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The RFID Market Outlook: New Applications, Best Practices and Future Profit Opportunities Product Image

The RFID Market Outlook: New Applications, Best Practices and Future Profit Opportunities

  • ID: 304419
  • July 2005
  • 126 pages
  • Scripp Business Insights


  • Ascential Software
  • Gillette
  • Manugistics
  • Oracle
  • SAP
  • Tesco
  • MORE

Radio Frequency Identification (RFID) is set to become the bedrock of most supply chains over the next twenty years: however, at present it is perceived to be an immature solution with significant barriers to overcome before becoming a mainstream technology.

"The RFID Market Outlook: New Applications, Best Practices and Future Profit Opportunities" is a report that examines the future market opportunities for RFID, the advantages of implementing RFID and how different industry sectors can benefit from investing in this technology area.

This report also examines some of the early innovators in this space, such as Wal-Mart, Metro and Tesco and provides profiles of the leading RFID vendors and their go-to-market strategies. Identify the key revenue opportunities available for software providers, hardware vendors and IT services companies from entering the growing RFID market using the strategies and recommendations detailed in this report.

The answers to your questions...

- Which strategies and best practices will lead to success in the RFID market?
- How can RFID technology help organisations improve their supply chain processes?
- What are the challenges READ MORE >


  • Ascential Software
  • Gillette
  • Manugistics
  • Oracle
  • SAP
  • Tesco
  • MORE

Executive summary
RFID in context
RFID in practice
RFID by industry
The technology impact of RFID
Vendor strategies for success
Key vendors on the RFID landscape

Chapter 1 Introduction
What is this report about?
Who is the target reader?
Global data synchronization (GDS)
Data pool
Collaborative planning, forecasting and replenishment (CPFR)
Global individual asset identifier (GIAI)
Global location number (GLN)
Global returnable asset identifier (GRAI)
Global service relation number (GSRN)
Global trade item number (GTIN)
Supply chain management (SCM)
Value added network (VAN)

Chapter 2 RFID in context
What is RFID technology?
Radio frequency identification technology
Electronic Product Code (EPC)
The history behind RFID
Why is RFID attracting attention?
Benefits of RFID

Chapter 3 RFID in practice
Maturity of RFID market
The standards debate
RFID adoption
Growth prospects for RFID
Real-world RFID implementations
Vendor challenges
RFID is too immature and will take longer than you think
Cost of tags
Other expenses

Chapter 4 RFID by industry

Approach to RFID
Barriers to RFID adoption
Areas ripe for RFID investment
Information management
Manufacturing execution, quality control, and compliance
Tracking and genealogy
Plant asset management
Inventory visibility
Labor productivity
Third-party logistics

Approach to RFID
Areas ripe for RFID investment
Passenger security
Sensors and fleets

Approach to RFID
Barriers to RFID adoption
Privacy concerns
Existing investments
Areas ripe for RFID investment
Inventory management
The aftermarket parts market
Vehicle counterfeiting

Approach to RFID
'Project Jumpstart'
Barriers to RFID adoption
Areas ripe for RFID investment
Inventory management
New opportunities

Approach to RFID
Barriers to RFID adoption
Regulation does not go far enough
Cost of tags
Overstretched resources
Barcodes have not yet played out their role in healthcare
Areas ripe for RFID investment
Patient safety
Improve existing processes

Chapter 5 The technology impact of RFID
Data, data everywhere
The data opportunity
New challenges on the data front
Data collection
Data management
Data quality
Data synchronization
RFID analytics
Vendor response

Chapter 6 Vendor strategies for success
Go-to-market approach by industry
Market education
Obvious wins
Solutions must demonstrate cost efficiencies and productivity gains
Increasing importance of process information officers
Solution design is most time consuming
Partnerships do not impress
First port of call
Join proof-of-concept RFID trials
Short-term gain
Education is key
One-size-fits-all model not an option
Privacy concerns
Tactical moves
Opportunities – if vendors act now
Keep up with industry developments
Address the technology's limitations
Understand the implementation cycle
Alleviate end user fears
Build a portfolio through partnership
Educate customers
Focus on services

Chapter 7 Key vendors in the RFID landscape
Competitive Landscape

Large enterprise application vendors

Infrastructure vendors
Sun Microsystems

Mobile vendors
Systems integrators

Integration vendors
Ascential Software
Other vendors

Database software vendors

Supply chain software vendors
Manhattan Associates
Red Prarie
Other vendors

Chip vendors
Texas Instruments

Niche RFID suppliers
Security vendors

List of Figures

Figure 4.1: Manufacturers' technological capabilities
Figure 4.2: SWOT analysis of RFID trolley tracking
Figure 4.3: SWOT analysis of RFID baggage tracking (passive tags)
Figure 4.4: The Automotive Ecosystem
Figure 4.5: The Pharmaceuticals Ecosystem
Figure 4.6: Drivers and barriers to adoption for healthcare RFID
Figure 5.7: GDS can deliver benefits for manufacturers and retailers
Figure 5.8: RFID data integration will take time

List of Tables

Table 4.1: Pharma initiatives to implement RFID technology
Table 4.2: Benefits, costs and unresolved issues with RFID
Table 4.3: Example of real-life brand protection program using security labels (company name withheld)
Table 4.4: RFID implementations in the healthcare industry


  • Ascential Software
  • Gillette
  • Manugistics
  • Oracle
  • SAP
  • Tesco
  • MORE

Sample information from the report

Chapter 4: RFID by Industry


Traditionally, pharma companies have been immune from the business pressures that typically affect organizations in many other vertical sectors. Historically, they have enjoyed double digit growth and sales while comfortably meeting the demands of the impatient investor community. They have also leveraged technology to drive drug development and manufacturing. However, a siloed approach to the adoption of technology, coupled with rife M&A activity over the years, has left the majority of big pharma organizations with some serious business and technological challenges ahead, such as:

- Addressing the R&D productivity crisis and bolstering pipelines with new drugs, as well as combating the impact of genetic and counterfeit drugs;

- Combining conflicting business models of convergence and globalization to cut costs and enable the streamlining of business processes to provide a framework that allows pharma companies to take a global approach, while also appreciating the needs of the local market;

- Revising technology adoption strategies to enable visibility and transparency throughout the extended value chain, especially as pharma companies collaborate with biotechs and adopt a 'networked pharma' approach.

RFID technology could certainly play a valuable role in this industry - not only in helping secure the supply chain and reduce counterfeiting, but also in improving the speed at which goods flow through the supply chain.

Approach to RFID

Uncertainty surrounds the universal adoption of RFID technology in the pharma sector. This is revealed in the results of a survey of industry professionals from pharma, biotech and generics companies. When asked of their company's plans to integrate RFID technology into products within the next two and five years, 56% of companies overall had no plans to introduce RFID within the next two years -although there is a consensus that within five years this will start to change - and 78% of respondents replied that there were either concrete plans or a possibility of their company introducing RFID in this timeframe.

As expected, it is the large pharma companies who are leading the way in the adoption of RFID, with 17% planning to introduce RFID to all products within two years. At the five-year stage, it is the generic and biotech companies that appear most enthusiastic about RFID, most likely because of the expectation that the technology will be relatively widespread and cheaper by 2010.

- Microsoft
- Oracle
- Sun Microsystems
- webMethods
- Tibco
- Ascential Software
- Teradata
- DataMirror
- Sybase
- ObjectStore
- Manugistics
- Manhattan Associates
- Descartes
- ClickCommerce
- Red Prarie
- Intel
- Texas Instruments
- Wal-Mart
- Metro
- Tesco
- Pfizer
- Purdue Pharma
- Gillette

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