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Get on Track With Mobile Music: Exploring Mobile Music Best Practices
Pyramid Research, Inc., Aug 2005
Will mobile music significantly increase operator mobile data ARPS? In the hopes of replicating the success of online music download services, the mobile industry sees Full Track Downloads (FTDs) as a promising strategy to grow revenues by increasing mobile data usage and reducing churn. Ultimately, the success of mobile music will rest heavily on the value it presents to all its stakeholders.
'Get on Track With Mobile Music: Exploring Mobile Music Best Practices' analyzes two successful mobile music business models - SK Telecom's 'MelOn' and KDDI's 'Chaku-Uta Full' - and provides strategic advice for operators to maximize the opportunity. By analyzing KDDI's and SK Telecom's success, this report charts the evolutionary path of mobile music services through an examination of business models, enabling technologies, stakeholders and global developments.
Full Track Downloads will be popular and - if managed correctly - profitable for providers. 'Get on Track with Mobile Music' outlines the framework for success with this emerging business model.
Identifying the Successful Mobile Music Business Model
Use this analysis of the contrasting mobile music business models used by SK Telecom and KDDI to decide the best way to launch similar services worldwide.
Assess Mobile Music Stakeholder Value Propositions
- Network Operators
- Content Providers
- Hardware Manufacturers
- Music Industry
- Consumers
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