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Corporate Focus Foods: Kraft Foods Q1 2005
Making Time Marketing Ltd, April 2005, Pages: 12
The Kraft Foods newsletter covers the global activities of Kraft Foods during the first quarter of 2005.
Kraft Foods drives revenue at the expense of profits. Kraft Foods' Sustainable Growth Strategy is taking effect with 2004 revenue benefiting from greater investment in core categories. However, this is at the short-term expense of profitability as marketing expenditure has been greatly increased in these categories.
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