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Western Europe E-Commerce
eMarketer, Aug 2005, Pages: 15
The Western Europe E-Commerce report analyzes the retail e-commerce marketplace in Western Europe in general, and in the UK, Germany and France in particular.
The UK economy is the bright spot among the large Western European economies, reflected in retail e-commerce sales worth $26.4 billion in 2004, up 32% over 2003, compared to 25% growth for US e-commerce in the same period.
Germany is a different story. Domestic consumption has been sluggish. Still, taken together, the UK and Germany accounted for 61% of total online retail sales in Western Europe last year.
Online purchasing in France surged by some 50% in 2004, but the French, like the Spanish and Italians to the south, seem less enthusiastic about online commerce than some other Europeans.
Nevertheless, during the 2004-2008 period, it is estimated that US retail e-commerce sales will grow by 18.5%, compared to 41% for the UK, Germany, France, Italy and Spain combined—which makes Europe an attractive opportunity for US online merchants.
See how your company can prosper 'over there,' read the Western Europe E-Commerce report today.
Key questions the Western Europe E-Commerce report addresses:
- How advanced are the retail e-commerce infrastructures in the major Western European economies?
- Which countries have the largest and fastest growing retail e-commerce economies?
- What are the defining characteristics of the retail e-commerce markets in the UK and Germany?
- Where do consumers outside the UK and Germany prefer to make online purchases?
- Why are the French and Southern European markets different from the UK and Germany?
- Where do Europeans go to search for goods online?
- How do online shoppers in Europe differ from their US counterparts—or do they?
And much more....
The Western Europe E-Commerce report aggregates the latest data from leading researchers—Aqute Research, Centre for Regional and Tourism Research, ENIGMA GfK, Forrester, IMRG, Pago eTransaction Services and others—with our objective, unbiased analysis to give you the up-to-date information you need to make well-informed business decisions in this growing, diverse market.
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