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Enterprise Streaming Media Market Opportunities, Strategies, and Forecasts, 2004 to 2011
WinterGreen Research, Inc., Aug 2005, Pages: 335
Digital media services and software are central to streaming media enterprise marketing and sales efforts. Streaming media is central to all aspects of Internet channel presentation.
Enterprises use streaming media systems to find, play, purchase and manage free and premium digital content, including music, video and games as background used for advertising.
The main players are Real Networks, Microsoft, and Cisco System, with Real leading the market at 63%. Real's leading products are in digital music, games, and video, and with the present domination of music and video in the streaming media market, this puts them in the leading position.
Microsoft is able to have a strong position in the market because they distribute their streaming media server, player, tools and digital rights management products by bundling them with the Windows operating systems at no additional cost. One in four enterprises are using some aspect of Microsoft streaming media.
Cisco's ECDN solution, the Cisco Application and Content Networking (ACN) System, allows organizations of all sizes to extend e-business applications to the branch. Because Cisco is not involved in the music and video side of streaming media, they are behind Real and Microsoft. However, their involvement with the business aspects still gives them a leading position in the market.
Music and video dominate the market. And while the business side of streaming media begins to catch up to music and video, these segments will still grow due to their popularity.
The market forecast for the global enterprise streaming media. Starting at $65.7 million, the market will reach nearly $300 million by 2011. This growth will be fueled by the continuing strength of the music and video aspect of streaming media, as well as the growth of the business aspect with enterprise conferencing, enterprise training, and enterprise channel internet.
Check out these key topics
- Enterprise Streaming Media Market Shares - Enterprise Streaming Media Market Forecasts - Enterprise Streaming Media Driving Forces - Streaming Media Enterprise Market Outlook - Broadband Communications - Operating System Focus On Media Delivery - Media Hosting - Channel Streaming Media Model - Streaming Media in Telecom Networks - What Is Streaming Media? - Protecting the Copyrights of Movies and Music - Distribution - Electronic Commerce and Subscription Services - Internet Access Devices Enhance the Value of the Channel - Media Streaming Enterprise Market Categories
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