RFID) is a technology that uses radio signals to communicate between a reading device and a small electronic transponder, commonly known as a tag.
Communication takes place when the tag falls within the range of the signal emitted by the reader, which may be a fixed or portable device. The information transmitted by the tag enables it to be uniquely identified and, by inference, the item to which it is attached.
It is not a new technology. It was first used during the 1940's for use by the Allied forces to differentiate their own aircraft from that of the opposing forces.
RFID is a component of the EPCglobal network, which has been described as the 'Internet of things', largely because there exists the possibility of tagging every item on earth which could then, in theory be tracked. It is this 'track and trace' application which both provides the major market opportunity and which has led consumer groups, to view the technology with suspicion and in many cases, hostility.
In practice, although the technology is not new, the applications are very much at an exploratory stage. Interest exists across many sectors, and trials are underway across Europe. It is an enormous step to move from the present market to one where RFID is ubiquitous, but there are clear signs that the market is moving.
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